BTEC Level 4 Business Marketing Essentials Unit 2 Report

This report, prepared for a BTEC Level 4 Higher National Diploma in Business (Entrepreneurship and Small Business Management), Unit 2, delves into the core concepts of marketing. It begins by defining marketing fundamentals, emphasizing customer satisfaction as a key component, and exploring the responsibilities of marketing. The report examines how marketing interacts with other divisions within an organization, such as HR, finance, IT, and production, using Tesla as a case study. It also discusses the importance of anticipating customer needs, analyzing market conditions, and developing effective marketing strategies. The report highlights the role of marketing in promoting products, managing customer relationships, and achieving organizational goals through various strategies including the 7Ps of marketing. References are provided to support the analysis and findings.

Department: BTEC Level 4 Higher National
Diploma in Business
(Entrepreneurship and Small
Business Management)
Module number and title: Unit 2 – Marketing Essentials
R/508/0486

Contents
Unit 2 Assignment..............................................................................................................................................2
1 Marketing Fundamentals...................................................................................................................2
2 LO1 Describe the responsibilities of marketing and how it interacts with other
divisions..........................................................................................................................................................2
2.1 An overview of marketing's responsibilities may be found here................................2
2.1.1 Clientele requirements.......................................................................................................3
2.1.2 Anticipation of user requirements..................................................................................3
2.2 Usefulness......................................................................................................................................3
3 P2: Explain the role and responsibilities of marketing in the context of the
organisation...................................................................................................................................................3
3.1 "Marketing is a systematic approach to achieving..........................................................4
3.2 Tesla's PR & Publicity..................................................................................................................4
3.3 Marketing and HR (Human Resources)................................................................................4
3.4 Finance and marketing..............................................................................................................5
3.5 Promotion/Customer Service...................................................................................................5
3.6 Advertising and production management..........................................................................5
3.7 This section deals with the relationship between marketing and IT.........................5
4 Reference...................................................................................................................................................6
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Unit 2 Assignment
1 Marketing Fundamentals
Customer satisfaction is a key component of Tesla's marketing strategy, and it
involves everything from analysing market conditions to creating financial
relationships to making sure customers are happy. When it comes to promoting,
getting the correct product, organisation, or mind in front of the right people at
the right time, place, and price is all about using the right development methods
and persuading others to buy it. This "appropriate" rule can be used by all
selling frameworks. Analyzing potential clients' requirements and desires, and
then matching or exceeding their expectations, is the art of selling.
2 LO1 Describe the responsibilities of
marketing and how it interacts with other
divisions.
2.1An overview of marketing's responsibilities may
be found here.
Marketing is the process of procuring and distributing products in order to
satisfy the wants and needs of potential customers. The ability to move and
store products, as well as gather market data to better serve customers, are all
critical selling features. Marketers need to be able to anticipate client needs as
well as develop strategies to increase revenue. (2014) Wirtz In order to succeed
in the field of marketing, you'll need the following skills and responsibilities.
2.1.1 Clientele requirements
Customer demands are identified by marketing. An important part of this
process is gaining an understanding of what motivates the customer in the
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marketplace by learning about their wants, needs, cognitive processes, and
inclinations.
2.1.2 Anticipation of user requirements
Client needs are examined by the sales force as well. Recognizing the demands
of customers can help the alliance better understand and meet the needs of its
customers.
2.2Usefulness
An excellent example of customer-oriented marketing may be seen here. Clients
should be rewarded monetarily for their purchases.
2.2.1.1 Profiting
The company's marketing department has a unique way of presenting its
offerings. In some cases, this could mean providing services that enhance the
company's bottom line. (2014).
3 P2: Explain the role and responsibilities of
marketing in the context of the
organisation.
Marketing functions are shared by companies that sell to other firms that deal
with consumers. Two companies were used by two companies to demonstrate
their abilities in online sales and marketing, PR, and indirect web marketing.
Display a business structure for Tesla. Various Tesla divisions utilise this to
collaborate on a marketing strategy. The significance of marketing jargon
contributes to an effective advertising process that can satisfy the demands of
customers. 2015-Ayuba
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3.1"Marketing is a systematic approach to achieving
There are three stages to marketing a product: ideation, production, and use. In
an expanding economy, companies and customers are more easily connected
thanks to marketing. Designing an approach that works for the four marketing
units and putting it into action are all part of the marketing cycle.
Promotional agencies produce articles that address their clients' specific issues.
 Marketing is the act of putting products in front of potential clients.
 Promoting a product or service is all about finding new and creative ways
to draw in the most customers.
 The item's cost is calculated to be affordable via marketing.
3.2Tesla's PR & Publicity
The association's initiative is aimed at establishing a business plan to handle
altering consumer preferences in light of Tesla's current market conditions. The
organisation must devise products that appeal to a wide range of customers and
set prices that are competitive in today's market.
3.3Marketing and HR (Human Resources)
To fill the position, Tesla's recruiters collaborate with HR. To guarantee that
competitors have adequate preparation areas to fulfil the current test stand, the
exhibition department contacts the human resources office.
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3.4Finance and marketing
Promising ideas need a solid foundation of financial support. Consider the
advantages and costs of the brand, the product, and the item. In order for the
advertising agency to link its advertising efforts to specific costs, Tesla's
financial capacity provides the advertising firm with a detailed financial plan.
The money area provides information on marketing expenses to the ad office.
3.5Promotion/Customer Service
Partnerships focus on promoting and providing excellent customer service.
Client satisfaction can be judged by either of these individuals' strengths in a
product or service. Both Tesla locations work together to build long-term
connections with their clients.
3.6Advertising and production management.
To be a creative person, one must be able to come up with fresh ideas and
activities. All of the Tesla offices work together to make sure that the promotion
strategy is in sync with the company's development strategy. Products made by
both divisions are made from high-quality raw materials that are purchased
from trusted vendors.
3.7 This section deals with the relationship between
marketing and IT.
To ensure that the goals of the exhibition and the association are realised, the
advertising office and the IT office collaborate. Organizers and exhibitors work
together to ensure that all areas of the show office are up-to-date. Each
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capacity is tailored to the market. The oxygen partial pressure (LO2) Compare
the 7Ps and how they are used by different firms to attain their aims. An
effective marketing strategy can help you achieve your long-term objectives.
Different strategies are employed by the corporate alliance to promote its links.
This association's miles are based on the commercial center's socio-financial
qualities and variables. It's important to treat others with decency and respect.
(1999).
As follows, Tesla uses a variety of trade shows to accomplish its goals:
What we're selling here is a thing called a
 location:
 Cost:
 Promotions:
 This is the first step in the process:
 The following list includes the following individuals:
Marketing professionals and their interrelationships are discussed in detail in the
paragraphs that follow. The 7Ps of trade association advertising are compared
to corporate ambitions. It's also being explained about the timing and the
review of the funding plan. If concepts and processes are effectively conveyed,
it appears that associations throughout the world must move forward in
promoting their unique products and managing large customer bases.
Associations all over the world must make sure they implement their fundraising
strategies on time and under budget. Publicity not only boosts revenue, but it
also meets the needs of potential customers.
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4 Reference
1. Wirtz, Jochen & Tuzovic, Sven & Kuppelwieser, Volker. (2014). The Role of
Marketing in Todays’ Enterprises. Journal of Service Management. 25. 171-194.
10.1108/JOSM-01-2014-0037.
2. Seidu, Moro. (2014). Important marketing Functions.
10.13140/RG.2.1.4188.3760.
3. Ayuba, Bello & Aina, Olalekan & Kazeem,. (2015). The Role of Marketing
Research on the Performance of Business Organizations. 7.
4. Anjani, Hariyani & Irham, Irham & Waluyati, Lestari. (2019). Relationship of 7P
Marketing Mix and Consumers' Loyalty in Traditional Markets. Agro Ekonomi. 29.
261. 10.22146/ae.36400.
5. Camilleri, Mark Anthony. (2017). Strategic Planning and the Marketing
Effectiveness Audit. 10.1007/978-3-319-49849-2_7.
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