Marketing Essentials: Nestle's Roles and Responsibilities Report

This report provides an overview of marketing essentials, focusing on the roles and responsibilities within Nestle. It examines key marketing functions such as branding, product development, and promotions, highlighting their significance in achieving organizational goals. The report delves into the context of marketing within the organization, emphasizing the importance of interdepartmental relationships, including production, finance, and marketing, and their impact on overall business operations. It explores the significance of these interrelationships and the potential negative aspects like communication breakdowns. The report concludes by emphasizing the need for a well-defined division of roles and responsibilities and strong interdepartmental collaboration to enhance organizational effectiveness. The analysis also refers to the importance of maintaining the company's standards and reputation.

MARKETING ESSENTIALS

TABLE OF CONTENT
INTRODUCTION
ROLES AND RESPONSIBILITIES OF MARKETING FUNCTIONS
CONTEXT TO MARKETING IN ORGANIZATION OF ROLES AND
RESPONSIBILITIES
CONCLUSION
REFERENCES

INTRODUCTION
There are few factors which have to be monitored
and controlled in an organization to be able to
maintain the standards of the company.
The presentation consists of the factors which can
make the organization have a good understanding
roles and responsibilities and interrelationship
between departments of Nestle.

ROLES AND RESPONSIBILITIES OF MARKETING
FUNCTIONS
The organization should be able to distribute the roles and responsibilities to everyone
effectively so that there is a better functioning. Due to experience Nestle is being able to
handle this factor effectively.
Roles
Branding
Nestle is having a strong portfolio in the market which is very good for the further
expansion and the company has been able to make a strong marketing for branding of the
organization as well in the market.
The organization has been able to gain revenue of 91.43 billion as of 2018 which is a great
place for the company in the market.

CONTINUE…
 Product and development designing
 There are improvements in the products which are being made by the
organization from time to time by having a good research and development team.
 Promotions
 The profits and sales have to be maintained which can be done by using a cost
friendly method of promotions of the organization which is good for a further
growth. The products of Nestle are priced according to the customers so that there
is going to be a better satisfaction and loyalty of the customers.

CONTINUE…
Responsibilities
Seminars and events
There has to be transparency which needs to be created so that there is going to be a good
transparency which would be present. Nestle holds a lot of events and exhibitions which the
company is doing for marketing which is going to make the customers and employees have a
better functioning and motivation for a better and higher profitability.
Setting marketing strategies
The strategies and measures have to be planned effectively which is going to be a good factor
for a long run in achieving the objectives. There are a lot of strategies which are present in the
market from which the best decisions have to be taken out so that the goals and objectives of
Nestle can be achieved.

CONTINUE…
In context of marketing environment the roles and responsibilities
The standards and reputation of the organization have to be maintained
which can be done when the marketing functioning know their roles and
responsibilities in the business.
There have to be loyal employees and customers which is going to help
the marketing team know the changes which have to be done for better
functioning.

CONTEXT TO MARKETING IN ORGANIZATION OF THE
ROLES AND RESPONSIBILITIES
There is a strong workforce which Nestle is having which is going to be very good for
operations. There has to be a strong internal factors and departments so that there is going to
be good productivity in the market.
Nestle is having a lot of experience in the market which is why they are able to make the right
decisions for themselves which is good for a long run.
Production and marketing
Marketing and production team have to work together so that they can understand the needs
and demands of the customers and then make the employees work accordingly. The
organization is operating globally which is why they have to make the right decisions for
themselves which is going to be helpful for a long run in the market.

CONTINUE..
Finance and marketing
The budgeting for marketing has to be done by the finance department which is why the
company will have to have a good understanding between the two so that the right
investment can be done for marketing as well.
Nestle is not investing must currently in the promotions therefore the budget for the
marketing team is low but after understand and analyzing the competition the techniques
and methods will have to changes of Nestle so that they can compete in this market
effectively.

CONTINUE…
Interrelationship’s significance
All the departments are interrelated and dependent so that there is going to
be a better functioning.
Negative aspect of interrelationship
There is going to be a lack of communication and the working of the
organization is going to be slower which impacts the reputation of the
organization overall.

CONCLUSION
From the presentation it can be concluded that there has to be a good
division of roles and responsibilities and roles of employees.
The other factor which was discussed is that the interrelationship
between all the departments has to be strong so that the organization can
benefit from it.

REFERENCES
Duffett, R.G., 2017. Influence of social media marketing
communications on young consumers’ attitudes. Young
Consumers.
Wirtz, J. and Lovelock, C., 2016. Services marketing: People,
technology. World Scientific Publishing Company.
Hanzaee, K.H., Sadeghian, M. and Jalalian, S., 2019. Which can
affect more? Cause marketing or cause-related marketing. Journal
of Islamic Marketing.
Stephens, D.L., 2016. Essentials of Consumer Behavior. Taylor &
Francis.