Analysis of Marketing Communication Strategies: Island Beach Resort

This report provides an analysis of the marketing communication plan for Island Beach Resort. It begins by outlining the objectives, which include increasing market share, improving customer satisfaction, and enhancing brand awareness through digital marketing. The report emphasizes the importance of a well-defined communication strategy, particularly in the context of the resort's location and target audience. It highlights the benefits of digital marketing, such as cost-effectiveness and the ability to reach a wider audience, including both international and local customers. The report also discusses the importance of customer feedback in improving services and meeting customer demands. Furthermore, it outlines the decision-making process of customers and stresses the need to understand their requirements. The report concludes by suggesting the implementation of a marketing communication plan that includes content marketing, social media marketing, and strategies for effective customer engagement.

MARKETING
COMMUNICATION
Island beach resort

Communication objective
The objective of communication provides help in and providing
customers information about the service or product offered by the
organisation. a good communication plan has to be developed in
order to increase attention and attraction of customers towards their
resort. This helps in increasing the market share and profit of the
company.

Objectives of Island beach resort
• To provide good customer satisfaction to all
the clients of resort and enhance word of
mouth advertisement of resort
• To develop good relationship with customers
and increasing the customer loyalty
• to develop good website of resort which
provides information and data about different
facilities and attractive services provided by
the resort

Justification
• Communication plan of resort which is situated in Island has to be
developed in order to increase the profit of resort. Marketing through
digital media is an effective tool that is used by organisations to
enhance awareness regarding the business. New Island beach has to
be effectively promoted so that more number of customers will visit
this resort and able to increase the profit earned by the resort.

Cont….
• Island beach resort marketing is not effective as
there is no use of digital marketing which is one of
the most popular technique that is used for
reaching the potential customers. The organisation
must use digital media for attracting more number
of customers by providing them information about
the facility and service provided by this resort.
Moreover, the cost required for investing in
marketing communication through digital media
costs less than the traditional marketing.

Cont…
• Digital media provides organisation to communicate the product and
services with potential customers more effectively. By using this, it is
easy to reach international as well as local customers in less time.
• There is option for customers to provide online feedback regarding the
resort which is helpful for increasing the knowledge about the way in
which resort is not able to meet the requirements of customers.

Identification of marketing communication
channel:
This is known as first important need in
order to develop and effective marketing
communication plan. This plan will consist
information regarding the facilities
provided by Island beach resort. In the
given case, this resort is conducting to
weddings which have event managers and
different people are coming to attend
these.

Cont…
• Content marketing is useful for increasing the knowledge to customers
regarding the this is helpful for managing the products and services in
proper manner.
• Social media marketing - this is known as marketing of island beach
resort event it by putting up pictures and information on different social
media websites like Facebook, Twitter, Snapchat, Instagram, etc.

Decision making process
Understanding decision making process
of customers:
• It is very important to have an effective
communication plan which is understood by
the decision making of customer. In case of
growth and success of island beach resort, it
is very important to meet the requirements
and demands of customers. This can only be
achieved by taking feedback from customers
and working upon it quickly.

CONT…
Implementation of marketing communication plan:
• This concept of preparing the organisation for implementing the
communication plan to customers effectively by involving different
procedure and policies required. Organisation requires to have
good customer satisfaction and meet the demands of customers.

THANKYOU