This report, titled "Marketing Essentials Task 1," examines the fundamental roles and responsibilities of marketing functions within a business context, with a specific focus on the marketing strategies of Burberry. The introduction defines marketing as a customer-centric process that builds relationships and promotes products. The report then delves into the key roles and responsibilities, including market research, customer feedback collection, and the application of social marketing concepts to meet consumer needs and drive company profits. An analysis of the marketing environment highlights the importance of growth and development through customer interaction. The report further explores the interrelationship between the marketing department and other organizational units, such as production, finance, HR, and IT, emphasizing the significance of collaborative efforts for organizational success. The conclusion summarizes the key findings and provides a list of references.
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