Virgin Money Marketing: Roles, Responsibilities, Mix & Marketing Plan

This report provides a comprehensive analysis of marketing essentials with a focus on Virgin Money. It examines the roles and responsibilities of the marketing function within the organization and its relation to the broader organizational context, highlighting the significance of interdepartmental relationships. A comparison of marketing mix elements between Virgin Money and its competitor UBS is presented, followed by a basic marketing plan for Virgin Money, including an executive summary, SWOT analysis, objectives, strategy (STP), action plan, forecast, and control and monitoring mechanisms. The analysis covers aspects like market research, brand management, customer satisfaction, product offerings, promotional strategies, and operational efficiency, aiming to understand how Virgin Money achieves its business objectives through effective marketing practices. Desklib offers a wide array of resources, including past papers and solved assignments, to aid students in their studies.