Data Analysis Techniques in Modern Marketing Research & Business
VerifiedAdded on 2023/06/10
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AI Summary
This presentation provides a comprehensive overview of data analysis techniques in modern marketing research. It begins by examining the role of quantitative research, emphasizing questionnaire design and different types of survey questions. It then explores qualitative research, highlighting its importance in identifying market gaps and offering competitive advantages. The presentation also explains correlation and regression, illustrating their uses with examples, followed by a discussion of time series analysis and its applications. Finally, it addresses the issues associated with these analysis techniques in the context of big data and modern business decision-making, and concludes with effective data collection methods for informed decision-making. This resource is available on Desklib, where students can find similar solved assignments and study tools.
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