Marketing Research for Merryville Shire - Market Analysis Report

This report presents the findings of a marketing research study conducted for Merryville Shire. The study aims to analyze the market for a new retail store, focusing on the needs and preferences of the residents. The report details the survey methodology, target audience, and objectives, including understanding technology usage, assessing the suitability of the market, and evaluating the demand for a retail store versus online options. The analysis highlights the importance of smartphones and computers, along with the demographics of the target customers. The report emphasizes the need for a retail store for digital gadgets, despite the prevalence of online shopping, and suggests the importance of communicating the survey results to the respondents to inform them about the decisions made by BizOps.

Running head: MARKETING RESEARCH FOR MERRYVILLE SHIRE
Marketing Research for Merryville Shire
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1MARKETING RESEARCH FOR MERRYVILLE SHIRE
Planning Statement 2 for flyer
The audience- The intended recipients include the respondents who took part in the survey.
These people are the target audience, since they had participated in the survey. Since the target
customers were chosen for the survey, hence it is important that they are informed about the
decision that BizOps will take, as a decision of the analysis of the survey.
The purpose of the document- This document highlights the results of the market survey.
Moreover, the respondents are informed about the findings of the survey and are also informed
about the new marketing plan of BizOps enterprise. The information collected from the survey
highlights the facts that the target customers are in need of the retail digital store. Though most
of the smart phone users shop online, yet there is a need for the retail shop for the digital gadgets.
The list of objectives- The objectives of this document are as follows:
1. To ensure that the residents of Merryville are aware of technology and use the technical
gadgets such as computers, smart phones and tablets
2. To ensure that the chosen market is appropriate for the launch of the new retail store
3. To analyse the need of a retail store, over the online store of digital gadgets
4. To ensure that the economic and social condition of the people of Merryville matches the
demographics of the retail store
5. To understand the main use of the smart phones and computers by the residents of Merryville
6. To market and advertise the store that is to be launched by Merryville

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