Research Project: Marketing Tools and Customer Satisfaction Analysis

This report examines the critical role of marketing tools in promoting businesses and enhancing customer satisfaction. The research focuses on the Hilton Hotel, analyzing the impact of various marketing strategies. The study explores the concept of marketing tools, their significance in hospitality management, and their influence on customer satisfaction levels. The report includes a data analysis section, presenting findings on the usage and effectiveness of different marketing tools, such as social media and email. The conclusion emphasizes the importance of marketing tools in reaching customers and promoting goods and services. The research also provides insights into how hospitality management can improve customer satisfaction through effective marketing strategies. The report concludes by highlighting the need for businesses to leverage marketing tools to improve their customer relationships.

RESEARCH
PROJECT

Table of Content
 Introduction
 Aims and Objectives
 Research question
 Data analysis
 Conclusion
 References

Introduction
Marketing tool is an important thing which assist in promoting business
products and services in the large market place. There are various tools
and methods which can be used by company for attracting more
customers. Marketing tools are required because they are used by
businesses through communication, interaction and personal relation
with the desired public.

Aims and Objectives
Research Aim:
”To identify the importance of marketing tools and its impact on
customer satisfaction”. A study on Hilton hotel.

Cont...
Research Objectives
• To study the concept of marketing tools.
• To explore the significance of marketing tools implemented in
hospitality management.
• To determine the impact of marketing tools in improving satisfaction
level of customers in hospitality management.
• To recommend different ways through which Hospitality Management
can easily enhance satisfaction level among customer's.

Research question
• What is the concept of marketing tools ?
• What is the significance of marketing tools implemented in
hospitality management ?
• What is the impact of marketing tools in improving satisfaction
level of customers in hospitality management ?
• What are different ways through which Hospitality
Management can easily enhance satisfaction level among
customer's ?

Data analysis
Theme 1: Concept of marketing tool
30
10
Yes
No

Cont...
Theme 2: Marketing tools assist in promoting different goods and
services among customers
Agree Disagree
0
5
10
15
20
25
30
35
35
5
Column B

Cont...
Theme 3: Different marketing tools used by Hilton hotel
Facebook
Social media
Email

Conclusion
On the basis of above described report, it can be analysed that
marketing tool is an important thing which assist in promoting business
products and services in the large market place. Marketing tools are
essential to internet businesses as they are promote their goods and
services among customers.

References
Badwan, J.J. And et. al., 2017. Adopting technology for customer
relationship management in higher educational institutions.
International Journal of Engineering and Information Systems
(IJEAIS). 1(1). pp.20-28.
Gómez, M., Martín‐Consuegra, D. and Molina, A., 2015. The
importance of packaging in purchase and usage behaviour.
International Journal of Consumer Studies. 39(3). pp.203-211.

Thank You