Marketing Research: Mobile Brand Preference - Questionnaire & Process
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This assignment provides a detailed overview of the marketing research process, starting with the justification of research reports and the importance of understanding the steps involved in completing a research project. It covers key stages such as identifying a research topic, preparing a literature review, specifying the research purpose, collecting data (both primary and secondary), and conducting data analysis and interpretation. A timeline is included to manage the research activities effectively. The assignment also includes a questionnaire targeted at mobile phone users to gather data on brand preference and usage habits. The questionnaire consists of closed-ended questions covering various aspects such as age group, gender, brand usage, job type, and satisfaction levels. The ultimate goal is to analyze consumer views and ideas regarding mobile phone brands and their importance, concluding with a summary of findings and recommendations. Desklib provides access to this and similar assignments, offering valuable resources for students.

MARKETING RESEARCH
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Table Of Contents

Research process
Figure: 1: Research process
(Source: Barkan, Bintliff and Whisner, 2015)
The presentation of research process withholds an important aspect, that must be considered
before preparing any research work (Taylor, 2017). Justification of research reports can be
properly evaluated by understanding the steps that are to be implemented in order to complete
a research project with fruitful result. The importance of research project does not only vitrify
the fulfilment or achievement of desired outcome but also justify the requirement for
considering the project work topic in the very beginning. One must be using research process
in authentic step so that all the objective and the factors are concluded within the research
work resulting in a fruitful ending (Birkland, 2015).
To complete the research work within proper time and place a specified one must be efficient
enough to justify and identify Research topic. With proper understanding of the research
topic will have a specific knowledge and the boundary to consider while preparing the
objective that are to be considered for getting the result out from the society (Sekaran and
Bougie, 2016). After identification a proper justification is always required in order to
engross the readers as well as the person who will be checking the research work. It is to
Figure: 1: Research process
(Source: Barkan, Bintliff and Whisner, 2015)
The presentation of research process withholds an important aspect, that must be considered
before preparing any research work (Taylor, 2017). Justification of research reports can be
properly evaluated by understanding the steps that are to be implemented in order to complete
a research project with fruitful result. The importance of research project does not only vitrify
the fulfilment or achievement of desired outcome but also justify the requirement for
considering the project work topic in the very beginning. One must be using research process
in authentic step so that all the objective and the factors are concluded within the research
work resulting in a fruitful ending (Birkland, 2015).
To complete the research work within proper time and place a specified one must be efficient
enough to justify and identify Research topic. With proper understanding of the research
topic will have a specific knowledge and the boundary to consider while preparing the
objective that are to be considered for getting the result out from the society (Sekaran and
Bougie, 2016). After identification a proper justification is always required in order to
engross the readers as well as the person who will be checking the research work. It is to
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believe that the topic chosen is quite in response to the recent issues and the research work
will be preparing every evidential process to find out the actual answer.
After proper justification of the topic selected there will be preparation of literature review.
The preparation of literature review justifies related theory information and other PDF along
with general articles (McNabb, 2015). The preparation of this segment will evaluate
information that can be collected regarding the topic and it also has an important aspect
related to the preparation of the whole research project and questionnaire that will be made in
future terms.
After preparation of literature review the specification of research purpose is an important
segment. With the specification of the research purpose everybody along with the researcher
and readers will understand the reason behind the research work is being made.
The consideration of the specific research purpose will lead to watch collection of data.
Collection of data is an important aspect for every research work because it determines how
the answer will be achieved regarding the topic selected (Zsambok, 2014). For the collection
of data researcher may use both primary and secondary format. For primary format he may
contribute by taking interview questions to the top level management of any department
selected or he may go for a survey by providing questionnaire through closed ended
questions. In format of secondary research work researcher can find out important aspect
information related to the topic through are the general article other research work, PDF and
other online sources (Hart, 2018)
After collecting the data the path come is data analysis and interpretation. With proper
interpretation and analysis of the collected data in the previous section will be able to justify
the topic selected and understand the views and ideas of the customers who are being
undertaken for the research work as sample size. A proper evaluation and analysis of data
would result in clarifying every doubt and help in understanding very recent case scenario
keeping in mind the objective taken into consideration for preparation of research work
(Benelli, 2015).
A summary is important to recapitulate every aspect that has been gathered in order to make
sure the research is successful. With proper summarisation and conclusion made the
researcher provide his own view regarding the completion of the research work and the
answer that has been gathered with the collection of data as well as interpretation of those
(Stewart et al. 2015).
will be preparing every evidential process to find out the actual answer.
After proper justification of the topic selected there will be preparation of literature review.
The preparation of literature review justifies related theory information and other PDF along
with general articles (McNabb, 2015). The preparation of this segment will evaluate
information that can be collected regarding the topic and it also has an important aspect
related to the preparation of the whole research project and questionnaire that will be made in
future terms.
After preparation of literature review the specification of research purpose is an important
segment. With the specification of the research purpose everybody along with the researcher
and readers will understand the reason behind the research work is being made.
The consideration of the specific research purpose will lead to watch collection of data.
Collection of data is an important aspect for every research work because it determines how
the answer will be achieved regarding the topic selected (Zsambok, 2014). For the collection
of data researcher may use both primary and secondary format. For primary format he may
contribute by taking interview questions to the top level management of any department
selected or he may go for a survey by providing questionnaire through closed ended
questions. In format of secondary research work researcher can find out important aspect
information related to the topic through are the general article other research work, PDF and
other online sources (Hart, 2018)
After collecting the data the path come is data analysis and interpretation. With proper
interpretation and analysis of the collected data in the previous section will be able to justify
the topic selected and understand the views and ideas of the customers who are being
undertaken for the research work as sample size. A proper evaluation and analysis of data
would result in clarifying every doubt and help in understanding very recent case scenario
keeping in mind the objective taken into consideration for preparation of research work
(Benelli, 2015).
A summary is important to recapitulate every aspect that has been gathered in order to make
sure the research is successful. With proper summarisation and conclusion made the
researcher provide his own view regarding the completion of the research work and the
answer that has been gathered with the collection of data as well as interpretation of those
(Stewart et al. 2015).
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Timeline
Activity
Week 1 2 3 4 5 6
Review
literature
● ● ● ● ●
Develop a
research plan
● ● ●
Select research
technique
● ●
Data collection ● ● ●
Data analysis ● ●
Data
interpretation
● ●
Conclusion ● ●
Review ● ● ●
Submission ●
Background for the preparation of the questionnaire
In response to the questionnaire being provided below it is necessary for the researcher to
provide the background information before providing so. For the questionnaire the researcher
targeted around 75 people visiting mobile shop within the society. Reflection of an odd
number was keeping in view the mathematical calculation that he had to do for preparing the
best sort out result in data interpretation period. The researcher places the questionnaire in
front of mobile shop providing the people with closed ended questions who were willing to
Activity
Week 1 2 3 4 5 6
Review
literature
● ● ● ● ●
Develop a
research plan
● ● ●
Select research
technique
● ●
Data collection ● ● ●
Data analysis ● ●
Data
interpretation
● ●
Conclusion ● ●
Review ● ● ●
Submission ●
Background for the preparation of the questionnaire
In response to the questionnaire being provided below it is necessary for the researcher to
provide the background information before providing so. For the questionnaire the researcher
targeted around 75 people visiting mobile shop within the society. Reflection of an odd
number was keeping in view the mathematical calculation that he had to do for preparing the
best sort out result in data interpretation period. The researcher places the questionnaire in
front of mobile shop providing the people with closed ended questions who were willing to

spend their valuable time in fulfilling those blanks. He provided the time between 12:00 a.m.
to 4 p.m. to beat the rush that happen after 4:30 p.m. mobile shop.
Questionnaires
1. Will you please collect your age group from the following
a. Below 20
b. 20 to 25
c. 25 to 30
d. 30 to 35
e. 35 and above
2. Will you please select your gender group from the following
a. Male
b. Female
3. Do you have any access to mobile phones?
a. Yes
b. No
4. What is the brand of your mobile phone?
a. Oppo
b. Vivo
c. Xaiomi
d. Apple
e. Nokia
f. Samsung
Kindly choose your option from the above____________________
Will you please justify why do you use the brand____________________
5. For how many years are you using mobile phone?
a. Less than 3 years
b. 4 to 6 years
c. 7 to 9 years
d. 9 years and above
6. Do you have any job?
a. Yes
b. No
7. What kind of jobs are you employed in?
to 4 p.m. to beat the rush that happen after 4:30 p.m. mobile shop.
Questionnaires
1. Will you please collect your age group from the following
a. Below 20
b. 20 to 25
c. 25 to 30
d. 30 to 35
e. 35 and above
2. Will you please select your gender group from the following
a. Male
b. Female
3. Do you have any access to mobile phones?
a. Yes
b. No
4. What is the brand of your mobile phone?
a. Oppo
b. Vivo
c. Xaiomi
d. Apple
e. Nokia
f. Samsung
Kindly choose your option from the above____________________
Will you please justify why do you use the brand____________________
5. For how many years are you using mobile phone?
a. Less than 3 years
b. 4 to 6 years
c. 7 to 9 years
d. 9 years and above
6. Do you have any job?
a. Yes
b. No
7. What kind of jobs are you employed in?
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a. Self employed
b. Public job
c. Private company jobs
d. Business
8. Is mobile phone important? please specify your option from the following
a. Yes
b. No
i. If yes, please select the reason why
1. Showoff material
2. Portable in nature
3. Handy
4. Proper connection
Please justify your answer from the above___________________
9. Do you think high end mobile phones are best? How much importance does high end
mobile phone have?
a. Yes
b. No
i. If yes, how much importance does it have. Please select the option
from the below
1. Extremely important
2. Important
3. Don't know
4. Not important
5. Not at all important
Will you please justify your optionchosen__________________________
10. Are you satisfied using your recent mobile? how much satisfied are you?
a. Yes
b. No
i. Very satisfied
ii. Satisfy
iii. Neutral
iv. Not satisfied
v. Extremely dissatisfied
Please choose the option from the above_______________
b. Public job
c. Private company jobs
d. Business
8. Is mobile phone important? please specify your option from the following
a. Yes
b. No
i. If yes, please select the reason why
1. Showoff material
2. Portable in nature
3. Handy
4. Proper connection
Please justify your answer from the above___________________
9. Do you think high end mobile phones are best? How much importance does high end
mobile phone have?
a. Yes
b. No
i. If yes, how much importance does it have. Please select the option
from the below
1. Extremely important
2. Important
3. Don't know
4. Not important
5. Not at all important
Will you please justify your optionchosen__________________________
10. Are you satisfied using your recent mobile? how much satisfied are you?
a. Yes
b. No
i. Very satisfied
ii. Satisfy
iii. Neutral
iv. Not satisfied
v. Extremely dissatisfied
Please choose the option from the above_______________
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Will you please justify your option________________
11. What is the brand of your phone you are actually using?
a. Oppo
b. Vivo
c. Xaiomi
d. Apple
e. Nokia
f. Samsung
Will you please choose the option from the above______________
Can you justify your option_______________________
12. Why do you prefer a branded phone?
a. Good support from family member
b. Proper knowledge regarding service
c. Good update in irregular period of time
d. Proper show off material
Will you please choose the option from the above______________
Can you justify your option_______________________
13. What benefits do you receive from branded phone?
a. Extremely convenient customer care support
b. Abundant service centre
c. Proper battery life
d. Better goodwill
e. Proper longevity
What is your option from the above___________
Will you justify the option please________________
14. Do you think you will have new mobile phone in future?
a. Yes
b. No
i. If yes why?___________________
ii. If no why?____________
15. How do you choose which branded mobile to use?
a. After going to the reviews of other ka
b. After going through div using YouTube
c. After comparing with other mobile brand
11. What is the brand of your phone you are actually using?
a. Oppo
b. Vivo
c. Xaiomi
d. Apple
e. Nokia
f. Samsung
Will you please choose the option from the above______________
Can you justify your option_______________________
12. Why do you prefer a branded phone?
a. Good support from family member
b. Proper knowledge regarding service
c. Good update in irregular period of time
d. Proper show off material
Will you please choose the option from the above______________
Can you justify your option_______________________
13. What benefits do you receive from branded phone?
a. Extremely convenient customer care support
b. Abundant service centre
c. Proper battery life
d. Better goodwill
e. Proper longevity
What is your option from the above___________
Will you justify the option please________________
14. Do you think you will have new mobile phone in future?
a. Yes
b. No
i. If yes why?___________________
ii. If no why?____________
15. How do you choose which branded mobile to use?
a. After going to the reviews of other ka
b. After going through div using YouTube
c. After comparing with other mobile brand

d. Taking decision with family members
e. Others
Which option did you choose from the above_______________
Why did you choose the above option________________
16. How satisfied are you busy specifications provided by the branded mobile
a. Highly satisfied
b. Satisfied
c. Neutral
d. Not satisfied
e. Highly dissatisfied
17. Do you think you will recommend your mobile phone to other?
a. 1
b. 2
c. 3
d. 4
e. 5
i. 1 is not at all
ii. 2 is may be
iii. 3 is I do not know
iv. 4 is obviously
v. 5 is most obviously
What is your option from the above________________
Reason behind choosing the option__________
18. Which mobile phone brand do you think is leading the market?
a. Oppo
b. Vivo
c. Xaiomi
d. Apple
e. Nokia
f. Samsung
Kindly choose your option from the above_____________
Justify your option__________________
19. Do you think your financial condition direct you to select the brand?
a. Yes
e. Others
Which option did you choose from the above_______________
Why did you choose the above option________________
16. How satisfied are you busy specifications provided by the branded mobile
a. Highly satisfied
b. Satisfied
c. Neutral
d. Not satisfied
e. Highly dissatisfied
17. Do you think you will recommend your mobile phone to other?
a. 1
b. 2
c. 3
d. 4
e. 5
i. 1 is not at all
ii. 2 is may be
iii. 3 is I do not know
iv. 4 is obviously
v. 5 is most obviously
What is your option from the above________________
Reason behind choosing the option__________
18. Which mobile phone brand do you think is leading the market?
a. Oppo
b. Vivo
c. Xaiomi
d. Apple
e. Nokia
f. Samsung
Kindly choose your option from the above_____________
Justify your option__________________
19. Do you think your financial condition direct you to select the brand?
a. Yes
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b. No
i. Why yes?____________
ii. Why No?_______________
i. Why yes?____________
ii. Why No?_______________
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References
Barkan, S.M., Bintliff, B. and Whisner, M., 2015. Fundamentals of legal research.
Benelli, G., 2015. Plant-borne ovicides in the fight against mosquito vectors of medical and
veterinary importance: a systematic review. Parasitology research, 114(9), pp.3201-3212.
Birkland, T.A., 2015. An introduction to the policy process: Theories, concepts, and models
of public policy making. Routledge
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Hart, C., 2018. Doing a Literature Review: Releasing the Research Imagination. Sage
McNabb, D.E., 2015. Research methods in public administration and nonprofit management.
Routledge
Stewart, L.A., Clarke, M., Rovers, M., Riley, R.D., Simmonds, M., Stewart, G. and Tierney,
J.F., 2015. Preferred reporting items for a systematic review and meta-analysis of individual
participant data: the PRISMA-IPD statement. Jama, 313(16), pp.1657-1665.
Taylor, R.R., 2017. Kielhofner's research in occupational therapy: Methods of inquiry for
enhancing practice. FA Davis.
Zsambok, C.E., 2014. Naturalistic decision making: where are we now?. In Naturalistic
decision making (pp. 23-36). Psychology Press
Barkan, S.M., Bintliff, B. and Whisner, M., 2015. Fundamentals of legal research.
Benelli, G., 2015. Plant-borne ovicides in the fight against mosquito vectors of medical and
veterinary importance: a systematic review. Parasitology research, 114(9), pp.3201-3212.
Birkland, T.A., 2015. An introduction to the policy process: Theories, concepts, and models
of public policy making. Routledge
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Hart, C., 2018. Doing a Literature Review: Releasing the Research Imagination. Sage
McNabb, D.E., 2015. Research methods in public administration and nonprofit management.
Routledge
Stewart, L.A., Clarke, M., Rovers, M., Riley, R.D., Simmonds, M., Stewart, G. and Tierney,
J.F., 2015. Preferred reporting items for a systematic review and meta-analysis of individual
participant data: the PRISMA-IPD statement. Jama, 313(16), pp.1657-1665.
Taylor, R.R., 2017. Kielhofner's research in occupational therapy: Methods of inquiry for
enhancing practice. FA Davis.
Zsambok, C.E., 2014. Naturalistic decision making: where are we now?. In Naturalistic
decision making (pp. 23-36). Psychology Press
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