Holmes Institute HC2022 Marketing Research Report: Real Estate Project

This report presents a marketing research analysis focused on real estate development, specifically addressing the need to decrease uncertainty in upcoming projects for SKY HIGH real estate. The report begins with an introduction to the research problem and outlines various data collection methods, including qualitative and quantitative approaches, with a recommendation for primary data collection through surveys and questionnaires. It details the survey design process, emphasizing the importance of questionnaire development and the selection of a target population, which, in this case, includes consumers. The report also covers sample size determination, suggesting a sample of 100 consumers. The conclusion summarizes the key findings and reiterates the importance of data collection methods and target population identification in effective marketing research. The report also provides references to support the research methodologies and concepts discussed, ensuring a comprehensive understanding of the research process.

Marketing
Research

Introduction
 The presentation is related to the real estate developers SKY
HIGH that they need to decrease the uncertainty level in the
upcoming projects of the real estate.
 The presentation of the report includes the introduction process
related to the problem of the research and the various collection
methods related to the research.
 The presentation report includes the survey design process that
required to make a questionnaire and the several
recommendations are included.
 The research aspects are very important in the project.

Continued…
 The report includes the introduction process related to the problem of the
research and the various methods of gathering data.
 The report includes the survey design process that required making a
questionnaire and the several recommendations are included.
 The real estate process is very important as they include several
processes of research.

Data Collection Methods
 The methods of gathering data is very essential
in the research project.
 The organization faces the increasing uncertainty
level and need to reduce it for the future projects
of the real estate.
 The data collection methods are of two types that
is qualitative process and quantitative process of
data.
 In both of these techniques, the quantitative is
used in most of the projects for the betterment of
the business.

Continued..
 There are several methods of collecting data that are primary
process of gathering data and secondary process of gathering
data.
 The primary process of gathering data is included in the overall
process of the research.
 The other process of collecting data is the secondary process of
gathering data that include various reviews as per the research
topic.
 The recommended methods of the data gathering are the
primary process of the gathering data that include the surveys
and questionnaire .

Survey Design
 The recommended method to collect the data is the survey
based on the questionnaire that involve various types of
questions related to the research problem .
 The investigators need to understand the survey properly so that
respondents fill the survey as per their knowledge related to the
research topic.
 The survey design matters a lot in collecting the proper and
quality data of the research.
 The questionnaire design includes the participants that complete
the questions and returned to the researcher.

Continued…
 There are different types of questions included in
the questionnaire and it increases the quality of
the data and the answers given by the
respondents.
 This survey is related to the decreasing of the
uncertainty level in the upcoming projects of the
real estate company that is SKY HIGH real estate.

Target Population
 The target population is very important in the
overall process of the research.
 A target audience is an intended audience that
give the responses in the research project.
 The target market is also related to a particular
business because of them only responsible for
the betterment of the research project.
 The target audience is much more related to
the target market but all other specific factors
are also included in this process.

Continued….
 The main target population in the real estate process are
customers.
 The consumers are used as a target population in this research
because they only have the knowledge regarding the uncertainty
process .
 The population is the most important part of the research
because they collect the data only and they increase the overall
quality of the research.
 The identification of the target population is very important and
this creates the overall process effective in a proper manner .

Sample size and Method
 The sample size is very important features in the overall process
to get information related to the research topic or research
problem.
 The determining of sample size include various methods like to
select the population and select them from the process to get
proper information.
 The several approaches are used to analyse the sample and it is
very important to get the effective results in the research.

Continued…
 The sample size is very important process is almost 100
consumers that have effective knowledge connect with the
project.
 The selection of 100 consumers is the best sample size.
 The sample size is an important features that is used in the area
of the research and without this process, the project is not made
and the data is not collected.
 The selection of sample size is important and sometimes the
overall target population is treated as a sample.

Conclusion
 This report discussed the overall process of real estate. SKY HIGH
real estate is included in this research, which faces the
uncertainty level of the organization and needs to improve this
process in the upcoming real estate projects
 The data collection method is one of the important methods of
research that helps in carrying out effective research in a proper
manner.
 The target population is briefly discussed in the report that
analyses the population affected by the overall research topic