Marketing Essentials: Roles, Mix, Plan & Company Comparison Report

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Added on  2023/06/18

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This report provides a comprehensive overview of marketing essentials, including the roles and responsibilities of the marketing function within an organization and its relationship with other departments. It delves into the concept of the marketing mix, offering a comparative analysis between Mark & Spencer and Unilever across product, price, place, and promotion. The report also outlines the importance of a marketing plan, emphasizing its role in achieving organizational goals and objectives through defined strategies. The conclusion summarizes the key aspects of marketing, highlighting the integration of advertising, publicity, and sales techniques in delivering products and services effectively. Desklib offers a platform for students to access similar solved assignments and past papers for further study.
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TABLE OF CONTENT
INTRODUCTION
Define marketing with roles and responsibilities of
marketing function
How they related to other departments of organization
Marketing mix and comparison between two companies
Marketing plan
CONCLUSION
REFERENCES
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MARKETING ESSENTIALS
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INTRODUCTION
The term marketing defines that set of institutions for
communicating, delivering and exchanging goods and
services, buying or selling of goods and services to their
customers and society at large (Backman, 2019).
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MARKETING WITH ROLES AND
RESPONSIBILITIES OF MARKETING FUNCTION
Marketing is an act for promoting or selling their goods
and services to other businesses or customer within
particular period of time. Each and every organization has
implement their growth strategy towards accomplish their
goals and objectives through techniques of marketing.
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CONTINUE…
Development in conception of marketing: To determine selling of
goods and services need to be various crucial aspects of users at a
marketplace (Beltrán Ballester, 2021).
Identify the requirements of customers: Marketing function is a
liable for identify their changing needs and wants demands of
customers according to their customer expectations.
Satisfy customer needs: To satisfy their customer needs according
to their customer expectations marketing functions
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HOW THEY RELATED TO OTHER
DEPARTMENTS OF ORGANIZATION
Marketing is a technique which provides opportunity to attend many
marketing plans in terms to advantages of customer in their
marketplace. Various kind of business operation which needs to be
organized by management teams which are related to operations of
marketing in every effective manner.
Marketing and finance
Marketing and human resource
Marketing and production
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MARKETING MIX AND COMPARISON
BETWEEN TWO COMPANIES
Marketing mix is a set of actions that a company uses to promote
its brand goods and services in their marketplace. It is used tool for
considering their dissimilar elements that promoting their brand
goods and services in their marketplace.
Product
Price
Place
Promotion
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COMPARISON TO ANOTHER ORGANIZATION
Basis Mark & Spencer Unilever
Product To determine product and services offered by company to
its clients and the main purpose is to provide that dissimilar
product to its user in order to attract them.
Unilever provide various improvements to their product and
services to make a better quality of goods and services as per
their needs according to their customer expectations, food,
drinks and so on.
Price Mark and Spencer charge high price for their clothing and
different type of goods and services.
Unilever PLC used variable pricing because there is a moving
from physical product to provide physical services online.
Place It is very significant that location of a company offers
various service for customers like UK, France and
Germany.
Unilever PLC office facility which is provided by online
platform as well as increase mobile application.
Promotion To promote goods and services Mark and Spencer adopt
advertisement to various traditional media as a newspaper,
TV and so on.
Unilever PLC is a social media tool to sell goods and services
as per their need like promotional tools Face book, Instagram,
Twitter and so on.
People It determines target audience who interact company towards
goods and services and maintenance relationship between
them (Pholoana, 2020).
There are various discipline resources like training session
which is used by Unilever and offering training and
development to its staff member within their business
organization.
Process There are different sources that organization conduct to
function proper way. In case of Mark and Spencer, they
handle services which are significant for customers on a
continuous basis.
Unilever use a simple process to increase their different
technique which are applied to their customers and fulfill
their needs.
Physical evidence It determines surrounding of company which is important to
make a good interaction between them people and their
organization.
Unilever PLC use various activities in suitable manner.
Various type of services which provide online platform like
food, drink services and so on.
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MARKETING PLAN
Marketing plan is a written document
which provides different strategies to
promote their goods and services in
business organizations. It includes vision,
mission, objectives and various functions
towards goals and objectives
(Rumiantceva, 2019). Marketing plan is
very important for mark and Spencer they
can provide various type of services like
online delivery, holiday packages for its
customers regarding customer expectations.
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CONCLUSION
As per above information, it has been understood that
marketing essentials involved advertising, publicity, sales
techniques are considered as essential of marketing which is
based on belief that product and services are designed to
produce and ready to be delivered.
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REFERENCES
Backman, J., 2019. Marketing and communication plan, CASE: Riihisoft
Oy, RIIHI DMA.
Beltrán Ballester, E., 2021. Marketing Plan of the Hotel & Spa Peñíscola
Plaza Suites.
Gunawardane, G., 2020. Modern Health Care Marketing. World Scientific.
Korobtcova, I., 2020. Applying marketing activities to strengthen brand
equity within SMEs: Case studies on Italian and Spanish Language
Schools (Bachelor's thesis, Università Ca'Foscari Venezia).
Lichtenthal, J. D., 2020. Fundamentals of business marketing
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THANK YOU
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