This report presents a detailed marketing research proposal focused on PAK'nSAVE, a prominent supermarket chain in New Zealand. The research aims to investigate customer perceptions of store layout, ambience, and product quality, addressing recent challenges related to overcharging accusations, advertisement malpractices, and product quality complaints. The proposal outlines the research objectives, questions, and hypotheses, followed by a discussion of the research approach, design, and data collection methods, including the use of a quantitative approach and a survey questionnaire. The sampling technique, project timeline, and cost are also detailed, along with strategies for managing sampling error and designing the research instrument. The report includes a pretesting phase and a final questionnaire, with the ultimate goal of providing constructive solutions and recommendations to mitigate the identified problems and improve PAK'nSAVE's marketing strategies. The research employs a deductive approach and stratified random sampling to ensure a representative sample of consumers across New Zealand. The project timeline spans 73 days with a total cost of ₹18,450.00, covering various phases from initiation to the final report presentation.
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