Marketing Roles, Mix, and Planning for Coconut Bliss Report

This report provides a comprehensive analysis of the marketing strategies employed by Coconut Bliss. It begins by exploring the various roles and responsibilities within marketing functions, emphasizing the importance of market research, planning, and product development. The report then delves into the marketing mix, examining the impact of product, price, place, promotion, people, and physical evidence on achieving business objectives. Furthermore, it outlines a basic marketing plan, including current market analysis, competitive analysis, and segmentation strategies. The report highlights strengths and weaknesses, along with demographic, psychographic, behavioral, and geographic factors. Overall, the report offers insights into effective marketing practices and their application in a real-world business context. The report is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

Table of Contents
Type chapter title (level 1) 1
Type chapter title (level 2) 2
Type chapter title (level 3) 3
Type chapter title (level 1) 4
Type chapter title (level 2) 5
Type chapter title (level 3) 6

INTRODUCTION
The marketing essential is very important in order to perform the business
activities in the effective and efficient manner. With the help of the activities of the marketing
the firm can perform its business activities in the smooth manner. This kind of activities is very
helpful in order to maintain the brand image of the firm. The marketing and selling are two
differed term but in this marketing, is very crucial process in order to maintain the momentum of
customers. With the help of this kind of activities the firm is able to grow their activities in the
large manner. The present report is focusing on the various kind of activities such are as coconut
bliss, Being the marketing manager it essential is crucial concept which is helpful in order to
frame effective strategies and policies so that all activities can be conducted effectively. It is
essential to frame the effective marketing plan and strategy so that proper conclusion can be
made. With the help of this kind of the activities the company need to expand the business
activities in the effective manner. This kind of activities are very helpful in relation to stiff
competition in market. The main object of this firm is to have smooth functioning so that they
can achieve the market share. By delivering good services the enterprise is able to provide better
services.
LO 1
P1 Description on the various roles and responsibilities of marketing functions.
Coconut bliss is the world largest company in relation to maintain the whole working so
that they can able to perform the various kind od services to have better and effective services.
Being the manager, it is essential to expand the activities of business so that brand image of firm
can be maintained. In order to recruit the new officers, the company need to take various
effective steps. With the help of this marketing plan need to be considered effectively. The
marketing function of the organization plays the effective roles in the following manner are as-
Collecting and analyzing marketing information- This kind of the activities is need to be
performed so that marker research can be undertaken so that target customer can be identified.
The all information is need to be collected so that firm can achieve the profitability and
productivity of business enterprise. This kind of activities are very helpful in relation to make the
decision so that effective decision can be taken product, price, quality and the size. The market
research is need to be conducted so that demand of the product can be enhanced. In order to
make the improvements the various kind of the advertisement can attract the large number of
customers.
Marketing planning, product designing and development- the marketing planning is very
essential in order to make the activities of the firm in effective manner. In relation to achieve the
target it is required to change the product and services. The various kind of the promotional
strategies is need to be taken so that market share can be increased. The product designing need
to be developed so that large number of customers can be attracted. To have increment in the
market share the customers is need to deliver the good services. This function of marketing plays
the effective role in order to attend the objectives.

Standardized and grading- the standardization and grading is the effective steps in relation to
achieve the objectivity. The size, weight, color, raw material need to be change effectively. This
kind of the activities is very helpful in order to maintain firm profitability and productivity. This
function plays effective role in order to have increment in the business activities.
Pricing and selling- with the help of the effective pricing policies the various kind of the
strategies is need to be taken so that firm is able to develop the various kind of the activities. The
quality of the product is need to be considered. Selling and pricing are interdependent on each
other.
Packaging, labeling and branding- with the help of the effective handling of all the work it is
very essential in order to manage the whole working of the business enterprise. With the help of
the effective packaging, labelling and brand can develop the overall function of the business
environment.
P2 define the various roles and responsibilities in order to have organizational wider context.
The various effective role and responsibilities is need to be considered effectively so that
all function can run the business activities in the effective manner. It will be helpful to the
coconut bliss in order to achieve the business objectives in the effective manner. In this relation
the various kind of activities is need to be considered. With the help of this the various kind of
the marketing strategies is need to be develop so that they can manage overall performance of
work. In addition to this the various kind of the effective strategies is need to be developed. With
the help of this kind of the activities the all work need to perform in the effective manner. With
the help of this kind of the activities the positive result can be achieved. This kind of activities is
very effective in relation to enhance the operation of the business enterprise.
TASK 2
P3 Description on the various ways of marketing mix in relation to achieve the business
objectives.
In order to achieve the organizational objectives, the proper managerial activities are
need to be considered. In order to make the all function in the smooth manner the various kind of
the marketing mix activities is need to be considered are as-
Product- the product plays the very effective role in relation to have various kind of the
modification so that customer can get attracted towards it. The preferences of the consumer can
be change in day to day manner. In order to meet the organization activities, the various kind of
the effective steps is need to be taken. In order to meet the effective strategies, the firm can able
to introduce the new products and replace with the existing products. This kind of the activities
are very helpful in relation to have changes in the product so that customer momentum in the
market.
Price- with the help of this kind of the activities the effective marketing strategies is need to be
framed so that high quality of the product is need to be maintained. This are the effective steps in
relation to achieve the higher amount of profitability and productivity. This is the effective
strategies which is need to be developed. The affordable prices is need to be developed so that
the good price with the effective strategies always attract the various number of the customers so

that larger number of the product can be achieved. if the business charge high price, it will
generate negative impact on the company operations as customers feel that products are too
costly. Thus, chosen enterprise have to demonstrate their brand through making right pricing
strategy for products. The process and all other activities is need to be considered so that
organization is able to maintain the firm profitability and productivity.
Place- Place is the effective in manner to establish the firm objectives. The place is to be taken in
relation to have the physical consideration. With the help of the emphasizes the various kind of
ranges process is need to be taken. The place is need to be decided effectively so that the better
strategies is need to be made. This kind of activities is very essential in relation to attract the
large number of the customers.
Promotion- with the help of this kind of the activities the various kind of the promotional
strategies is need to be maintain so that firm need to draw effective strategies. they are various
kind of the promotional technique is need to be taken so that various approaches are need to be
taken so that firm can able to perform its activities in the effective manner. With the help of
better promotional facilities, the firm can make the good advertisement so that they can enhance
the larger amount of the profitability and the productivity. The various kind of the promotional
strategies is need to be taken such are as sales, magazines and various kind of the other things.
People- The people of the organization plays the effective role in relation to achieve the higher
amount of the productivity. The organization coconuts bliss is impressive so that the proper
strategies and polices need to be framed. In this manner the various effective strategies is need to
be taken so that people to the firm can perform their role in the coordinated manner. In addition
to this it can be true to said that business need to take those step with the help of which firm need
to develop the profitability and productivity. This kind of the activities are essential so that
proper services can be demonstrated.
Physical evidence- the physical evidence plays the crucial role in relation to maintain the firm’s
profitability and productivity. The various kind of the activities such are as online things, video
and the various other things.
LO 3
P4 Description on the basic marketing plan on the performance of the business objectives.
The term marketing plan is essential in order to make the various kind of the effective
strategies so that firm is able to perform the business functions effectively. This kind of the
activities are very helpful in relation to achieve the higher productivity and profitability. It also
helpful in relation demonstrate the marketing activities within the given framework. The
following activities is need to be considered in the following manner are as-
Current market analysis- in relation to this kind of the activities the market size of the firm is
need to be considered. With the help of this kind of the various develop various kind of the
business activities. In order to make the innovation in the product it is essential to frame the
effective strategies so that firm can achieve the higher profitability. Thus the demonstrate and

effective services need to be drawn so that with the help of which brand image of they firm can
be maintained.
Competition- the major competition is plays the effective role in relation to manage the overall
working of the business enterprise. This kind of factor play the effective role in order to enhance
the profitability of the business enterprise. In the present market there are lot of competition
which is need to be faced by the firm and they need to adopt various challenges so that there can
be growth in the firm can be achieved. In order to make this process effective it is very essential
to frame the various kind of the activities such are as-
Strength- The various kind of the things is need to be defined in the following manner are as-
 The high reputation in the firm need to maintained.
 The company is very much experienced.
 The market is capturing the market share.
 The friendly environment is need to be considered.
Weakness- the various kind of the things is need to be considered are as-
 Low advertisement is need to be made so that business enterprise can be achieved.
 Lack of the corporate directions.
 The taste and health issues are need to be considered.
In this manner the proper segmentation is need to be considered are as-
Marketing plan for segmentation- in order to make the effective and better strategies the firm
need to considered the better and proper STP process. The segmentation is based on the various
kind of the factors such are as demographic, psycho, behavioral and geographic. The business
need to frame the effective strategies so that firm can achieve the higher success. In order to make
segmentation criteria on the basis of psycho graphic cited firm demonstrate their plan for all types of
people such as middle, lower and uppers.
Market plan for target- There are various kind of the business activities in order to have various
approaches so that proper profitability can be maintained. This kind of the strategy is very
helpful in relation to maintain the growth and development opportunities. This kind of the
strategy is also known as the marketing segment strategy. Marketing price strategy: in this manner the Pricing objective of coconut bilss has the
highest market share. In this manner there should be effective using of the they use
penetration pricing strategy in which company can put the lowest price due to sensitive
price. In order to make this all process effective the firm need to deal with the pricing in
term of customer, their value, price, cost and product.
CONCLUSION
Hereby it has been concluded that the marketing essential is very important in order to
perform the business activities in the effective and efficient manner. With the help of the

activities of the marketing the firm can perform its business activities in the smooth manner. This
kind of activities is very helpful in order to maintain the brand image of the firm. The marketing
and selling are two differed term but in this marketing, is very crucial process in order to
maintain the momentum of customers. With the help of this kind of activities the firm is able to
grow their activities in the large manner. The present report is focusing on the various kind of the
various activities such are as marketing pan and marketing mix. The term marketing plan is
essential in order to make the various kind of the effective strategies so that firm is able to
perform the business functions effectively. This kind of the activities are very helpful in relation
to achieve the higher productivity and profitability. It also helpful in relation demonstrate the
marketing activities within the given framework. With the help of this kind of the various
develop various kind of the business activities. In order to make the innovation in the product it
is essential to frame the effective strategies so that firm can achieve the higher profitability. Thus
the demonstrate and effective services need to be drawn so that with the help of which brand
image of they firm can be maintained.

REFERENCES
Journal & Book
Adler, J. T., Yeh, H. and Nguyen, L. L., 2016. Temporal analysis of market competition and
density in renal transplantation volume and outcome. Transplantation. 100(3). pp.670-677.
Arguello, N., 2013. Secondary marketing research certificate: library collaboration with the
college of business and marketing faculty. Journal of Business & Finance Librarianship.
18(4). pp.309-329.
Bharambe, M. P. and Dharmadhikari, S. C., 2016. Stock Market Analysis Using Artificial Neural
Network on Big Data. European Journal of Advances in Engineering and Technology.
3(1). pp.26-33.
Braslow, K., 2015. Some Essentials to Consider When Opening a Private Psychiatric Practice.
Current Psychiatry. 14(5). p.54.
Campanella, F., Mustilli, M. and D’Angelo, E., 2016. Efficient Market Hypothesis and
Joseph, E., 2016. The Challenging Future of the Biosimilars Market. Journal of pharmacy
practice. 29(3). pp.266-267.
Khajeheian, D., 2016. Market Analysis, Opportunity Recognition and Strategy Diagnosis in Toy
Industry. International Journal of Entrepreneurship and Small Business.
Khan, M. N. and Adil, M., 2013. Data analysis techniques in service quality literature: Essentials
and advances. Serbian Journal of Management. 8(1). pp.95-112.
Krstic, B., Radivojevic, V. and Stanisic, T., 2016. MEASURING AND ANALYSIS OF
COMPETITION INTENSITY IN THE SUGAR MARKET IN SERBIA. Ekonomika
Poljoprivrede. 63(2). p.389.
Newswire, P. R., 2016. Global Nanocellulose Market Analysis & Trends-Industry Forecast to
2020. PR Newswire, New York.
Nguyen, B. and Simkin, L., 2012. Fairness quality: The role of fairness in a social and ethically
oriented marketing landscape. The Marketing Review. 12(4). pp.333-344.
Park, H. and Kim, S., 2016. Development of Construction R&D Strategy through the
International Construction Market Analysis. Korean Journal of Construction Engineering
and Management. 17(2). pp.49-57.
Timofeeva, A., 2016. Market analysis and strategy recommendations product group for X.
Business case: company Y.

Tripathy, N., 2016. Testing of Long Memory in Indian Stock Market using ARFIMA model. The
Journal of Prediction Markets. 9(3). pp.23-39.
Weldehawariat, G. T. and Singla, B. B., 2016. The practices and Challenges of Integrated
Marketing Communication in Ethiopia: Companiesand Media Institutions
Perspective. ZENITH International Journal of Multidisciplinary Research. 6(1). pp.1-14.
Wirtz, J., Tuzovic, S. and G. Kuppelwieser, V., 2014. The role of marketing in today's
enterprises. Journal of Service Management. 25(2). pp.171-194.