David Game College: Marketing Essentials Task 1 Report

This report, submitted for a Marketing Essentials assignment, delves into the core aspects of the marketing function. It begins with an introduction to marketing and its significance within an organization, emphasizing its role in brand image creation and consumer-driven product development. The report outlines the key roles and responsibilities of the marketing function, including market research, marketing mix analysis, brand image management, and identification of new opportunities. It further explores how these roles relate to the broader organizational context, examining the interrelationships between the marketing department and other functional areas such as human resources, finance, operations, and customer service. The report differentiates between B2B and B2C marketing strategies and highlights the importance of marketing in decision-making and customer relationship management. Finally, it categorizes marketing as a business function, encompassing corporate, strategic, and product marketing, and provides references to support the analysis.

Marketing essential
TASK 1

Covered Content
 Introduction
 Roles and responsibility of marketing function
 Roles and responsibility of marketing in organisational
context
 References

Introduction
 Marketing is considered as most important part of
organisation. It is a way of creating brand image of
company in particular environment.
 On the basis of marketing tools organisation motivates
to produce goods and services as per needs of
consumers.

Roles and responsibility of marketing function
Marketing: Marketing is consider essential part of
organisation under which various tools, techniques and
strategy are used in order to achieve organisation objectives
and enhance growth or in other words it is a process of
creating, communicating and delivering the value to
costumers which help in establishing good relations with
costumers in order to give benefits to organisation.

Continued...
Concept of marketing will comprise five elements:
 Marketing concept
 Product concept
 Production concept
 Selling concept
 Social marketing concept

Continued...
Marketing process: This is stated as beneath:
 Research
 Plan
 Implement
 Measure

Continued...
There are certain roles and responsibilities of marketing
manager which are mentioned as beneath:
 Market research
 Analysis of marketing mix
 Brand image
 Analysis of new opportunities

Roles and responsibilities of marketing in
organisational context
Roles and responsibility of marketing department:
Defining and managing brand
Conducting marketing campaign
Producing marketing and promotional materials
Social media

Continued...
Source B2B marketing B2C marketing
Decision making Very difficult and
lead to
higher risk
Easy and low risk
focus Maintaining
customer
relationship
Brand building
Methods Improving customer
base
It help in improving
customers plans

Continued...
Marketing as a business function:
 Corporate marketing
 Strategic marketing
 Product marketing

Continued...
Relationships of marketing department of CADBURY with
other functional department of organisations:
Organisation departments Relationships with marketing department
Human resource department Under this HR department hires the new
employees which required for marketing which
tell the connection between both departments. It
is a duty of HR manager to formulate policies,
strategies according to the needs and betterment
of organisation and their employees.

Finance and accounting Finance considered as blood of organisation on the
basis of which all the projects of company
accomplished. Their is direct relation between
marketing as well accounting department in which
all the expenditures of marketing department
incurred on the basis of accounting department
reports.
Operations Operations department control all the operational
activities of organisation in which manager take
decision regarding production of goods and
services on the basis of report given by marketing
division related to company product demand.