Marketing Research Report: BizOps Enterprise, Merryville Shire

This marketing research report, prepared for BizOps Enterprise, investigates the potential for an electronics retail business in Merryville Shire, Victoria. The report analyzes the demographics of Merryville, including population size, age distribution, and employment rates. It presents the results of a resident survey, revealing a high level of electronic device usage among the population, with significant numbers of computer and smartphone users. The survey data indicates a strong preference for an offline retail store for electronic devices, highlighting a market gap that BizOps Enterprise can fill. The report concludes that there is a significant opportunity for BizOps Enterprise to establish a successful business by providing the latest electronic devices to the residents of Merryville, meeting their needs and preferences.

Running head: MARKETING RESEARCH
Marketing Research for Merryville Shire
Name of the student:
Name of the University:
Author Note:

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MARKETING RESEARCH
Table of Contents
Introduction......................................................................................................................................2
Data Interpretation...........................................................................................................................2
Demography of the city...................................................................................................................2
Result of the Survey Analysis..........................................................................................................2
Resident Survey...............................................................................................................................3
Conclusion.......................................................................................................................................4

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Introduction
The aim of this assignment is to prepare a marketing research report for the BizOps
Enterprise, who is currently planning to initiate their business in the Merryville region of
Victoria. The marketing plan is done with the help of the information that is collected from the
survey of the citizens of the town. In spite of the fact that the local residents have strong
fascination towards the various types of electronic items, currently there is no digital retail store
that is located in the city. This will provide opportunity to have established a firm business
within the city.
Data Interpretation
Demography of the city
The city of Meryville has the population of 20,651 people and it is located 300km away
from the city of Melbourne. The city is located within the area of Shire that has the area of 4567
sq.km and the residents of 11,876 people. The total area of the Meryville town is estimated to be
of 76 sq.km. 51% of the population is estimated to consist of female individual and the rest
almost 49% is males. Nearly 65% of the population is under the category of above 18 years and
all of them have stable and full time source of employment. Just 28% of the adult population is
employed by having part time jobs.
Result of the Survey Analysis
From the data that is collected, it is seen that that percentage of the population is
maximum in the age category of 60 plus years 31.31% that is followed by the age category of
40-59 years with the percentage of 26.29%. The teenage category is the smallest population size

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that includes just 8.43% of the population. Hence, it can be concluded that the average age of the
people of the city is at the higher side.
There are 10 schools within the city out of which 4 are secondary schools and the other is
primary schools. It was not possible to obtain the data from three of the schools about the total
number of students within the school. These include the Tumblong Public, Merryville High and
St. Anne’s College. From the collected data, it is clear that Meryville Public with 4260 students
is the most popular destination for education. The Wantara district school is the least popular
with just 15 students. There is also the center for the training institute of National mining that is
aimed to improve the employability skills among the younger generation. There is also the
Meryville technical training college that is aimed to increase the rate of college students and
encourage the students to take up the higher degree of course education.
Resident Survey
This survey has been conducted on the basis of the use of the electronic gadgets that is
used by the public of Meryville in their everyday life. The survey has been by collecting the
responses of 3482 people of the city. Out of the people in the survey, 2839 people uses computer
and out of that most of them are using the device for the purpose of doing the home tasks. Few of
them are also using the device for the purpose of doing internet and watching movies.
2725 people within the survey analysis are using the Smartphone and most of the popular
purpose of the use of the phone is for making up phone calls. Few of the other purpose for the
use of the smart phone are to look up for information from the internet. Official emails phone
calls are also one of the important purpose for use of the smart phones. Very few of the people
just 123, uses the tablet computer mostly for doing official tasks and few of them also uses the

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same for playing games or looking up for information. Only 45 people do not use any types of
electronic devices.
Most of the people in the town purchase the product from the online stores. 2850 people
have also indicated in the survey that they would like to have a retail store of electronic devices
to be available within the city. This will help them to purchase the products from the off-line
stores.
Conclusion
Hence, from the analysis of the survey, it is clear that most of the people of Meryville
city have a high level of fascination towards the use of the latest electronic devices including the
computers and tablets. As there is no offline electronic retail store in the city, the people will
only have to depend on the online stores for making all the purchases. Hence, it is important for
the BizOps Enterprise to make use the business opportunity and also sell the latest electronic
devices including the smart phones and computers that will help them to fulfill the needs of the
customers.