Cadbury's Marketing Strategies: Roles, Responsibilities, and Functions

This report provides a comprehensive analysis of Cadbury's marketing operations. It begins with an introduction to marketing, defining its role in establishing relationships between products and customers, and the various tools and techniques employed, such as advertising and market penetration. The report then delves into the roles and responsibilities of the marketing function, emphasizing its importance in managing business activities, evaluating customer needs, and adapting to market trends. It outlines the marketing process, including identifying market opportunities, categorizing potential customers, formulating marketing plans, and implementing strategies. Furthermore, it explores key marketing functions such as market information, financing, market planning, product design and development, exchange functions, and distribution channels. The report also examines the interrelationships between marketing and other departments within Cadbury, including finance, human resources, production, and research, highlighting how these collaborations contribute to overall success. The report concludes by demonstrating the importance of a well-coordinated marketing strategy for driving sales, attracting investors, and ensuring customer satisfaction.

Marketing essentials
INTRODUCTION
Marketing is that tool of management which is related to
establishment of relationship between customer and firm's product
for attraction it towards product of organisation. This is done to
communicate the product of firm in potential market. There are
various tools and techniques which marketing function follow for
promotion of firm product. Some of these techniques are
advertisement , market penetration, analysing behaviour of
customers. In context of this report, Cadbury is the focus company.
Cadbury is a British multinational company which is founded in
year1824 by John Cadbury as a retail shop for chocolates in
England.

Roles and responsibilities of marketing
function
Marketing is that function of management which is related to
number of activity which are related to promotion of firms
product in target market. This is that function which help firm in
managing its business.
 Concept of marketing: Marketing is that philosophy
which company used when it have to evaluate the demand,
requirements and needs of customer and take product decision
according to it. This have the clear mote to fulfil the neds of
customer and increase profit of firm.

Roles and responsibilities of marketing
function
Current and future trends of marketing: Marketing is
continuously changing with changes in market trends and
techniques of production. There is regular amendments in firms
process of marketing . As in previous times firm use to advertise
there product in newspaper or customer survey but in today's
environment firm is using social media and online promotion .
This have also facilitate more productivity of this function to
company like Cadbury. These new methods are helping company
in getting to new customer as there are large number of
competitor but because of new marketing techniques and
innovative idea in firm is getting advantage Marketing refers to
the set of various activities which is conducted by organisations
in order to exchange their thoughts, ideas and views about
products and services offered by it.

Roles and responsibilities of marketing
function
Marketing process: It is the process of influence the behaviour of
customer through use of marketing tools . These tools are used in
combined form for attracting customers towards the organisation. this
includes some steps which are stated below:
First Step: This is first stage in process of marketing where Cadbury
can use the opportunities present in the market . These are related to
identifying and evaluating needs of customer. Demand of products and
requirements in market.
Second Step: After the assignment of whole market, firm have to move
to second stage which is categorising potential customer of firm this
can help firm in getting knowledge about its target market and will lead
in maximising firms profit . There are number of functions which are
performed in this step.

Roles and responsibilities of marketing
function
Third Step: In this step the marketing pan have to be formed.
This plan have main target is to find what Cadbury can do to
attract its targeted customer in market . Company can use various
tactics to for a effective plan for achievement of firms goals.
Fourth Step: This is last step in this process where firm use al
the tactics and strategies which firm perform for achieving
organisational goals and objectives. All the resources of firm are
used here to invite customer for selling firm product in target
market.

Roles and responsibilities of marketing
function
Market information: The first function of marketing department
is to provide thin formation of outside market to its firm ,this
incudes informational related to demand and type of product,
product of company in market. Cadbury use this function of
marketing department as it examine both internal and external
factor present in environment which help firm in getting new
policy and decide what it can do in future for solving problems .
This also aid firm in getting all the work done without any
problem.

Roles and responsibilities of marketing
function
Financing: Marketing department of firm also perform some
function of finance department. As good marketing function help
firm in getting access to new market which attracting more
customer .this will facilitate finance department in attracting
more investor for firm . Marketing function help firm in reaching
to the peak of finance requirement in firm. There are number of
customer which are attracted towards firm and this will provide
help to Cadbury as it provide credit facility to its permanent
customers. This will increase the profitability of firm for long
run.

Roles and responsibilities of marketing
function
Market planning: The most important role of marketing
function is t provide market plan to firm. This will help firm in
getting access to new marketing strategies and plans as it
facilitate firm the more profitability in business world. These
marketing pans are also used by Cadbury in its functioning as
these help firm in using its resources properly and getting new
resources on time. This will also use as productivity increaser for
firm

Roles and responsibilities of marketing
function
Product designing and development: It is also a key role which
is performed by marketing department of firm. In Cadbury, its
marketing department analyse the situational product design and
development and guide design departure about the trend which is
going in market and attracting the customer. Firm can use
marketing in making new designs for their products as their
products are available in market which can be evaluated by
marketing department while performing marketing functions.
Marketing department of Cadbury guide firm about size, quality
and other qualifications of product to firm.

Roles and responsibilities of marketing
function
Exchange functions: In today environment firm is using market
transactions which can help firm in guiding what is going in
market this can be used by Cadbury as it have to analyse which
type of exchange functions company is performing. Cadbury is
dealing globalize world which force company to perform
number of exchange functions. Here with the help of marketing
function firm can use its resources and perform smooth exchange
functions.

Roles and responsibilities of marketing
function
Distribution channel: Distribution channel is important part of
organisation this is important part of firm as it facilitate in
smooth flow of goods and services when there is demand of
them. Marketing department have important role in distribution
channel. This is because by proper marketing there will be
increase in sale of firms product which leads in improvement of
distribution channel because of increase demand of product.
Good distribution channel help firm in getting access to global
market.

Roles and Responsibilities of marketing in
context of the organisation
Marketing and Finance: There is close relationship between
marketing and finance department of Cadbury, this is because
firm is dealing in products which require high level of advertise
because of large number of customer . Here marketing
department helps the finance department in allocation of funds
properly this will also help in getting reach number of customer
in potential market. Finance department help marketing
department in knowing what the firm is planning to do and
what are the funds available for performing specific activity
related to promotion of product. Collaboration of both will also
hep firm in promoting innovative products in market.

Roles and Responsibilities of marketing in
context of the organisation
Marketing and Human resource: Human resource are the
important part of organisation and they help the firm in managing
the work within the organisation. These are those resources
which includes men power of firm which is important to be
managing . And this will be managed by human resources
department of firm. Here marketing department of Cadbury as it
provide information to HR manger about the product of firm
which firm have to promote and HR manger will give proper
training to human resources of firm about how to sell the product
of firm an get maximum profitably in firm . This also ensure the
development of employees within the origination.

Roles and Responsibilities of marketing in
context of the organisation
Marketing and Production: Marketing and production
administration of Cadbury are interlinked to each other this is
because production department get the and from marketing
function in identifying needs and requirement of customer which
facilitate production department in getting know what consumer
want in today's market . Marketing also help in identifying
design, packaging and quality of product according yo target
market. This is the basic role of making department in Cadbury.
Production department help firm as providing thee product
according to needs of customer which cab be easily promoted by
marketing function

Roles and Responsibilities of marketing in
context of the organisation
Marketing and research: Research department of enterprise is
most important part of firm because it help in collecting
information about the market and deeply analyse market with
research tools. Marketing department of Cadbury formulate
effective plan for this function as it help firm in knowing the
requiem it of customer. The both will de coordinated efforts in
customer satisfaction. Research help marketing department in
getting access to selling there product easily this is because
research department of Cadbury identify the current trend in
market and use it in manufacture of product . This facilitate
marketing department in selling the product easily in market for
earning more profit.