Role of Research in Modern Marketing: Data Insight Presentation (DIBD)

This presentation provides a comprehensive overview of the role of quantitative and qualitative research in modern marketing research and data analysis. It begins by exploring the significance of quantitative research, emphasizing questionnaire design and its application in estimating consumer attitudes and market segmentation. The presentation then delves into qualitative research, highlighting the importance of discussion guide design for gaining in-depth insights into consumer perceptions and behaviors. It further explains correlation and regression analysis, illustrating their use in business for predictive analytics and management improvement. Additionally, the presentation covers time series analysis, critiques the limitations of correlation in the context of Big Data, and concludes with recommendations for more effective data collection to inform better business decisions. The presentation draws on examples and best practices to provide a practical understanding of data-driven marketing strategies.