This PowerPoint presentation delves into the core concepts of marketing, defining its role in exchanging products and services and emphasizing the importance of communication in creating value within the market. It outlines the key roles and responsibilities of a marketing department, including market research, strategic planning, innovation, and communication with other functional units. The presentation further explores the comprehensive marketing process, highlighting steps such as situation analysis and strategic planning. It contrasts B2B and B2C marketing approaches and examines the interrelationships between marketing and other departments like finance, production, and R&D. The presentation concludes by emphasizing the importance of interdepartmental coordination and cooperation for achieving organizational goals in the ever-changing digital marketing landscape.
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