Marketing Roles and Responsibilities: A Comprehensive Presentation

This presentation provides an overview of marketing essentials, focusing on the roles and responsibilities of the marketing function within a business environment and the wider organization. It covers the core concepts of marketing, including production, product, selling, marketing, and societal marketing. The presentation also addresses current and future marketing trends, highlighting the use of mobile phones, advanced technologies, and social media platforms for promotion. It emphasizes the importance of market research in identifying customer needs and the role of marketing managers in developing and implementing effective strategies. The presentation uses McDonald's as an example to illustrate the roles and responsibilities of marketing, such as promoting the brand and developing customer relationships. Desklib provides access to similar solved assignments and study tools for students.

Marketing
Essentials

Introduction
The following points will be included in power
point presentation:
– Roles and responsibility of marketing
Function.
– Roles and responsibility of marketing in
context of business environment
– Roles and responsibility of marketing in
context of wider organization

Roles and responsibility of
marketing Function.
The marketing refers to the actions or activities that are
conducted by business for promoting their product and
services. Marketing is also defined as part of
management process through which products and
services are being delivered by organisation to
potential customer. There are five concepts of
marketing and they have different function to perform.
These concepts include production, Product, selling,
marketing and societal marketing thought.

Concept of marketing

Currents Marketing Trends
Current marketing trend-In present scenario the
enterprise formulate marketing plan and strategies by
analysing both current and future marketing trend.
Current trend of marketing include mobile phones,
advance technologies, computers, internet, email are
being used by organisation for promoting their
products and services. Social media platform is being
preferred by company for communicating directly with
customers

Future Marketing Trends
Future marketing trend-`It is very difficult for firm to
determine future Marketing trend. It is due to rapid
changes in business environment. It can determine
based on past and current trend that the manger in
business unit will frame strategy and plan according to
focussed targeted customer group. The separate
marketing plan would be formulated by marketing
person based on the needs and demands of consumers.
There will be the more use of advance technologies for
promoting company brand.

Roles and responsibility of
marketing Function.
 Marketing function is an essential part to plays in any
business. Marketing main role is to communicate and
promote organisation mission and vision. Role and
responsibility of marketing function may varies based
on nature and objective of organisation. Roles and
responsibility of marketing function in Mc Donald's-
Developing relationship with customer
 Promoting brand
 Generating awareness
Higher sales
Promoting brand

Roles and responsibility of
marketing in context of business
environment
Market research-The role of marketing function is to
conduct market research in order to support firm in
identifying the needs and demands of people .
Marketing personnel is responsible for reliability and
accuracy of data that are being provided by them. The
role of marketing is to identify various methods and
techniques to attract more numbers of customers.

Roles and responsibility of
marketing in context of wider
organisation.
Plan and strategies-The role of marketing managers is to
analysis market situation, frame and implement
various policies and strategies for enterprise. It is very
essential for them to conduct internal and external
analysis before creating any plan. As this method
would assist them in developing suitable and effective
marketing strategy. They are accountable for the
results that are been produced by marketing process
and responsible for managing, organising marketing
activities.

References
Beckers, A. 2015 Enforcing corporate social
responsibility codes: On global self-regulation and
national private law. united kingdom: Bloomsbury
Publishing.

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