Analysis of Marketing Roles and Responsibilities at Coca-Cola

This report analyzes the marketing roles and responsibilities within the Coca-Cola Company, focusing on key functions such as marketing planning, exchange functions, product design and development, and standardization. It highlights the importance of marketing in differentiating products, gaining a competitive advantage, and understanding customer needs. The report covers essential marketing elements including research, strategy, and brand management, emphasizing the significance of content marketing, market research, and information systems in the context of Coca-Cola's global operations. The report also details the roles of marketing in the organization and its impact on brand image and sustainable business models. It also emphasizes the importance of customer satisfaction and the ability of the company to adapt to the ever-changing marketing trends.

HOSPITALITY MARKETING
ESSENTIALS
(ACTIVITY 1)

Table of Content
 Introduction
• Key roles and responsibilities of marketing function
• Roles and Responsibilities of marketing relate to the wider organisational context
• Critical classification of key elements of marketing function and their relationship
with other organisational functions

Introduction
Marketing refers to manage various aspect of organisation in exchange of
relationships. It is a business process which create healthy relationship among
customers and to fulfil their needs. The present PPT covers the roles and
responsibilities of marketing department within Coca Cola, which is an entity
operating in F&B (hospitality) sector.

State key roles and responsibilities of
marketing function
Marketing is one of the important responsibilities which is carried out by organisation. With the help of marketing Coca cola can
improve their customers relations.
Product concept: It is related to offering to customers and its totally depend upon quality and service of product. For coca cola
they must have effective marketing plan through which company can improve quality and can attract more numbers of
customers.
Production concept: It focuses on making product rather than focusing on quality & services. Entity can indulge in improving
production to reduce cost of a single unit. It will improve customer preference & company can provide better services to end
users.

Contd.
Current Trends:
Content Marketing: Nowadays it is one of the important marketing trends
which company engage in making proper and effective trends so that it may
attract more customers

Contd...
Market research: Marketing functions are the key factors for carrying out proper research and figure out what are the latest
trends and it also help in analysing market gap. It will help to identify market needs by which they can help to gain to
probability. I will also enhance brand image of coca cola, it will develop sustainable business model fr long run.
Information system: Coca cola have presence across global so it become important for company to have sufficient knowledge
of market. Informations systems has its own importance in organisation which lead to grow company without any risk.
Brand management: It is crucial to make a positive image in the minds of customer regarding product so that company may
enjoy benefit of brand. For this coca cola need to diversify their segmentation to gain competitive advantages.

Roles and Responsibilities of
marketing
Marketing department plays a very vital role in promoting and communicating the business in
every organisation. It is very important as it helps them to differentiate its products or services from
their competitors and provides a competitive advantage to them. In concern with coca-cola there are
some roles & responsibilities to be taken care of while performing their marketing function:-
Marketing Planning: It is a important function for every organisation as it initiates the marketing
activities. At this stage company can identify various threats and opportunities and plan their
marketing plan effectively.

Contd...
Exchange Function: At this stage the actual function of buying and selling gets started .Every
organisation must consider the needs and demands of customers in their target market and plan
their marketing activities. Coca-cola must ensure that they try to use their strategies to plan
their marketing function in an effective and efficient manner.
Product Designing and Development: At this stage the organisation needs to develop their
product according to their customers need and requirement. This is a very important stage for
every organisation as actual product is developed at this stage.
Standardisation and Grading: In this stage the actual product is standardised according to a
perfect specifications. Grading involves sorting down of products into established grades.

Critical classification of marketing function
and their relationship with organisation
There are several elements of marketing functions which are necessary of coca cola
to identify that marketing of must be carried out in well define manner.
Research: It is one of important aspect of marketing which assist organisation to
collect information related to outside world in terms of their necessity.
Strategy: It is method in which company use to make plan for future and identify
different opportunities available in market.

Thank you!!!!