Analysis of Marketing Roles, Responsibilities, and Unilever's Plan

This report provides a comprehensive overview of the roles and responsibilities of marketing within an organization, using Unilever as a practical example. It delves into the key functions of a marketing department, including increasing productivity, facilitating internal communication, serving as a media liaison, conducting customer and market research, and managing social media. The report further examines the relationship between marketing and other departments such as finance, human resources, production, and research and development, highlighting the importance of a coordinated approach. Through analysis of Unilever's practices, the report illustrates how effective marketing contributes to achieving overall business objectives. The report also discusses the importance of market research and customer behavior analysis for successful marketing strategies. The conclusion emphasizes the significance of marketing within the organizational context and its impact on the business.

THE ROLE OF MARKETING AND
MARKETING PLAN
Unilever

Content
 Introduction
 Roles and responsibilities of marketing
 Roles and responsibilities of marketing in reltion to
organtional functions
 Conclusion
 References

INTRODUCTION
Marketing can be define is an activity
which is related to promotion of
goods and services of organization by
establishing a relationship between
organization and customer by the
means of marketing. In current
presentation, there is discussion on
roles and responsibilities of marketing
function within the organization.
There is also discussion about the
roles and responsibilities of marketing
function in relation to different
departments of the organization
(Ahmed and Rafiq, 2013).

the key roles and responsibilities of the
marketing function
Marketing can be defined as an activity within the organization which is related to
promotion of goods and services for increasing the sales. It include advertisement,
selling and delivering product the customer and many more. Marketing as a
discipline involved all those actions of the company which are related to
maintenance and drawing the customers by establishment relationship with them.
There are various roles and responsibilities which have to be fulfilled by the
marketing function toward the organization which are discussed in next slide:

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 Increase productivity: Productivity is also function which is performed by the
marketing as a role within the organization. This was completely fulfilled by
marketing department within Unilever where management team provides
information about different task related to marketing the product. The team tries
to provide the information where a clear definition of the rules and responsibility
can be established. This is helpful to organization in increasing productivity.
Marketing department fulfill its responsibility that providing momentum
identification of roles and responsibilities each member (Armstrong, 2015).

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 Producing internal communication: One
of the roles of marketing department within
the organization is to facilitate internal
communication. This is done by the
marketing function within the Unilever by
the help of understanding the values goals
and priorities of the company to its
employees. Marketing manager always use
newsletters and internet to communicate its
employee about the current situation within
the market as well as provide information
to other departments so that they can take
decision according to it.

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Serving as media liaison:
Marketing department also perform
responsibility to serve as a media
liaison to the organization. This is
because a member of marketing
department always acts as a
spokesperson for the organization.
It also acts a guide and executive to
respond on the queries of media.
This is because marketing
department knows about the current
trends within the market the use of
market research by managing
customer feedback and customer
experience.

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Conducting customer and market research: It is responsibility of
marketing function within the organization to conduct a proper research
related to customers and market so that organization can take decisions
according to it. The purpose of this research is to identify the behavior of
customers within the market so that organization can take decision related
to product. This decision sir directly associated with customer behavior and
its effect on marketing of the product. In relation to Unilever, marketing
team also conduct market research and customer research to analyses the
behavior of customers for implementing the product.

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Monitoring and management of social media: The scope of social media is
increasing continuously which also impacting on the roles and responsibilities
of marketing function. This is because, marketing manager has to perform a
monitoring and management function of social media where marketing should
contribute to the management of the pages by creating content as well as
identifying the activities to attract customers. In context of Unilever, the social
media accounts are handled by the marketing team effectively where they
regularly post different kind of content related to products and services of the
organization (Baack, Harris and Baack, 2013).
It can be evaluated that organization is performing its function in an effective
way we are the rules and responsibilities of the marketing are continuously
increasing within the organization and helpful to the firm in achieving its
business objectives.

how roles and responsibilities of marketing
relate to the wider organisational context
Marketing function is important part of the organisation because it is directly related
to the different departments of the firm. In an organisation there is different kind of
departments. These are finance department, human resources management
department, research and development department, marketing department and many
more (Huang and Sarigöllü, 2014). Marketing department is interlinked with each
and every department of the organisation to facilitate different roles and
responsibilities and coordinator environment within the organisation. Relationship
between marketing and different department is discussed
in next slides

Marketing and finance
Finance department is related to management
of finance within the organisation so that
different activity can be operated by arranging
the finance. Finance department act as a
backbone to the organisation. In context of
Unilever, there is close relationship between
finance and marketing department. This is
because, marketing department health finance
department in identification of needs related to
finance by using factors related to marketing
research (Babin and Zikmund, 2015). Under
the market research, marketing manager
identify different factors related to market and
guide the finance department about future
investment for saving the resources.

Marketing and human resources
Human resources department define as department which is related to
management of human resources. It includes recruitment and selection
of employee, compensation management and many more. Marketing
function also please different roles and responsibility towards human
resources management within the organisation where it is guide the
current trends in the market which are required to be in individual or
performing specific jobs within organisation. In relation to Unilever,
organisation is trading with FMCG and food industry (Baker and
Saren, 2016). This industry involves continuous changes which
required talented and hardworking staff. Marketing function health
human resources department in identification of talented people as
well as use job specification so that process of hiring made according
to the requirements of current business environment.