Marketing Essentials: Roles, Responsibilities, and Interrelations

This report provides a comprehensive analysis of marketing roles and responsibilities within organizations, focusing on Mc. Donald's and Burger King. It examines the key roles and responsibilities of the marketing function, highlighting the importance of understanding customer needs, brand values, and innovation. The report also explores the interrelationship between marketing and other functional units such as procurement, production, sales, and finance. A comparative analysis of Mc. Donald's and Burger King reveals differences in their marketing approaches, including campaign management, promotional materials, and internal communication. The marketing mix elements, such as product, price, place, and promotion, are discussed in the context of achieving business objectives. The report emphasizes the significance of strategic marketing plans, budget management, and continuous improvement to maximize profit and customer satisfaction.

Marketing
ESSENTIALS

Table of Contents
INTRODUCTION ..........................................................................................................................1
Task 1...............................................................................................................................................1
1...................................................................................................................................................1
2...................................................................................................................................................2
1.3................................................................................................................................................3
1.4................................................................................................................................................4
1.5................................................................................................................................................5
ASSIGNMENT 2 TASK 1...........................................................................................................6
1.1 ...............................................................................................................................................6
1.3................................................................................................................................................7
Task2................................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is one of the misunderstood manner in management . It is commonly used as
similar mean for the programmes related to purchasing, but it goes far beyond selling the product
in market. Most of the people are experts in shopping, purchasing done for the various products.
It shows or exposed to the public by advertisement and for trial use. It is the simplest way to
form a new position and to enter excellently in the world of marketing (Babin and Zikmund,
2015). It is to identify, understand and learn the basic needs of the marketing management
concept with the scenarios of business. Mc. Donald is the largest company who spread all over
the world. It maintain the reputation by providing different services and increase the quality and
quantity of the products and services.
Task 1
1.
The key of the roles and responsibility of the organisation in the area of marketing at the
level of the organisation. Marketing is the vital business and it functions which is essential and it
is nearly to the industry where the organisation operates as for the profit and both non profit
organisation.
 For the benefit for the organisation where the marketing is possible for to do different
task in various way such as revenue of the organisation which they consider gain. For
the non- profit organisation, marketing is the place where responsible .
 For the not-for-profit organization, marketing is responsible for attracting customers
needed to support the not-for-profit’s mission, such as raising donations or supporting a
cause. For both types of organizations, it is unlikely they can survive without a strong
marketing effort.
 Marketing is the area of business where the most of the people interact and attract
frequently with the public in the organisation which is defined by their interaction with
the competitors of the market. Such as example, people believe the dynamic of the
company and creative based on the message by the advertising.
The benefits of Mc. Donald in the broader level offers significant and it is beneficial for the
society are as follows:
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 To establish new products and satisfy their needs, including the quality of the society
life .
 To generate a competitive environment that supports lower price of the product.
 To develop the distribution of the product and system which offer the products and
services in to large number of customer and regions.
2.
Mc. Donald's plays the roles and responsibilities of the marketing which relates for the
benefits of the organisations which spread entire world and they follow the responsibilities and
have success in business: Listening to Customer' needs – It is essential to get near to the clients and listen in the
order to search out the needs and requirements of the customer. Its work to plan the
important means by getting the review and feedback from the clients or customer. Company Internal Channels – It surveys the information of the sales team and customer. Channels external Channels – It finds and generate action in the networking areas which
convert the better understanding regarding the needs of customers. Trends tracking and monitoring – It essential to know the position of the company . They
have competitive nature according to the market trends. Its to learn and to identify the
mistakes and follow the right techniques to expand business with the customer needs. Work and transmit brand values – It is the presentation of the products and services and
the company shares. It is responsible for generating the images through messages,
advertisement and newspaper. Coordinate efforts with partners – there are various departments and sectors such as
publishers, designers,journalists etc. . It is to control the department itself. Innovate – It's the customer needs to be surprised on daily basis with the higher offer and
they increases the demand . The marketing department should work by giving promotion
and conduct the program and improvements with the attractive messages. Communication – It is the chain which issue the goal with fulfil the mission and
maximise the profit. It ensure the activities are aligned with objectives of the company
and they work and doing progress on the work.
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 Sales process – It is the responsibility the organisation play the on marketing department
to get the view of the users and the feelings of the customer. It is the way to increase the
knowledge regarding customer in every department it may consider direct or indirect
contact. Marketing budget – In the department of marketing there is ability to plan according to
the budget for the activities such as how to expose the product and launch and
improvement in products and services. Calculate the ROI – The action is measured in the order to check which it meet the
objectives and there is comparison with other company such as Burger King. It invest the
telemarketing. Strategic marketing plans – It is the most effective which is planned for the long term the
activities such as strength of the company. The competition and the goal of the market.
The strategic plans were aligned in the organisation or in the department.
 Reality – It is the works or functions on the marketing department which really dedicate
to time as the time management consider which attract the customer and profitable for the
cited firm.
1.3
There are the various roles and responsibilities of the Mc. Donald's and the Burger King
varies :
In Mc. Donald's they follows the roles and responsibilities which they consider most
priority to these roles: Conducting campaign management – it identifies the products and services and focus on
the sales and produces the raw materials. Producing marketing and promotional materials - It create the materials and define and
promote the services and the upgrading the systems and techniques are evolved. Creating content and service the website – It is the place where the people get informed
by the usual of products and the responsible for the increment of the business of the
organisation.
 Monitoring and managing the media – It contribute to manage and maintain the media
and their accounts and to explore the ideas through online or suffering the website and
the ideas are posted to all over the organisation.
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In Burger King the roles and responsibilities which they essentially follow the instructions as
structured:
Generate Internal Communication – To understand the company values, target and their
priorities. It is important for the employees to communicate through mail, online, letter etc..
Serving – The organisation reproduce among the media, the member of the marketing
department acts as guide and to respond as a person to organisation.
Marketing Research – It is to determine the the goals in the market and get the opportunities
which help to understand the how to get the products and services.
Overlook vendors and agencies – It is responsibility for the selection and recruitment of the
employers of the organisation. It generate the productivity and include the agencies, vendors and
specialists.
1.4
There are the various significance of the relationship between marketing and other
functional units on the cited firm such as follows: Procurement production – It begins the relationship where the production function
transfer the manufacturing materials. It is the often the most difficult issue faced while
making transition and expenses into final cost of the organisation. The most important
problem is to lead the production according to time and it doesn't run. The indirect cost
such as shortage consequently sometimes it is hidden in the production of the material. Procurement and sales – It is to recognise the direct relationship between sales profit and
their function. It is based on sales whatever the production of the organisation products,
states, regions. It include the changes in the organisation expectation to increase sales.
 Procurement and finance – it is highlighted by the fact of poor planning of the working
capital and cash flow position. It is just to inform the finance ans changes in the schedule.
It is the economic factors which brings out in good position.
1.5
The key elements of the marketing function and how they interrelate
with other functional units of the Mc. Donald's where as the basic elements of the marketing
plan such as follows:
Products – It is tangible or intangible products (Baines, Fill and Page, 2013). It is a place where
the seller sells to the customer in exchange of money.
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Price – It is the process where the buyer pays for the product and is indirectly related to the
presence of product in market.
Place – It refers to the location where the products present and it is easy to buy and sell for the
market.
Promotion – It refers to the various ideas and includes various techniques and promote the
products through media, television, advertisement, poster etc.
Whether Mc. Donald's treat their customer like guest as the most important and in these the
scenario to make more and more customer (Baker and Saren, 2016).
Commodity – In the organisation there new technologies to be updated through the advertisement
and various techniques
Cost – It includes the cost of manufacturing, cost of purchasing and cost of selling.
Channels – it is the channels where to help the products were reached up to the market as
targeted.
Communication -It replaces the information and its support out for the promotion.
The various functions of the business with the other function to achieve the success with the
marketing plan such as Mc. Donald's should work to get more achievement and spread more: Corporate Marketing – It operates by the function world marketing to set and enforce the
brand and class by advertising, event management, planning for the seminars. Strategic Management – they set the strategies for growth landscape, performs due to
diligence for merger and acquisition of goal, develop and manages the activities to help
in technical, business. Product Management – They has to function of the product for long term strategy and it
built in the market and define the position of the product according to its quality. Product Marketing – It builds and launch the products and service which demonstrate
the positioning from the supervisor.
 Field Marketing – It regulates and focus on the creating and testing the opportunities
through the production in the field.
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ASSIGNMENT 2 TASK 1
1.1
Marketing mix is the instrument used by the business and the marketers where the buyers
and purchasers vary. The ways in which marketing planning process to achieve the business
objectives of Mc. Donald's and Burger King consider are as follows: Product – Mc. Donald's does the product implement according to the customer taste and
their expectations. Whereas the Burger King has its own taste they present their
specification and they make their speciality the customer taste. Place – The product of Mc. Donald's is available as like as stores where the customer get
nearby the location such as every circles they open for the customer comfort. Whereas
Burger King does their opening at the popular place where the most of the people visit
such as shopping centre and malls. Price – Mc. Donald's represent the value for money its cost of their product is easily
bearable and it is important to be cheapest for the customer and the customer were happy
by their products. whereas the Burger King represent their cost little costly for their
speciality and they don't consider the customer comfortableness in case of money it
represent the taste . Promotion – Mc. Donald's promote their products by advertisement, sales, promotion,
selling, relationship of customer and their specification whereas the Burger King promote
by the pamphlets, attractive charts, building relation. People – Mc. Donald's are reliant on the people who run the sales staff to the managing
Director. Whereas Burger King is essential they offers products and services the people
as business part. Processes – Mc. Donald's provide the self service as according to their facility they can
take their meal and they present themselves very well. Whereas Burger King represents
services by the serviceman for which the customer is paying for.
 Physical evidence – Mc. Donald's represents the elements the customer is paying is
tangible. Whereas Burger King represents the material as the physical product.
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1.3
Tactics is natural thing which is done practical way. By sending message, tweet, posting,
page title etc..Mc. Donald's should perform on the tactics of the market are as
1. Run TV ads, Facebook, online banner, add website URL , lead industry based on tweets,
mail.
2. Provide Vouchers
3. Competition as to invite friends and post picture on Facebook.
4. Attractive Deals
5. Increase Free delivery.
6. Gift Wrapping as the birthday celebrations program is to be held.
Task2
Marketing Goals and objectives – It consider the mission of the business and ideas for
the goal.
Sales Objectives – It identify the problems and generate the strategies for the awareness of
product and over look with the performance beyond your limit. It also refine the necessary to
recognise the problems in future (Campbell and Martin, 2012). To set the benchmarks for the
sales and objectives by evaluate the success over the marketing strategies.
Profit Objectives – It includes the tax profit and operate the budget cost figures and plan for
business. In the areas of the marketing plans future programmes which refer the cost which pay
for the service.
Pricing Objectives – It focus on the weakness of the competitors by providing the quality and the
pricing in competitive area (Braslow, 2015). To evaluate the price and their reaction how the
marginal activity of quality and service provided on regular basis.
Product Objectives – It focus on the needs, wants, perceptions of the customer and the people.
The factors to be determined on the customer preference like price, convenience, burger taste. Its
goal to achieve the satisfaction of the customer with flexibility.
Market Analysis
To analyse the organisation is developing or not. If it declines it to improve the problems which
is created. If it is at mature stage then to create a new product and serve it in a better way. For the
success the strategy to be constructed ahead the competition (Ahuja, Jain and Medury, 2013). To
recognise by getting over threats. It focus on the Local sense and markets according the trends
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and reached to market and success according to the customer trends. To own the business and the
position to get back effected on the experience of business competitors.
Environmental analysis
Suppliers – it describes the location and the frequency of the products.
Social – It supports the customer which can be identified by groups or public.
Competition – It to identify and share the strength and weakness.
Consumer Analysis
To identify the market segmentation and potential of sales and to fulfil the customer
expectations. It to attract different strategies and approaches. They applies the SWOT analysis .
CONCLUSION
From the above report the marketing estimation with the market segmentation . To
develop the market and the people to aware about the marketing plan process in which tactics are
applied for the success in business and the factors for the convenience for the customer. For
more development the new policies should apply such as different management . There different
strategies to be follow with different factors of market.
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