Marketing Fundamentals: Process and Stages in the Retail Industry

This report examines the marketing process and its various stages, with a specific focus on the retail industry. It begins with an introduction to marketing, emphasizing its role in defining target segments, promoting products, and analyzing market factors. The report then delves into the core stages of marketing, including mission definition, situational analysis (using SWOT, 5 Cs, and PESTLE models), marketing plan development (segmentation, targeting, and positioning), the marketing mix (product, price, place, and promotion), and finally, implementation and control. The analysis includes examples from the retail giant Sainsbury, illustrating the practical application of these concepts. The report concludes by emphasizing the importance of a detailed and monitored marketing process for achieving organizational goals, supported by relevant references.