Hilton Hotel: Marketing Function Roles, Responsibilities, and Analysis

This report examines the essential roles and responsibilities of the marketing function, using the Hilton Hotel as a case study. It begins by outlining the key responsibilities of the marketing function, including market research, pricing strategies, promotion, and product/service management. The rep...Read More

Essentials

TABLE OF CONTENTS
INTRODUCTION
TASK 1 ( PPT)
P1. Key roles and responsibilities of marketing function
M1 Analyse the roles and responsibilities of marketing in the context of t
he marketing environment.
P2. Interrelationship of marketing unit with different department of organ
isations
M2 Analyse the significance of Interrelationships between marketing an
d other functional units of an organisation.
D1. Critically analysis of key elements of marketing function and interrelations
hip between departments of organisation

INTRODUCTION
• Marketing is an essential function as it helps an organization
to promote their products and services and their potential
customers (Bideci, 2020). The Hilton hotel always focus to
satisfy all the needs and wants their customers. In order to
formulate a marketing strategy and operations required to
set a target market and attract their customers to buy their
goods and services which are provided by them.

P1. KEY ROLES AND RESPONSIBILITIES
OF MARKETING FUNCTION
• The following steps helps
to understand the roles
and responsibilities of
marketing function in
Hilton:
• In the initial step of the
company Hilton conduct a
proper research to analyze

CONTINUE...
• In order to identify the roles and responsibilities of marketing manager it
is essential to know the functions fulfilled by a marketing manager
(Chauhan, Thapar, and Kumar‘Ranjan, 2020). On the basis of above
analysis there are several roles and responsibilities of a marketing
manager that are provided below:
• Marketing Information Management: Information management
refers to the process of managing required information in the
organization.
• Pricing: Price refers to the monetary value which has been paid by the
customer to take the product and service of an organisation

• Promotion: Promotion of the products and services offered
by the organisation is also a responsibility of marketing
manager in which they are required to communicate about
the awareness of the product and services to their potential
customers (Cooper, and Buckley, 2021).
• Product and service management: It is the responsibility
of marketing manager to decide what to sell and in which
quantity along with this they are required to decide to sell
and how to sell also

EVALUATE ROLES AND
RESPONSIBILITY OF MARKETING
IN MARKETING ENVIRONMENT
• Marketing strategy helps a
company to attain success in the
market which requires a proper
roles and responsibilities to be
fulfilled by marketing
department. In case of Hilton
Hotel, their functions of
Marketing department help them
to create a good brand image in
the market and increase their

INTERRELATIONSHIP OF MARKETING UNIT WITH
DIFFERENT DEPARTMENT OF ORGANISATIONS
• An organisation comprises of various departments which requires
cooperation and coordination between them. Hilton is a large
organisation having so many departments operate the business in
effective manner and marketing department is one of them
(Critchley, 2020). The marketing department of Hilton is interrelated
with other departments and several manners that are given below:
• Marketing and Human resource department: Human resource
department of the company is responsible to recruit and select
knowledgeable as well as a skilled employees for an organisation.

M2 ANALYSE THE SIGNIFICANCE OF
INTERRELATIONSHIPS BETWEEN
MARKETING AND OTHER FUNCTIONAL
UNITS OF AN ORGANISATION.
• Marketing department has an essential role to play in Hilton
hotel as it helps them to attract more customers towards
the hotel which help them to achieve their goals and
objectives (Gumparthi, and Srivastava, 2020). The success
of marketing department is depend upon the coordination
of the department with other functions as their strategies
which are formulated in the organisation are connected
with the functions of other departments also.

D1. CRITICALLY ANALYSIS OF KEY
ELEMENTS OF MARKETING FUNCTION
AND INTERRELATIONSHIP BETWEEN
DEPARTMENTS OF ORGANISATION
• The important elements of marketing function are product
price place and promotion which are very essential to
attract customers towards the organisation. Key elements of
marketing function are related to all other departments of
the organisation and requires a proper coordination in the
organisation. In Hilton hotel product refers to the services
which are offered by the hotel to their customers which is
related to the operations department in the organisation.

REFERENCES
• Bideci, M., 2020. Gábor Rekettye (2019). Value Creation 4.0-Marketing
Products in the 21st Century. Transnational Marketing Journal
(TMJ), 8(1), pp.129-131.
• Chauhan, S.S., Thapar, N. and Kumar‘Ranjan, R., 2020. Effect of
Marketing Communications on the Consumer Decision Making: A Study
of Indian Life Insurance Industry. Sustainable Humanosphere, 16(1),
pp.504-515.
• Cooper, M.A. and Buckley, R., 2021. Tourist mental health drives
destination choice, marketing, and matching. Journal of Travel
Research, p.00472875211011548.

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