Marketing Essentials: EasyJet Analysis and Marketing Plan Report

This report provides a comprehensive analysis of marketing essentials, using EasyJet as a case study. It begins with an introduction to marketing, defining its core activities and importance in modern business. The report then delves into the roles and responsibilities of a marketing department, specifically within EasyJet, examining how marketing meets customer needs, sets prices, and addresses competition. It also explores the relationship between the marketing department and other organizational units, such as HR, Finance, and R&D. The report includes a detailed marketing plan for EasyJet, focusing on a new airline service featuring robotic assistants, including objectives, situational analysis (STP segmentation), tactics (marketing mix), action plan (budgeting), and control/monitoring using KPIs. Finally, the report concludes with a discussion of the marketing mix applied to two different companies.