Marketing Essentials Report: EasyJet's Marketing Strategy Analysis

This report, prepared for a trainee marketing manager at EasyJet, provides a comprehensive analysis of the marketing function. It begins by outlining the key roles and responsibilities within the marketing department and explains how these functions relate to the wider organizational context. The report then delves into the application of the 7Ps of the marketing mix, offering a detailed marketing plan tailored to EasyJet. The analysis includes an evaluation of the plan's effectiveness. The report also covers the marketing mix of two companies. The report concludes by summarizing the key findings and emphasizing the importance of marketing planning for organizational success, including references to relevant academic sources.

MARKETING
ESSENTIALS
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Table of Contents
INTRODUCTION.....................................................................................................................................3
TASK 1:...................................................................................................................................................3
Explain the key roles and responsibilities of the marketing function.................................................3
Explain how roles and responsibilities of marketing relate to the wider organisational context........4
7P’s of Marketing Mix......................................................................................................................5
Marketing Plan..................................................................................................................................5
Marketing mix of 2 companies..........................................................................................................5
CONCLUSION.........................................................................................................................................6
REFERENCES......................................................................................................................................7
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INTRODUCTION
A powerful making plan of advertising mentions to an Easy Jet advertising plan
advanced for analysing its desires as well astargets, pleasant feasible allotment of sources,
identity and tracking of essential advertising flexible, making plans of catastrophe
recuperation for meeting its issues as well asexpanding the untouched advertising scope. It is
plain that company Easy Jet advertisements wishes to contain as well as effectively
manipulate all its sources for its advertising goal achievement. Although, at the other hand,
consistent with the overall mind-set, the marketers provokes the advertising strategies in
general orientated for new firms or for looking for investments along with buyers for
advertising (Majchrzak and Miądowicz, 2020). However, it's far considerable that for an
powerful status quo of an Easy Jet economic useful resource is relevant, however, further it
can't be said that advertising area of all corporations do want an great advertising strategy for
the pleasant feasible usage of the sources for boom as well as development. The present
report focuses upon the discussion of roles and responsibilities of marketing department as
well as with other departments of an organisation along with a discussion upon its 7P’s of
marketing mix for the company Easy Jet UK.
TASK 1:
Explain the key roles and responsibilities of the marketing function.
 Successful advertising strategyexecutionenhances the Easy Jet increase: It is vast
that making plans on my own without the proper execution could now no longer
serve. As the structureas well aswriting of an advertising plan must be accompanied
through the formulationas well as meting out of the person functional intention
placing along withdirection to the advertising strategy goal. This advertising strategy
then offers as a foundation for overall performance analysis.
 Advertising plan units the Easy Jet goals: A powerful control wishes to set a specific
set of Easy Jet goals except its next monitoring in addition to feedback. With the
increase of Easy Jet, the advertising’s increase as well as in addition alter their current
advertising strategies extra efficiently, in addition to correctly speak all of the
advertising precedence well (Mohammadali Tajrishi and et. al., 2020).
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 Decisions correlative to shop for or acquirelatestweb sites of functions on hire: The
hire being one of the fundamental participants to the general constant fees essentials
its powerful making plans within the advertising plan.
 Internal as well as outside communications of the advertising goal: This helps the
personnel as well as the medium companions to direct their goal with the Easy Jet
intention. On the other hand the shareholders as well as buyers could make higher
value of the advertising.
 Enhancement of advertising connections: The advertising strategyhelpswithin the
decision-taking approaches correlative to the brand new associations for item
improvement goal placing, except focusing sure parts of the advertising strategy for
powerful advertising interaction to the companions.
Explain how roles and responsibilities of marketing relate to the wider organisational context.
Below mentioned are the roles as well as duties of advertising and marketing within
the relation of the advertising:
 To develop techniques: The advertising and marketing branch guarantees growing
exceptional techniques to develop the agency attaining its desires. These desires could
either be in the direction of manufacturer’s advertisement of Easy jet or to generate
extra revenues, advertising and marketing guarantees information as well as growing
techniques in the direction of each to meet its desires.
 Market studies: The advertising branch of Easy jet does marketplace studies to looks
what latest traits are there within the marketplace. How those traits are acting and the
way the organisation could accept significantly (Sastri and et. al., 2020).
 Development of Products: Easy jet advertising and marketing group facilitates the
agency in growing its merchandise, the branch monitors how present merchandise are
promoting as well as make certain if there is any correction that requires to be
considered.
 Communication: In advertising, interaction is vital that guarantees the general
corporations success. The advertising and marketing branch’s duty is to make certain
the agency interacts with its consumers. It administers to talk as well as collecting
feedbacks from the consumers. These feedbacks further assist Easy jet to enhance its
services and products significantly.
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 Sales assist: The advertising and marketing branch gives important assist to the
income branch. It gives vital advertisements of the goods which might be considered
to be launched within the marketplace as well as make certain that they advantage
vital consumer holdings. The advertising and marketing group also develops several
advertisements as well as campaigns, for the income group to release them.
The marketing and marketing talents are cautiously related with the alternative functional
devices of Easy jet. It can be described with an example of accounts department connection
with marketing and marketing department. The marketing and marketing talents want
monetary belongings for the implementation, planning, research in addition to evaluation of
marketing and marketing strategies in conjunction with planning among Easy jet, its miles
provided with the useful resource of the use of the bills department of the company.
Marketing functional could not work without proper communication as nicely scanning with
a financial institution inside the business (Seebacher, 2020). Similarly, inside the employer,
the marketing and marketing talents are cautiously related together with the exclusive
capabilities of Easy jet. The marketing and marketing talents want accurate facts from the
producing department regarding the products as well as services of the employer to provide a
marketing and marketing method. Next, they want people belongings from the Human aid
department, monetary help from the bills department, arrangement from the deliver group, as
well as numerous others. The characteristic of marketing and marketing desires to be
conveyed as nicely as subsidized with the useful resource of the use of the alternative
capabilities of Easy jet. For example, the Pupil aid regulations want to be directed with the
marketing and marketing department to growth the revenues, factor with the useful resource
of the use of factor the producing institution wishes to hold the facts regarding the gadgets in
addition to services to assemble an accurate marketing and marketing method for the Easy
jet. If marketing and marketing talents are immeasurable regarding the inventory of raw
materials or production capacity of the business, then marketing and marketing method might
quit bring about big setbacks. Hence, the marketing and marketing talents are linked with all
the exclusive functional devices of Easy jet.
7P’s of Marketing Mix
Marketing Plan
Marketing mix of 2 companies
Covered in PPT
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CONCLUSION
It is summarized that in spite of the truth that making plans as well as Easy Jet
marketing is tough along with tiring, but it's far unavoidably tough to keep away from as well
as this segment may also bring about state of affairs of fewer statistics accessibility concerned
to the Easy Jet or the enterprise wherein it functions. Other than this, it's far considerably
obvious that advertising making plans is a powerful device for Easy Jet interaction. The Easy
Jet advertising plan helps the investors, the shareholders, as well as different monetary
establishments for monitoring the organizational strategy as a reference for analysing the
Easy Jet overall performance as well as advertising goal along with boom attainment.
Advertisement making plans supports the Easy Jet modes companions as well as personnel to
carry a complete knowledge of the employer’s long time goal framework, identity of
considerable factors of advertising operation, income in addition to company’s targets. The
advertising making plans consequently units the general useful targets into unmarried record
as well as thereby enables Easy Jet boom along with high revenues.
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REFERENCES
Books and Journals
Majchrzak, J. and Miądowicz, M., 2020, October. Network of Contradictions Analysis in
Marketing Information Quality Management. In International TRIZ Future
Conference (pp. 307-320). Springer, Cham.
Mohammadali Tajrishi and et. al., 2020. A Model of International Marketing Strategic
Implementation in the Downstream Sector of Iranâ s Petroleum
Industry. Commercial Strategies. 16(14). pp.1-20.
Sastri and et. al., 2020. A new approach to analysis of stock marketing using non-linear
differential equations. Materials Today: Proceedings.
Seebacher, U.G., 2020. Das Marketing-Reifegrad-Modell–Der Coach auf dem Weg zu
Predictive Profit Marketing. In B2B-Marketing (pp. 19-43). Springer Gabler,
Wiesbaden.
Sen, Y., 2021. Essentials of Sustainability: A Roadmap for Businesses. Sustainable
Management for Managers and Engineers, pp.67-88.
Widhaningrat, S.K., 2020. The development of marketing channels and inventory
management systems for SMEs. In Understanding Digital Industry (pp. 49-53).
Routledge.
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