Marketing Presentation: Roles and Responsibilities Overview

This presentation delves into the fundamental aspects of the marketing function, outlining its key roles and responsibilities within an organization. It begins by emphasizing the importance of marketing and its role in educating the target customers about the products and services offered. The presentation then explores several critical functions, including market research, which involves analyzing current and past market trends to predict future opportunities and understand consumer behavior. It also discusses the marketing function's role in generating revenue for the organization, developing products based on market needs, and communicating the company's message and offerings to the target market. The presentation concludes by summarizing the various essential functions performed by the marketing department, reinforcing the importance of these activities for the organization's success. The presentation also includes references to support the concepts discussed.

Marketing Essentials

 Introduction
 Roles and responsibilities of marketing function
 Conclusion
 References
Tables of Content

 Marketing is a very essential for any business. It helps the
company in educating the targeted customers about their
offerings. This ppt discusses about the roles and
responsibilities of the marketing function.
Introduction

The job and duties which is been played by the marketing capacities are as per the
following:
Statistical surveying: Market research is a cycle wherein the scientist plays out the
examination exercises and discovers the ongoing patterns, or past patterns into
the market. As indicated by the ongoing and the previous patterns the exploration
gets a thought regarding the patterns which can be coming into the future or get
the opportunities to come into what's to come. Into the examination, the
individual likewise finds about the taste, inclinations, conduct, mentality and the
so on about its focused on showcased.
Roles and Responsibilities of marketing
function

 Account: The job and obligation of the marketing capacity is to create the
funds for the organization. As the organization plays out the marketing
movement to instruct their clients or the focused on market about their
items and administrations they see a gigantic increment into the deals for
their items as an ever increasing number of individuals are currently
getting thought about the organization
Cont…

 Item improvement: The items for the organization gets create according to
the prerequisites of the market. Through statistical surveying the
organization thinks about the necessities and needs of the market and
afterward attempts to build up the item which meets the equivalent. Item
advancement is started by observing the future needs of the general public
or by foreseeing it and making discharges the necessities of it to the clients
Cont..

 Communication: The marketing capacity helps the association in imparting
their thought process and the message which they need to pass on it to
their focused on market. With the assistance of marketing devices and
strategies the association can discuss about the message which they need to
pass on to their clients. The correspondence can be with respect to
instructing the market about the organization and friends' items, it tends to
be tied in with enlightening the clients regarding the offers or the limits or
it can for spreading any broad message.
Conti..

From the PPT represented above, it can be concluded that the organisation
performs various important functions in the organisation some of which
are market research, communication, product development and the so on.
Conclusion

 Shaw, S., 2016. Airline marketing and management. Routledge.
 Uncles, M. D., 2018. Directions in higher education: A marketing
perspective. Australasian Marketing Journal (AMJ). 26(2). pp.187-193.
 Wilson, E. J., McCabe, C. and Smith, R. S., 2018. Curriculum innovation
for marketing analytics. Marketing Education Review. 28(1). pp.52-66.
 Wirtz, J. and Lovelock, C., 2018. Service Marketing Communications. WS
Professional.
REFERENCES