Marketing Essentials: Roles, Responsibilities at McDonald's Report

This report provides an in-depth analysis of the marketing function within McDonald's, a prominent fast-food corporation. It begins by defining marketing and its significance, emphasizing market research as a crucial element. The report delves into the nature of marketing, exploring how McDonald's focuses on attracting and retaining customers. It examines the external environment's influence using the PESTEL framework, analyzing the impact of political, technological, social, environmental, economic, and legal factors on McDonald's marketing activities. The report also outlines key marketing processes, including strategic planning and customer feedback analysis. It then explores the different roles of marketing within both B2C and B2B contexts, highlighting defining and managing the brand, conducting campaign management, serving as media liaison, overseeing vendors, and conducting market research. Furthermore, the report details the responsibilities of marketing managers, such as developing marketing strategies and fixing product prices. It concludes by illustrating how marketing roles and responsibilities relate to the wider organizational context, emphasizing the interlinkages between the marketing department and other departments like production and finance. The report underscores the importance of marketing in achieving organizational goals and objectives and references various marketing theories and frameworks.

MARKETING ESSENTIALS

Table Of Content
 Introduction
 Roles and responsibilities of the marketing function
 How marketing roles and responsibilities relate to wider organizational context
 Analyze the roles and responsibilities of marketing in the context of marketing environment
 Conclusion
 References

Introduction
Marketing is defined as the function of an organization which handles all activities related to
the promotion of a product or service. This department is connected with all other departments
of the company in order to work for attaining organizational goals and objectives. The main
task which is very important in marketing is market research. These are to be conducted in
effective manner so that needs and demands of consumers is analyzed effectively. The
following report is based upon an American fast food company naming McDonald's
corporation.

TASK 1

Nature of marketing
The nature of marketing consists of different factors that can defined marketing. The term “marketing” is
defined as human activity under which the needs of customers are satisfied by the human efforts.
Business exists because they have to satisfy the needs and demands of customers and this helps in
producing services as well as products. In context of technological arena, marketing is defined as an art of
choosing the correct market and increasing the satisfaction level of customers. In context of Mc Donald's,
it is concluded that this company is focusing on grabbing attention of potential customers and doing
effective marketing in order to attract customers.

How the external environment influences (PESTLE) and
impacts upon marketing activity in the context of Mc
Donalds
The PESTEL of McDonalds is mentioned below and it's effect on the marketing activity is mentioned below -
Political factors:These factors includes all polices .,rules and regulations implemented by government any country. The
factors are used to determined the level at which political factors influences industries profitability level. In context
of McDonald, all the regulations given by government are followed by the company while doing business in different
countries.
Technological factors: these are the factors which helps in taken outsourcing decision of the company. New
technologies are used in marketing the products offered by McDonald's.

Cont...
Social factors:These factors includes demographical factors. Company use to monitor
social factors to identify customers preferences their demands,their perception
regarding organisation. Atmosphere of the target market segment of the company.
McDonalds is having effective marketing strategies to attract their consumers because
their customers belongs from different age factors. This company ensures that the needs
and demands of customers are analysed before introducing any new food dish.
Environmental factors: These factors includes climate and natural resources of the
country. Organisations must be use those materials which are not harmful to
environment. The marketing strategy is made in a way that environment is not harmed.

Cont...
Economical factors: These are those factors which impact on performance level of any organisation.
Economic factors include industry life cycle,inflation rate,interest rate,economic growth rate. exchange
rate etc. Economical condition in UK adversely effect on profitability rate of McDonalds, due to
rescission in 2008,and at present inflation rate is also increase from1.5 to 3% the interest rate is high
thus company is unable to expend their market and their profitability rate is also goes slow down.
Legal factors: These factors include laws,and ethical rules and regulation regarding country. McDonalds
work according to the laws of the country and pays taxes and contributes in corporate social
responsibility programs.

Overview of marketing processes that
include analysis, strategic planning
Feedbacks are taken from customers who visit McDonalds. This provides an idea
for the company to make changes in marketing strategies. The feedbacks are
evaluated and analysed effectively for making new strategies and plans about
marketing that lead to company's success.

Strategic planning
Strategic planning of McDonalds includes the reason for the success of this company. The reason for
existence of McDonalds is it's customers. The customers are included in strategic planning of the
company. The main motive of this company is to provide customers good quality food.

The different roles of marketing within both a B2C and
B2B in the context of Mcdonalds
Marketing is one of the most important function within the company. This is useful for
identification of product or service's success within marketplace. It is an essential function
of the company that deals with managing the promotions and advertising of any product
within market. The role of marketing function also includes making the products and
services of the company competitive within market.

Roles of marketing
Defining and managing the brand – McDonalds is a reputed brand of US and it offers it's products and
services in international markets too. The major role of marketing function in McDonalds is defining and
managing the brand. This company focuses on how to promote it's products and services within marketplace.
Conducting campaign management for marketing initiatives – The marketing function of McDonalds is
important as it helps in organizing various marketing campaigns and programs for attracting lot of customers
towards products offered by the company. McDonalds is an organizational that believes that marketing is the
best way to reach potential customers.