Marketing Functions and Responsibilities at Tesco: A Detailed Report

This report provides an overview of Tesco's marketing functions and responsibilities. It begins by outlining the core components of marketing, including market information gathering, marketing planning, product design and development, physical distribution, packaging, labeling, branding, customer support, and pricing strategies. The report then explores the roles and responsibilities of the marketing department in relation to other departments within the organization, such as Research and Development, Human Resources, Finance, and Operations/Production. The conclusion emphasizes the crucial role of marketing in business development and maintaining a strong market presence. The report references various marketing texts and online resources to support its analysis.

MARKETING ESSENTIALS :
TESCO

TABLE OF CONTENT
 INTRODUCTION
 ROLES AND RESPONSIBILITY OF MARKETING FUNCTION
 ROLES AND RESPONSIBILITY OF THE MARKETING RELATE TO THE
WIDER ORGANIZATIONAL CONTEXT
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is the activity set of creating, promoting and delivering the goods and
services to the customers, clients and partners. The aim of marketing is to achieve
customer interest and satisfaction by connect with other function of business.

ROLES AND RESPONSIBILITY OF
MARKETING FUNCTION
1. Market information
2. Marketing planning:
3. Product designing and development
4. Physical distribution
5. Packaging, labelling and branding
6. Customer support
7. Pricing of product
8. Standardization and grading

CONTINUE..
 Market information: Market information is an important function of the marketing.
The role of this marketing function is to identify the needs, wants and demands of the
customers.
 Marketing planning: The aim of marketing planning is to achieve Tesco's marketing
objectives. The roles and responsibility of this marketing function is to make
marketing plan for increasing production and sales, promotion, market presences or
increase the market share.
 Product designing and development: It is the main and important function of
marketing. Product design and development help in making the product attractive in
target market.

CONTINUE..
 Physical distribution: It is involved the transporting and storage of the goods and product. Role of
transport the goods at location and role of storing function is the warehousing products until for
sale of product.
 Packaging, labelling and branding: That function involves the packaging, labelling and branding
of product. Role of packaging handling, lifting and delivering the product to customer..
 Customer support: It is very important function of marketing in Tesco. It involves pre sales and
after sales services and handling the customer complaints and adjustment.

CONTINUE..
 Pricing of product: It is the main function of marketing is fix
prices of a product. Product affect to cost, policy of government..
 Standardization and grading: Standardization includes the
producing of goods with sure about quantity and quality of
product.

Roles and responsibility of the marketing
relate to the wider organizational context.
 The success of organization its depends on marketing team. The roles and
responsibilities of marketing in other function department are as follows:
1. Marketing & Research and Development department
2. Marketing & human resource department
3. Marketing & finance department
4. Marketing & operation/production department

CONCLUSION
 From the above presentation it had been concluded that marketing played an
important role in the organization for developing the business and marketing
goodwill in the market. This presentation has covered by functions of marketing
played important roles in organisation for pre-planning of product and make better
image in market.

REFERENCES
 Armstronga and et.al., 2015. Marketing: an introduction.
 Hair Jr and et.al., 2015. Essentials of business research methods. Routledge.
 McDONALD, M.A.L.C.O.L.M., 2016. Strategic marketing planning: theory and practice. In The
marketing book (pp. 108-142). Routledge.
 Pike, S., 2015. Destination marketing: essentials. Routledge.
 West, D.C., Ford, J. and Ibrahim, E., 2015. Strategic marketing: creating competitive advantage.
Oxford University Press, USA.
 ONLINE
 Function of marketing. 2017. [online]. Available through:<https://www.toppr.com/guides/business-
studies/marketing/functions-of-marketing/>

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