Marketing Essentials: Cadbury's Marketing Plan and Mix Analysis Report

This report provides a comprehensive analysis of Cadbury's marketing essentials. It begins by explaining the roles and responsibilities of the marketing function, detailing how marketing strategies, market research, product development, and other functions contribute to organizational goals. The report then examines how these roles relate to the organizational context, highlighting internal and external factors that impact marketing operations. A significant portion of the report is dedicated to comparing Cadbury's marketing mix with that of Nestle, analyzing product, price, place, and promotion strategies. The report also includes an evaluation of Cadbury's marketing plan, covering market research, transportation, quality of goods, risk assessment, and customer service. The report concludes by emphasizing the importance of effective marketing strategies in achieving business objectives and maintaining a competitive edge in the confectionery market.

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ..........................................................................................................................................1
P1 Explain the roles and responsibilities of marketing function...........................................1
P2 Roles and responsibilities relate to the organisational context........................................3
TASK 2............................................................................................................................................4
P3 Comparison of different organisations that applied marketing mix to the planning process
for achieving business objectives...........................................................................................4
TASK 3............................................................................................................................................1
P4 Produce and evaluate a marketing plan for CADBURY..................................................1
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing is also concerned with various functions like advertisement, promotion and
delivery of different goods and services to its customer in stipulated time period. The major
functions of this department is to accomplish different target which is assigned by company
(Dibb and Simkin, 2013). In order to attract large number of customers. Company needs to
implement various strategies to generate huge number of revenue in proper manner. Company
uses different marketing strategies like making slogan, various design of different products in
order to attract large number of customer. Organisation also takes help of exposure of media,
brand ambassador or involvement of endorsement in order to promote their different products in
marketplace. It helps to attain goals and objectives of organisation in proper manner. Marketing
is technique by which it provide relevant information gained from consumer to know taste and
desire of customer. CADBURY is company which deals to manufacture different types of milk
chocolate the Creme Egg and many others. This report defines role and responsibility of various
marketing operation and their interrelation between department. These operation aids to enhance
the effectiveness of different functions of the marketplace (Pike, 2015).
TASK 1
P1 Explain the roles and responsibilities of marketing function
Marketing is the set of tools and techniques which is concerned with selling and buying
of different products and services. These tools and techniques aids to enhance rate of sales of
different products in the marketplace. It also determine the different condition of the marketplace
in order to determine the different demand and desire of the customer. Organisation conduct
various types of market research to know the different condition of the market research.
Marketing manager of the company put their effort in order to supply various products in the
marketplace. There are various roles and responsibilities of marketing functions like plans of
marketing, production plan, and development research or various survey, promotional
techniques, selling procedures, distribution of funds and customer services. It aids to expand and
explore growth and size of the organisation. It aids to enhance the level of profit of the company.
There are different types of external and internal factor which affect the various
operations of organisation and also establish strong relationship between the customer. Internal
environment is concerned with owners, employee, machines and materials of the company
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(Lamb, Hair and McDaniel, 2011). The external environment of the organisation related with
demographic, economic, technological and socio culture. These are the factor which affect
different functions of companies in order to attain the goals and objectives of the organisation.
Function of marketing :
This organisation also determine the different functions which are related to market in
order to develop the organisation at international level like:
Marketing strategies: There are various manager and senior employee which perform
different functions of the marketing department. They implement different types of marketing
strategies in order to accomplish different task of the organisation in stipulated time period.
These strategies helps to attain large number of customer.
Marketing research: It is important for the organisation and its department of
marketing to conduct different types of market research to know the demand and desire of the
customer and accomplish their demand in stipulated time period. So company needs to
implement different strategies in order to attract large number of customer.
Product development: this department deals to manufacture different different kinds of
the products. It also plays a significant roles in order to improve the performance of internal and
external teams to maintain the effectiveness of the different functions (Baines, Fill and Page,
2013).
Communication: it is the duty of the marketing department to maintain effective
communication with the employees working in the organisation. As Cadbury is the largest brand
which different types milk products , Creme Egg, and many other products.
Finance: This is the most important department which controls the different financial
activities in order to promote the different types of products in the marketplace. The marketing
manager of the CADBURY should focus on to provide fresh products to the marketplace.
Distribution channels: It is very important for the company to to maintain effective
distribution channel in order to supply of different products and services in the various retail
outlets of the CADBURY in stipulated time period (West, 2012).
Price setting: This is important functions of the marketing to set an effective pricing strategies in
order to provide different products and services to the customer at reasonable price.
Promotional channel: company uses different types of promotional strategies in order
to increase the sales of different products and services of the organisation at the marketplace.
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Product and service management: It is duty of the marketing department to decide the
target, and segment the customer to provide different types of customers and provide various
products and services.
P2 Roles and responsibilities relate to the organisational context
There are different functions and operations of the business which are related to
marketing. These activities aids to accomplish different types of task in proper manner.
Organisation implement different strategies to accomplish various types of task in effective
manner. There are various sector like advertisement, market segmentations, promotional
techniques, target and positioning of the organisation. Marketing manager plays a significant role
in promote the different business activities in proper manner. The manager of the company
implement different strategies in order to perform market research which determine the taste,
desire, needs preferences of the customer. It also responsibility of the manager is to make
effective decision to provide new range of products in the marketplace. This organisation
concentrate over to implement different types of new and innovative products and services
technology and methods in order to provide better products and services. There are different
rivals present in the marketplace in order to compete those rivals Cadbury have to implement
different strategies to enhance the rate of sales of different products in effective manner.
Organisation also manufacture different types of products like different flavours of biscuits, or
cookies and many other. There are different roles and responsibility of marketing department of
the CADBURY which aids to attain competitive advantages in effective manner (Gummesson,
2011).
Market research: This factor is related to perform different types of research to
determine the different situations of the marketplace, different trends of market. It is also very
important to develop new and innovative ideas to produce new and innovative products with
new taste and flavour which attract large number of customer in marketplace.
Transportation: Organisation needs to implement effective transporting system to supply
of different products in the marketplace in stipulated time period. CADBURY put their effort in
order to make availability of different products in the marketplace. This could be accomplish by
implementing new and innovative transporting facilities (.Cavusgil, 2014).
Best quality of goods and services: It is an essential factor to attract large number of
customer in the marketplace. CADBURY organisation also determine the desire and demand
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made by the customer and provide different products as p[er their demand this leads to enhance
the rate of sales of different products in proper manner. So it is important for the organisation to
attain long term relationships with the customer .
Assessment of risk factors: Organisation determine various factor which helps to reduce
the risk of the organisation. So organisation needs to implement different methods and
technology for smooth running of business and functions.
Product development: this is very essential functions which must be accomplish by the
organisation. In order to develop the brand in the marketplace.
Human resource: it is responsibility of the manager to perform different types of
activities in effective manner. The manager of the organisation have to motivate their employee
to attain goals and objectives of the organisation and employee can perform their work in proper
manner.
Customer service: Manager of the organisation should provide effective service to
provide effective service to its customer. This helps to build effective relationship with the
customer.
Administration: The management of the organisation implement different types of
strategies in order to accomplish different task of different department of organisation in proper
manner.
TASK 2
P3 Comparison of different organisations that applied marketing mix to the planning process for
achieving business objectives
Marketing mix is one of the important factor that can be used in business activities of
organisation. This helps in all-round evaluation of commodity and make planning for better
performance of their product in business market. This also helps an organisation to apply
different tools to enhance their activity and gain competitive advantage in different geographical
market. By applying 4Ps and 7Ps; Cadbury can grow their business successfully in several
business market. In current business market, many small scale organisation have adopted this
strategy in their business activities so that they can get fruitful result from future business
activities (Hugos, 2018). As Cadbury is a world leading company, they concentrating on
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marketing tools which will aid company to increase their grass roots and explore more business
market. Comparison of usage of 7Ps between different organisations are mentioned below.
(Source: 7p's of marketing mix, 2017)
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Comparison between marketing strategies using marketing mix between Cadbury and
Nestle will help in evaluation the performance of organisation by adapting the marketing mix
successfully.
Differentiation on the basis of marketing mix
Marketing mix Cadbury Nestle
Product Company is truly focussed on
dealing in confectionery
products. Some of the
important products of company
are dairy milk, Wispa, Boost,
Caramil, Flakes and picnic.
With the help of these,
company has been able to
increase their sales volume
and collect revenue from
markets (Rowley, 2016).
Nestle is dealing in variety of
products from food items to
confectionery, they also have
several strategies to increaser
their footsteps in different
geographical market with large
variety of products but in terms
of confectionery products they
have not been able to compete
with Cadbury in terms of
increasing their sales volumes.
Price Cadbury has a strategy to
increase to manufacture
standard product and sell them
at different price range so that
it can be purchased by people
according to their need. Some
of the featured product of the
company are 5star, Eclairs,
Perk. These products provides
standard values in smaller
price range. So, the main
pricing strategy of company
is to provide better product at a
Prices refer to all payment
done in return to buying of
products. Nestle is dealing in
variety of products at different
price range so they follow
same pricing strategy to
maintain their business in
different geographical market.
To control the pricing strategy
of variety of product they use
price skimming strategy that
helps them to maintain market
share in global market. There
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lower price range. For example
Dairy milk is a most favourite
chocolate all around the world
and Cadbury has planned to
sell them in different sizes and
volumes and set prices
accordingly.
are different types of strategies
in order to attract large number
of customer by selling of
product at less price as
compared to the Cadbury .
This leads to increase the level
of profits or organisation in
proper manner it leads to
maintain effectiveness in
working ability of the
organisation.
Place It is one of the important
factors that company has
worked on efficiently. They do
not want their product to
remain idle so increase their
sales activity they have have
formulated a demand
forecasting team that analysis
all the geographical and
demographic factors that help
in finding out detail about
need and wants of customers.
Launching those product in
market will aid company to
enhance their productivity and
sales volumes effectively.
The main target of Nestle is to
cover a large area to increase
their sales over the years. They
have target almost all part of
the world with efficient
management of variety of
product. In their new business
strategies in African and
Asian country so that they can
generate competitive
advantage in those
geographical locations.
Promotion It is an crucial aspect in
increasing sales volume of
products. Cadbury tend to
To gain fruitful result from
promotional activities,
organisation has categories
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invest more on marketing their
product to reach out to more
number of customers. For
example in festive season
demand of chocolates increase
at that time company tend to
increase their promotion
activities through promotion
tactics like discounts, offers to
attract more customers to buy
more product. Company uses
different strategies in order to
promote different products and
services which helps to
accomplish the different target
in proper manner. It leads to
attain the objectives of the
organisation. It leads to the
maintain the profitability of the
organisation (Lane, 2016).
their products into different
segments so that they can able
to perform separate
promotional activities. For
example promotional activities
of baby food id different from
promoting beverages. The
company have efficiently done
that to to sell their product in
market. As Nestle have to
manage different types of
promotional activities which
are concerned with the
increase the productivity of the
products in effective manner.
It leads to controls the all
unwanted activities in the
organisation. The promotional
activities of the organisation
People For making a strong business it
is essential for organisation to
understand their workforce.
Placing right person at right
place will aid organisation to
maintain their business
activities in an effluent way.
For example Cadbury can
scene potential of their
employees and place them
according to their ability so
Nestle is dealing with variety
of product so it is important for
them to place right person at
right place for managing
activities of organisation. For
example they are dealing in
different product at different
market so there are chances
that due to gross culture they
cannot be able to perform their
marking activities in those
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that they can increase their
productivity in different
geographical market.
market so that must hire local
people with effective
marketing and communication
skills to promote their product
effectively in those market.
Process Process of Cadbury depends
upon type of product and
amount of investment
organisation want to put in
their product so that right
process and approach can be
adopted to perform their
activist in an efficient manner.
For example The chocolates
manufactured by Cadbury have
same taste and aroma wherever
they are manufactured to
maintain same quality of their
product all over the world.
Nestle has to adopt different
processes to maintain their
business activity. They have
variety of products so every
product has to maintain
different process for enhancing
their effective of every product
in business market. They do
not want any of the product to
be redundant in market. There
are different types of activities
which helps to attain the
effectiveness in the different
processes of the company. It
leads to increase the profit of
the company.
Physical For enhancing performance of
Cadbury in different business
environment, it is essential to
monitor and analyse different
competitors in that
environment. Standard of
products of Cadbury are very
high so it do not have much of
the competitors who can
Nestle has spread their
business in all over the world
with several categories of
product so they have to
maintain make planning for
each category of product to
increase their sustainability in
different market.
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