Marketing Essentials: Roles, Responsibilities, Interrelationship

This report provides a detailed overview of marketing essentials, focusing on the roles and responsibilities within the marketing function. It explores key concepts such as the marketing concept, production concept, product concept, selling concept, and societal concept. The report highlights the importance of marketing in meeting customer needs, ensuring organizational growth, and facing competition. Furthermore, it examines the interrelationship between marketing and other departments, specifically the Research and Development (R&D) and Finance departments, illustrating how these departments collaborate to achieve the overall objectives of the organization. The report uses Morrisons plc as a case study to demonstrate these concepts, providing a practical understanding of marketing strategies and their impact on business operations. The report concludes with a list of references that support the information provided.

MARKETING ESSENTIALS

 Introduction
 Roles and responsibilities of marketing function
 Interrelationship between marketing and other department of organization
 References
TABLE OF CONTENT

Marketing is an activity which every business
undertakes to promote their products and spread
awareness in public. Marketing includes many
activities like buying and selling of goods,
advertising, delivery of products or services and
distribution. Companies hire professional for
conduction marketing duties as it's a disciplinary
action and needs proper expertise to perform.
INTRODUCTION

Marketing process to attract and develop interest of customers in products or services of organisation. It's
a proper process which is made of different actions which are Researching, Promoting, Selling and
Distributing. All these tasks are performed by marketing professionals engaged in marketing department
of company which are very essential for organisations
ROLES AND RESPONSIBILITIES OF MARKETING FUNCTION

Marketing concept is a philosophy that says, entities should analyse and evaluate the needs of their
customers and then make plans, products and services to satisfy those desires. Marketing concept includes
five elements which helps marketing and making this strategy success for company. These concepts are as
follows:
 Production concept
 Product concept
 Selling concept
 Marketing concept
 Societal concept
CONTINUE….

Different Roles and Responsibilities of marketing function:
 Roles
 Meet customers needs- First role of marketing department is to meet the needs to wants of consumers
associated with organisation and attract more buyers towards it.
 Ensures the growth, survival and expansion of organisation- Another very important role marketing
function has is to manage the customers and retaining them for survival of business.
 Face competition- As market is changing and more and better goods or services are coming in
marketplace.
CONTINUE….

 Responsibilities
 Conduct research- Marketing department responsibility is to perform research activities on behalf of
Morrisons plc.
 Being creative and innovative- Marketing professional of Morrisons plc needs to be on their toes all
the time to create something innovative.
 Communicate with other departments- Another responsibility of marketing unit is be communicative,
they have to be in touch with other functional units which are present in Morrisons plc.
CONTINUE…

Morrisons plc is a huge organisation serving to millions of people everyday from its different stores
located in several locations. It is the fourth largest supermarket chain of UK and operating on huge level.
This shows that it has various functional units performing their assigned tasks in order to achieve the
predetermined objective and aims of Morrisons plc.
INTERRELATIONSHIP BETWEEN MARKETING AND OTHER
DEPARTMENT OF ORGANIZATION

 Marketing and Research and Development (R&D) Department : R&D department is the engine of
every business entity which develop new ideas, innovate new products or services and perform
research action for finding new effective ways of doing business.
 Marketing and Finance Department : Money is one resource which is required by all departments
for performing their activities, this resource comes in basic requirements of every function which takes
place in company.
CONTINUE…

 Campbell, R., Martin, C. and Fabos, B., 2018. Media essentials: A brief introduction. Bedford/St.
Martin's.
 Eng, P., 2017. Erste Schritte im Online-Marketing. Suchmaschinen-Content-Soziale Medien,
Wiesbaden.
 Faßmann, M. and Moss, C., 2016. Instagram als Marketing-Kanal. In Instagram als Marketing-
Kanal (pp. 13-21). Springer VS, Wiesbaden.
REFERENCES

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