Marketing Essentials: Thomas Cook Group Roles and Responsibilities

This presentation provides an overview of marketing essentials, focusing on the roles and responsibilities of the marketing function within the context of the Thomas Cook Group. It explores key aspects such as gathering and analyzing market information, market planning, customer support services, product pricing, and promotional activities. The presentation further examines how these marketing roles relate to the wider organizational context, including the interrelationships between marketing and research, production, sales, and finance. The analysis highlights the importance of marketing in enhancing brand image, increasing market share, and achieving organizational goals, emphasizing the marketing manager's role in strategic planning and execution. The presentation concludes by summarizing the interconnectedness of various organizational functions with marketing to drive business success.