This report examines the marketing function within Aston Martin Lagonda Global Holdings PLC, a prominent luxury sports car manufacturer. It details the roles and responsibilities of the marketing department, emphasizing customer satisfaction, brand management, and promotional policies. The report explores how the marketing department manages the brand, creates promotional strategies, and determines the appropriate marketing mix. Furthermore, it analyzes the relationship between the marketing department and other organizational functions, such as HR and Finance, highlighting the importance of collaboration for achieving organizational goals. The report concludes that effective marketing is crucial for establishing management structures and achieving success in the marketplace. The report provides a comprehensive overview of the marketing essentials that contribute to an organization's success, using Aston Martin as a case study to illustrate practical applications of marketing principles.
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