Analyzing Marketing Functions and Strategies: Louis Vuitton Report

This report examines the marketing roles and responsibilities within Louis Vuitton, a luxury brand. The report begins with an introduction outlining the company's marketing goals, followed by an analysis of the marketing department's functions, including promotion, pricing, and marketing planning. The report then explores the roles of marketing within the broader organizational context, emphasizing collaboration with production, finance, and R&D departments to meet customer requirements. It concludes by highlighting the importance of adapting to changing market conditions and developing effective marketing strategies. The report references several academic sources to support its findings, providing a comprehensive overview of marketing practices within the organization. This assignment is available on Desklib, a platform providing AI-based study tools for students.

MARKETING
ESSENTIALS

TABLE OF CONTENT
• INTRODUCTION
• MAIN BODY
• P1: Roles and responsibilities of marketing function
• P2:Roles of marketing in wider organizational context
• CONCLUSION
• REFERENCES

INTRODUCTION
• Marketing department is responsible for promoting organization in such
a way that company is able to achieve high sales.
• Louis Vuitton is the chosen organization for the analysis in this report.
• Evaluation on the roles and responsibilities of marketing function
within organization is done in this presentation.

P1: Roles and responsibilities of marketing function
• The marketing department at Louis Vuitton is responsible for performing
several tasks within the organization.
• Through this the company tend to assure that it is able to achieve high
sales. Following are the roles of marketing functional at Louis Vuitton.
• Promotion-
• Pricing-
• Marketing plan
• Identify customer requirements-

P2:Roles of marketing in wider organizational context
• Louis Vuitton has to make sure that it is able to fulfil the customer
requirements and due to which company has to make collaborative
concentrated efforts for the achievement of the desired target.
• Following are the roles of marketing function in the wider organizational
context.
• Marketing department with production-
• Marketing with finance-
• Marketing with R&D-

CONCLUSION
• From the above analysis it can be concluded
that marketing function has to make sure
that it is able to analyse the changing
market conditions.
• With that department has to make sure that
it is evaluated the organizational working
process and then on that bases develop
appropriate marketing strategy.

REFERENCES
• Sanclemente-Téllez, J.C., 2017. Marketing and Corporate Social
Responsibility (CSR). Moving between broadening the concept of
marketing and social factors as a marketing strategy. Spanish journal of
marketing-ESIC. 21. pp.4-25.
• Heggde, G. and Shainesh, G. eds., 2018. Social media marketing:
Emerging concepts and applications. Springer.
• Chirumalla, K., Oghazi, P. and Parida, V., 2018. Social media
engagement strategy: Investigation of marketing and R&D interfaces in
manufacturing industry. Industrial Marketing Management. 74. pp.138-
149.

Thank You