Marketing Report: Roles, Functions, Interrelationships and Environment

This report examines the essential aspects of marketing, including its roles, functions, and interrelationships within a business context, using Argos as a case example. The report delves into the responsibilities of the marketing function, exploring its connection with the marketing environment, and highlighting the construction of brand identity and promotional content. It also discusses the interrelation of marketing with other functional units like human resources and finance. Furthermore, the report considers current and future marketing trends, such as social media marketing, advertising campaigns, AI shopping, and visual search. The conclusion emphasizes the crucial role of marketing in influencing consumer bases and maximizing market share, along with an overview of the different stages of the marketing process.

Marketing Essentials

Table of content
 Introduction
 Roles and responsibilities of marketing function
 Interrelationship of marketing with other functional units
 Roles and responsibilities of marketing function in
relation to marketing environment
 Conclusion
 References

Introduction
Argos is considered to be one of the growing as well as well known
catalogue retailer that is performing into Ireland, UK. Moreover, this is
also the Sainsbury’s subsidiary that is established in year 1972. The
aim of this presentation is to discuss the role of marketing by
understanding about marketing function and interrelation among
various functional organisational units.

roles and responsibilities of
marketing function
According to American marketing association "Marketing
can be defined as a set of instructions activities and
different positions which can be followed by the
organisation in order to develop communicate deliver and
exchange different products and services within the
society by using the tools and techniques of marketing”.

Concepts of marketing
It is essential for organisation which is working within the
concept of marketing to use the current and future trends
which help in meeting the requirements. In context of this it
is identified that there are different concepts and trends
within the marketing which has to be followed. These are
helpful to Argo limited.

Current and future trends
Current trends
 Social media marketing
 Advertising campaigns
Future trends
 AI shopping
 Visual search

Marketing Functions
 Marketing is essential function for organisation which follows a
structure in order to perform its functions in an appropriate
manner. In context of business organisation there are different
functions which are performed by the marketing. In order to
perform this function it requires an appropriate structure which is
consisting of different policies in accordance with the needs and
requirement of organisation. It is identified that the chosen
organisation is using an appropriate structure which involves
various parts for stop some of these segments are discussed
below:

Cont…
• Marketing research
• Product development:

Overview of marketing process
In Process of marketing in world different stages which
have to be performed by the organisation in order to
achieve the business objectives as well as maintain
appropriate function and the marketing. In context of
chosen organisation it follow different stages of marketing
which has to be used according to a particular process so
that better results can be achieved. Some of these stages
are discussed below:

Interrelationship of marketing
with other functional units
There is close relationship between marketing and other
function of organisation which can be identified below:

Cont…
 Interrelation between marketing and human resource.
 Interrelation between marketing and finance.

Roles and responsibilities of
marketing function in context of
marketing environment
 I
Construction of a brand image which helps the firm gain advantage and attracts
consumers id one of the major role of marketing function. Marketing function helps the
company in construction of brand identity which is connected with core values of the
company and utilises various data gathered from market research to increase the
consumer base of the firm. The brand identity also communicates various ideas of the
brand in the mind of the consumers so that they associate the company with certain
positive traits. Apart from this construction of promotional content is another major
responsibility of marketing material.