Marketing Research Report on Credit Card Usage among Young Users

This marketing research report investigates credit card usage, focusing on young consumers. The report begins by outlining the marketing research process, defining objectives, determining research design, and preparing research instruments. A Gantt chart illustrates the research plan, detailing the timeline for each stage. The core of the report is a survey questionnaire designed to gather data on credit card ownership, usage frequency, satisfaction levels, and attitudes towards credit card limitations. The questionnaire targets young credit card users and is distributed online to ensure anonymity and minimize bias. The report also includes an analysis of the survey methodology and a bibliography of relevant sources. The report concludes with a discussion of the advantages and disadvantages of credit card usage and its potential for future business. The study aims to provide insights into consumer behavior and spending patterns related to credit card use.

Running head: MARKETING RESEARCH
Marketing Research
Name of Student
Name of University
Author Note

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Table of Contents
Marketing research process.............................................................................................................2
Research plan...................................................................................................................................3
Questionnaire...................................................................................................................................4
Bibliography..................................................................................................................................10

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Marketing research process
Figure: Market research process
(Source: Created by author)
It is necessary to define the objective and identify the related problem with the research.
In this case, the objective is to ensure that the research based on the credit card usage is clearly
made so that objective can be formulated that can help in determining the research problem and
solving it. The research design that is required for the successful completion of the project need
to be identified so that it can continue to provide assistance to the objective of the research. The
research design needs to ensure that proper methods are applied so that research can be
conducted in a proper manner.
The third step of the marketing research process is to ensure that instruments and
resources for conducting the research can be provided properly. Designing the research
DefinetheobjectiveandtheproblemDeterminetheresearchdesignDesignandpreparetheresearchinstrumentSamplinganddatacollectionAnalysethedataVisualiseandcommunicatetheresults

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instrument require conducting an analysis of the resources that are required for identifying the
topic. In this case, the resources for conducting a primary research such as sampling need to be
made so that the results can be obtained in a proper manner. The sampling and data collection
can help in analysing the responses.
A shortlist of the people capable of participating is made so that the survey questions can
be distributed among the members and based on the responses proper analysis can be conducted.
This leads to the analysis of the data based on the responses. Communicating the results of the
research is required so that future implementations can be made based on the analysis of the data.
Future improvements and conclusion can be drawn about the current manner o projecting the
research objectives in a proper manner.
Research plan
Plan 1st
week
2nd
week
3rd
week
4th
week
5th
week
6th
week
7th
week
8th
week
Define the
objective and
the problem
Determine
the research
design
Design and
prepare the
research

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instrument
Sampling
and data
collection
Analyse the
data
Visualise
and
communicat
e the results
Table: Gnatt chart of the research plan
(Source: Created by author)
Questionnaire
The respondents considered for survey are young credit card users that like to shop
freely. The youth of the country is targeted as the application and implementation of
technologies is considered more by the people within the country. Hence, the respondents are
sorted based on the manner in which they spent credit card bills. The type of research that will be
conducted is the survey method. The questionnaire for the survey method will be provided at the
internet. This is mainly to protect the anonymity of the researchers and ensure that no biasness
takes place in the responses provided. The source of data collection is the primary data collection
based on the responses provided by the people.

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The duration of the survey can be put to within 2 days of the providing the survey
questions on the internet. This is because collecting the information and analysing the results will
require time. Therefore, not more than 2 days will be provided to the target audience to fill up the
form necessary for conducting the research. This can also help in reducing the number of days
required for the completion of the topic. The following section provides the questionnaire set to
be filled up by the respondents.
Question 1
What is your gender?
a. Male
b. Female
Question 2
What is your age?
a.16-19 years
b. 20-25 years
c. above 30 years
Question 3
Do you own a credit card?
a. Yes
b. No

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Question 4
Is your credit card offering you satisfied services?
a. Yes
b. No
Question 5
How often do you make purchase using credit card?
a. Very often
b. Often
c. Nor very often
Question 6
Are you satisfied with the bill that is given to you at the end?
a. Highly satisfied
b. Satisfied
c. Neutral
d. Dissatisfied
e. Highly dissatisfied
Question 7

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Are you satisfied with the amount of purchase you make?
a. Highly satisfied
b. Satisfied
c. Neutral
d. Dissatisfied
e. Highly dissatisfied
Question 8
How would you react if there were limit to the credit card purchase?
a. Very disappointed
b. Disappointed
c. Neutral
d. Happy
e. Very happy
Question 9
Are you aware such limitations can be made?
a. Yes
b. No

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Question 10
How long have you been using credit card to make purchases?
a. Since 19 years
b. Recently
c. After turning 25
Question 11
Do you believe that credit card enhances the personal spending?
a. Yes
b. No
Question 12
What do you think are the advantages of using credit card?
a. Do not have to carry cash always
b. Can purchase anything, any time
c. Payment can be made later
Question 13
What do you think are the disadvantages of using credit card?
a. Become more spendthrift

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b. Can be stolen
c. Renew charges can be costly
Question 14
How much satisfied are you with the application of such technology on payment?
a. Highly satisfied
b. Satisfied
c. Neutral
d. Dissatisfied
e. Highly dissatisfied
Question 15
Do you think such mode of cash transaction will have longevity in the business?
a. Yes
b. No

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Bibliography
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Newnes.
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