Marketing Roles and Responsibilities: A Presentation on Key Aspects

This presentation delves into the essential roles and responsibilities of marketing within an organization. It starts by highlighting the importance of market research, product packaging, and consumer support services. The presentation further explores the interdepartmental relationships, illustrating how the marketing department interacts with the production, HR, finance, sales, R&D, IT, and operations departments. The presentation emphasizes the need for cooperation and coordination among these departments to achieve organizational goals and ensure sustainable success. It also discusses how each department contributes to the overall marketing strategy and the importance of these relationships in a business environment. The presentation concludes by summarizing the key takeaways, emphasizing the significance of a well-defined marketing function.

Marketing Essentials

Table of Contents
 Introduction
 Roles and responsibilities of marketing
 Roles and responsibilities of marketing in the wider organizational
context
 Conclusion
 References

Introduction
Marketing is an activity through which the aim is to reach the
customers in the market in an effective manner so that the profits
can be enhanced. In this presentation, the focus will be made on
different roles and responsibilities of marketing function.

Roles and responsibilities of marketing
Market research- Research which is done by company mainly to know
about trends going on in market and what all measures are taken by its
competitors. This market research helps company to know about changes in
tastes and preferences of buyers and according to that either build its existing
product or launch a new product which is in demand.
Product's packaging and labelling- The appearance or physical presence of
product helps a person to differentiate products of different brands. The
company can do this differentiation with unique packaging style which can
attract consumers easily. While talking about labelling it is important to give
information of ingredients used, manufacturing details, how to use products,
expiry date and other things consumers need to know about the products.

Continued...
Pricing of Products- The prices of goods are
monitored according to the value that brand has
created in minds of consumers and cost which has
been covered by company while producing its
products.
Promotion of Products- The activates which are
formulated by brand to create awareness of its
products in marketplace are promotional
activities.
Consumer support services- Selling the products
should not be the only aim of companies, retaining
consumers is also necessary. For this good
consumer support services must be provided by
brands.

Roles and responsibilities of marketing in
the wider organizational context
The marketing function has to cooperate and coordinate with the
various other departments in the organization so that it is able to achieve
its different goals and objectives easily. Through cooperation and
coordination the marketing department can contribute towards the
success of the company in the future time period. This interrelationship
is explained as follows-
Relationship between Marketing and Production department- The
marketing department needs to cooperate and coordinate with the
Production department because here the goods are produced.

Continued...
Relationship between Marketing and HR department- For the marketing
department the requirement is to ensure that it gets the right employees who
can help a lot in promotion of goods in an effective manner.
Relationship between Marketing and Finance department- The Finance
department has an important responsibility of ensuring that the requirements
related to funds are met properly and on time.
Relationship between Marketing and Sales department- The sales
department is required to ensure that there is an increase in the overall sales
of the organization so that the revenues can be enhanced and thus profits can
be increased.

Continued...
Relationship between Marketing and R&D department- In the
organizations, the aim of R&D department is to make sure that the ways
through which improvements can be facilitated in products and services
can be facilitated and the new products and services can be developed
are identified.

Continued...
Relationship between Marketing and IT
department- In the firms, the marketing
department needs to cooperate and coordinate
with the IT department so that it is able to
identify the new changes in the technology
which have been brought due to the change in
dynamics in the business environment.
Relationship between Marketing and
Operations department- Marketing
department has to cooperate and coordinate
with the Operations department because it is
essential for the department to come up with
the plans which can be implemented
effectively.

Conclusion
From the above presentation, it can be concluded that marketing is an important
activity for the organizations. It plays different roles and responsibilities which
contribute towards the sustainable success of the organization.

Thank You