Comprehensive Marketing Research Assignment Report

This report delves into various facets of marketing research, offering a comprehensive guide for students and professionals alike. It begins by outlining strategies for selecting appropriate research topics, emphasizing the importance of personal interest and background knowledge. The report then details the process of formulating business research problems, highlighting the need for clear goals, environmental context analysis, and variable relationship definition. Data collection methods, including primary and secondary research, are explored, providing insights into gathering information from diverse sources. The report further guides readers through writing effective research proposals, emphasizing clarity, conciseness, and adherence to specific guidelines. It also provides practical advice on revising papers based on feedback, encouraging a positive and analytical approach. Key aspects of developing effective questionnaires are discussed, including question framing and language clarity. The report then covers the design and analysis of surveys, including statistical analysis and data interpretation. It also provides guidance on writing survey summaries and research reports, including organization, content, and presentation techniques. Finally, the report concludes with tips on preparing for market research presentations, emphasizing creativity and effective visual aids. This report offers valuable insights and practical advice for anyone involved in marketing research, providing a roadmap for conducting effective research and presenting findings clearly and persuasively.

Running Head: Marketing 0
Marketing
(Student Name)
2/16/2019

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Table of Contents
Part 1..........................................................................................................................................2
Part 2..........................................................................................................................................2
Part 3..........................................................................................................................................2
Part 4..........................................................................................................................................2
Part 5..........................................................................................................................................2
Part 6..........................................................................................................................................3
Part 7..........................................................................................................................................3
Part 8..........................................................................................................................................3
Part 9..........................................................................................................................................3
Part 10........................................................................................................................................4
References..................................................................................................................................5

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Part 1
There are certain strategies through which the individual can select the best topic for the
market research as the research of background will help the individual to develop the topic
and change it in more appropriate ways. Getting more knowledge about the background of
the topic can help in developing more effective and efficient topic.
Select that topic in which the individual have an interest that would help them to enjoy their
work on the project more as well as will most likely to deliver a quality work (Bell, Bryman
and Harley, 2018).
Part 2
There are five ways through which the individual can formulate the business research
problem suh as a clear statement of defining the goals will help the individual to develop the
effective and efficient research. It will help the individual to evaluate the research questions
as well as answers more effectively secondly, the individual need to review the environment
or the context of the research problems for which they need to work closely with the team
members of the researchers in defining as well as testing the variables of environment.
Thirdly, individual need to explore the nature of problems that would help them in
developing better solution to the problem. Forth, individual need to define the relationship
between the variables. At the end, individual need to take the alternative course of action
according to the requirement (Sekaran and Bougie, 2016).
Part 3
There are two sources through which the individual can collect data which are: Primary
research which includes the research form the source of primary such as interviews, surveys,

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questionnaires, or through gathering the samples from the potential clients or consumers.
Secondly, secondary research as it is the research in which the individual get the information
from the data that has already been published. Through secondary data, individual can able to
identify the competitors, existing benchmarks as well as would able to identify target segment
(Taylor, Bogdan and DeVault, 2015).
Part 4
There are certain steps that should follow to write good research proposal as they are firstly,
the title page to the proposal should be concise as well as descriptive which cover tittle of the
proposal; name and the institution that individual are connected with. Second, Read and
confirm all the instruction that is found on the website. The proposal should be fit the criteria
of competition. Third, the research matter should be clear and free from typographic as well
as grammatical errors. Fourth, make impact in the first few sentences. Fifth, clearly represent
the research or the scholarship that make the contribution to the knowledge (Walliman, 2017)
Part 5
There is following tips through which individual can revise the paper which is based on
feedback as they are: firstly, go through the feedback with calm and measured mentality. The
feedback is the part of learning. Therefore it should be taken in a positive note. In the second
step, quickly read all the comments given by scholar. Just scan and observe where the
individual has not covered the given topic or the requirements. In third step, put the paper
away or close the tab, than relax for a second and analyze where you are lagging by reading
their own data or paper that reflect on the content of the feedback. In fourth step, try to
understand the feedback given by instructor, if the comments are confusing, the individual
should ask the instructor to explain such comments. The individual could also request for the
reference of stronger paper and compare with their own that would help individual to

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understand more effectively. In last stage, according to the comments understand by the
individual, they need to start making changes in which the global improvement are the main
concern in the paper that need to be change by the individual and follow the rubric to
determine that which are have the most points in the overall grade (Patchan and Schunn,
2015).
Part 6
The individual is needed to know about what they need to be measures with having the clear
picture and understanding. They should know how to frame the questions as well as the
words should be equal and should not be leading. The language should be clear that help the
individual to receive the actual required information. It is essential to have a technical survey
or a field specific survey is done in effective manner. Repetition and multiple questions
should be avoided that enhance the concept of questions being asked.
Part 7
The survey can be design by the individual through writing down the specific knowledge that
the individual gain from the survey along with few relevant questions that will be asked.
Accordingly write down the percentage of the responses that the individual expected in each
buckets.
The individual can analyze the survey by collecting the statically survey results and also have
a data analysis plan that help in analyzing the data. Looking at the answers and focus on their
top research questions with the goals of survey to crunching the numbers as well as drawing
the conclusion (Brace, 2018).

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Part 8
There are certain steps that need to be follow to write summaries of survey which include
determine the outcomes of the summary and present the information as they stands. Decide
the way individual will organize the summary to follow the logical flow of information that
involve the graphics as well as illustrations will be represented. Summarize the goal, purpose
as well as objectives of the summary. After such process, write a brief synopsis on the
individuals that are being surveyed. State the questions then provide an efficient summary of
the answers. Summarize any comments than can be added to the survey by the participants of
survey. At the end write the conclusion paragraph
Part 9
There are certain steps of the manner writing the report. The research report starts with the
title page that needs to be attractive and concise. After the title page the summary of the
whole report be presented in the form of Abstract. Next, the introduction part will be
presented in the report which covers the short review of the literature related to the topic.
Then the discussion will be done in detail with well-defined study. Last step will be end with
the conclusion in which briefly explanation of results will be made (Patten, 2016).
Part 10
Presentation is one the creative manner to present the thoughts or information to other
individual. The presentation should be creative and the information should be provided
through graphs and pictures with attractive lines that capture the mind of others. It starts with
the welcome slides than continue with the information provided in each slide and end with
the thank you slide (Hair et al., 2015).

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References
Bell, E., Bryman, A. and Harley, B. (2018) Business research methods. Oxford: Oxford
university press.
Brace, I. (2018) Questionnaire design: How to plan, structure and write survey material for
effective market research. London: Kogan Page Publishers.
Hair Jr, J.F., Wolfinbarger, M., Money, A.H., Samouel, P. and Page, M.J. (2015) Essentials
of business research methods. London: Routledge.
Patchan, M.M. and Schunn, C.D. (2015) Understanding the benefits of providing peer
feedback: how students respond to peers’ texts of varying quality. Instructional
Science, 43(5), pp.591-614.
Patten, M.L. (2016) Proposing empirical research: A guide to the fundamentals. London:
Routledge.
Sekaran, U. and Bougie, R. (2016) Research methods for business: A skill building approach.
London: John Wiley & Sons.
Taylor, S.J., Bogdan, R. and DeVault, M. (2015) Introduction to qualitative research
methods: A guidebook and resource. London: John Wiley & Sons.
Walliman, N. (2017) Research methods: The basics. London: Routledge.