Analysis of Marketing Functions, Roles and Responsibilities Report

This report delves into the multifaceted world of marketing, examining its core functions, roles, and responsibilities within an organizational context. It begins by defining marketing as a socio-economic process focused on buying and selling goods and services, emphasizing its role in meeting societal needs and building customer relationships. The report outlines the key marketing functions, including market analysis, strategic planning, and the identification of market opportunities. It explores the marketing process, detailing the steps involved in identifying customer needs, segmenting the market, and developing effective marketing plans. Furthermore, the report highlights the operations of a marketing department, encompassing market planning, advertising and promotion, and distribution channel management. The report also investigates the interrelationship of marketing with other departments such as finance, human resources, production, and research. Overall, the report provides a comprehensive overview of marketing principles and practices, offering valuable insights for businesses aiming to enhance their marketing strategies.

MARKETING ESSENTIALS

TABLE OF CONTENT
• Introduction
• Roles and responsibility of marketing functions
• Roles and responsibility relegated to organization context
• References

INTRODUCTION
• Marketing is the socio-economic process of the company associated with
buying and selling of goods and service in a well define manner. It include
advertising, selling as well as distributing of products to the people
(Poleschuk, 2019). The prime objective of marketing is to meet the needs of
society. Hence marketing help in maintaining the relation with customer to
achieve desire goals and objectives of firm in efficiency manner

ROLES AND RESPONSIBILITY OF MARKETING
FUNCTIONS
• Concept of marketing: Marketing function is the role which help the
company to identify and source potential for product in the marketplace to
operate and capture large market share in limited time frame.

CURRENT AND FUTURE TRENDS OF
MARKETING
• In this competitive world marketing trends have emerged as the essential
elements for the promotion of product and service effectively. The current
trends of marketing involves social media promotion and internet marketing
as the promotional tool. Organisation like Primark should use these platform
for promotion which help in capturing large market share in lesser time.

MARKETING PROCESS
• It include different activities which help firm to achieve the desire goals and
objectives in a well define manner. For Primark marketing process consist of
4 major steps which are stated as follows:
• First Step: This is consider as the initial stage where Primark identify
all the opportunities present outside organisation. This include changing need
of individual, preferences and basic requirement for customers.

CONTD..
• Second Step: After examine every aspect of market, the management of Primark
target those individual who tend to provide larger market share for the company.
Along with this, company needs to segregate the customers of the basis of age and
gender which provide clear insight for betterment and growth.
• Third Step: After differentiate customer base entity need to create effective
marketing plan which help the company to explore the market by using prominent
tool for advertisement of product and services to respective customer

OPERATIONS OF MARKETING
DEPARTMENT:
• Market planning: In this marketing function the marketing
manager develop blueprint for a motive to achieve the desire
aims and objectives of the company. Primark marketing
department have to create an effective strategies to compete
in the market by devising proper planning.
• Advertisement and promotion: This is consider as the
essentials operation of marketing department as it help
entity to explore marketplace and by advertisement

CONTD..
• Distribution channel: Under this function of marketing, transportation as
well as distribution channels are managed and control by the marketing
department for maintaining demand and supply.

ROLES AND RESPONSIBILITY RELEGATED TO
ORGANIZATION CONTEXT
• Marketing and finance- It is an important for every organisation to
interrelate marketing with finance because marketing is majorly focus on
managing and developing the sales of an organisation, whereas, the another
one involves and manages the financial condition in a business.
Marketing and human resource- In a relative sense, marketing is all about
communicating and branding to the target people whereas human resource
involves branding and communicating to the prospective employees.

CONTD..
• Marketing and production: Production is a department which handle
manufacturing unit as per the requirement of market. It is a responsibility of
marketing team to identify the needs and wants of the consumer accordingly.
• Marketing and research: Research department plays an vital role in
expanding the business with the help of proper information which is
collected to maintain the quality and provide better quality product and
services to users.

REFERENCES
• Andersen, P., Weisstein, F.L. and Song, L., 2019. Consumer response to
marketing channels: A demand-based approach. Journal of Marketing
Channels, pp.1-17.
• Fairley, J., 2019. Turnaround Strategies in Destination Marketing
Organizations. In Tourist Destination Management(pp. 227-239). Springer,
Cham.