Marketing Report: Roles and Responsibilities of Cosmos in Tourism

This report delves into the essential aspects of marketing, specifically within the context of the UK tourism industry. It begins by outlining the core roles and responsibilities of marketing functions, including customer needs identification, competition monitoring, innovation, and branding. The report then examines how these marketing functions are applied within a wider organizational context, using Cosmos as a case study. It explores the critical relationship between marketing and research & development, highlighting how these departments collaborate to enhance products and services, meet customer demands, and maintain a competitive edge. The report emphasizes the importance of marketing in re-launching and promoting modified products to capture a significant market share. The conclusion summarizes the key findings, reinforcing the importance of marketing activities in promoting products and services and the significance of understanding and fulfilling customer needs. The report is designed to provide insights into how marketing strategies are implemented within a specific industry and the impact of these strategies on business success.

MARKETING ESSENTIALS FOR TRAVEL AND
TOUIRISM

INTRODUCTION
◦ Marketing is an activity that company uses to promote there products and services to the potential
customers with help of advertisement.
◦ For managing a business marketing plays a key role as it also includes research and development to raise
the product in market. Present study is based on travel and tourism in UK.

TABLE OF CONTENTS
◦ INTRODUCTION
◦ P1 Roles and responsibilities of marketing functions
◦ P2 Roles and responsibilities of marketing in wider organisational context of Cosmos
◦ CONCLUSION
◦ REFERENCES

P1 Roles and responsibilities of marketing functions
◦ • Monitor competition
◦ • Identify customers needs
◦ • Innovation
◦ • Branding

P2 Roles and responsibilities of marketing in wider
organisational context of Cosmos
◦ Marketing with Research and development:- Marketing plays a significant role in developing a product
as it identifies the need of customers and according research and development department improve that
product and services so that it can get fit to the customers needs. Both the departments work together to
increase the productivity of Cosmos by giving tough competition to there rivalries. When the product and
services are modified it is responsibility of marketing to re-launch the product in market and make it
more attractive in eyes of the customers. This helps the Cosmos to have a huge market share and make
there services so attractive that all the individuals can easily identify there offerings within the market.

CONCLUSION
◦ From the above report it can be concluded that marketing is an activity which is used by company to
promote heir products.
◦ Report also concludes that roles and responsibilities of marketing function includes Identify customers
needs, Monitor competition, Innovation and many more.
◦ Further this report consist of Roles and responsibilities of marketing in wider organisational context of
Cosmos.

REFERENCES
◦ Hughes, C., Robert, L., Frady, K. and Arroyos, A., 2019. Prelims', Managing Technology and Middle-
and Low-skilled Employees (The Changing Context of Managing People
◦ Taylor, T., Doherty, A. and McGraw, P., 2015. Managing people in sport organizations: A strategic
human resource management perspective. Routledge. ). pective. Routledge.