Marketing Essentials: Roles and Responsibilities Report Overview

This report examines the essential roles and responsibilities of a marketing department within a business. It explores the importance of understanding customer needs and aligning business offerings accordingly. The report highlights the significance of the marketing department in enhancing brand image, achieving customer satisfaction, and collaborating with other departments, such as human resources. Furthermore, it discusses the roles of marketing in the context of the marketing environment and the efforts made to reach different customer segments through promotional campaigns. The conclusion emphasizes the crucial role of the marketing department in understanding customer needs and the importance of interdepartmental relationships for organizational sustainability. References are included to support the analysis and provide further reading on the subject.

Marketing Essentials
Part 1

Content
 Introduction
 Roles and responsibilities of marketing department/function
 Roles and responsibilities of marketing relate to the wide
organisational context
 Roles and responsibility of marketing in the context of marketing
environment
 Conclusion
 References

Introduction
Marketing essential is recognised as a strategic tool which can be used by
business organisation in order to recognise needs of their customers and
making effective relationship with them. This tool can be used by business
for formulating strategies so that needs of customer can be aligned with
organisational offerings.

Roles and responsibilities of marketing
department/function
The marketing department within a business is performing function of
executing various responsibilities and roles as well. These roles and
responsibilities are executed in order to attain organisational goals without
facing any complexities. Marketing department is performing one of the
most significant task of putting efforts so as to enhance brand image in the
marketplace.

Continue…
• Accomplishing customer satisfaction: This role is associated with
execution functions of marketing department. Marketing department
is pertained with high responsibility of meeting needs of their
customer and aligning business offerings in that manner only. In
order to attain customer satisfaction this is imperative for the
businesses that they maintain in their products so that this becomes
easier for them to capture new customer in short span of time.

Roles and responsibilities of marketing relate to
the wide organisational context
• Marketing and human resource
department: Within marketing
department hiring and recruitment
activities are taking place. Marketing
department is engaged in filling up vacant
position and job designation, HR is
meeting these requirements for the
business.

Analyse the roles and responsibility of
marketing in the context of marketing
environment
• Responsibility towards customers: For customers needs are examined by
marketing departments by putting various efforts and by aligning
organisational offering in such a way that overall objectives can be
accomplished. Marketing department is making efforts for arranging
different promotional campaign so that to reach out to varied segments in
prompt manner.

Conclusion
From the above PPT this can be deduced that giant organisation like Nestle
marketing department is having essential role in examining and
understanding customer needs in optimal manner. On the contrary
departmental interrelationships are playing significant role in eliminating
complexities and attaining sustainability as well.

References
Kapferer, J.N. and Bastien, V., 2017. The specificity of luxury
management: Turning marketing upside down. In Advances in
Luxury Brand Management (pp. 65-84). Palgrave Macmillan,
Cham.
Liu, X. and Burns, A.C., 2018. Designing a marketing analytics course
for the digital age. Marketing Education Review. 28(1). pp.28-40.

Thank You