Marketing Essentials Report - BTEC HNC Business, Marketing Unit 2

This report on Marketing Essentials delves into the core principles of marketing, providing a comprehensive overview of its roles and responsibilities within an organization. It examines how marketing functions relate to the broader organizational context, encompassing aspects such as customer needs assessment, ensuring organizational growth, and providing competitive advantages. The report further explores the marketing environment, highlighting its impact on business strategies and the importance of adapting to market trends. It analyzes the interrelationship between marketing and other functional units like finance, production, and research and development, emphasizing the importance of coordination in achieving organizational goals. Key elements of marketing functions are evaluated, demonstrating their integration with other units to satisfy customer needs and enhance brand awareness, sales, and profitability. The report concludes with a synthesis of these elements, emphasizing the significance of marketing in driving business success.

Marketing essentials

Table of content
 INTRODUCTION
 TASK
 Roles and responsibility of marketing functions
 How roles and responsibilities of marketing relate to the wider organizational context.
 The roles and responsibilities of marketing in the context of the marketing environment.
 Interrelationship between marketing and other functional units of an organization.
 Evaluate the key elements of the marketing functions and how they interrelate with the other functional units if an
organizations.
 CONCLUSION
 REFERENCES

INTRODUCTION
Marketing is described as the procedure of identifying potential customer segment their needs, demands
and preference and design as well as develop product and services according to requirement of customers
to satisfy them appropriately.

Roles and responsibility of marketing functions
There are various roles an responsibility are performed by the marketing department in an organisation to
enhance organisational sales as well as satisfy all needs and demands of customers properly.
 Assess customer requirement:
 Ensure organisational growth and development
 Provided competitive advantages

How roles and responsibilities of marketing relate to the wider
organizational context.
Marketing is basically the function of the business which helps in developing
interrelationship between the various function of the company like research and
development, finance, production etc. Levis can achieve its objectives if the
managers of marketing will perform their responsibilities properly.
 Identification of potential market
 Product launch
 Supervision of the business activities
There are different roles and responsibility of the marketing managers which are
related other business units.
 Finance department
 Production department
 Research and development

The roles and responsibilities of marketing in the context of the
marketing environment.
Marketing environment involves various factors and forces
which can affect the services of the company in the
marketplace. If the company wants to survive in the marketing
environment then company has to manufacture its product as
per the present trends which is taking place so that growth of
the company analysing the market condition on the regular
basis helps in maintaining the stability of the business in the
marketplace.

Interrelationship between marketing and other functional units of an
organization.
In order to achieve the goals of the company marketing has
to coordinate with the other functional units of the company
so that best services can be given to the customers. There
are different functional units in the business like research
and development, production unit, finance department etc .

Evaluate the key elements of the marketing functions and how they
interrelate with the other functional units if an organizations.
Marketing helps in promoting the services of the business in
the marketplace they helps in providing the best services to
the customers. There are different functional units which are
interrelated with the marketing which helps in satisfying the
needs and requirement of the customers.

CONCLUSION
From the above report, it can be concluded that marketing is the process that is undertaken by the
organisation to analyse customers needs and demands and promote organisational products and services
that help to enhance business brand awareness, sales and profitability.

REFERENCES
 Chen, H. J., 2018. What drives consumers’ mobile shopping? 4Ps or shopping preferences?. Asia
Pacific Journal of Marketing and Logistics.
 Gbadamosi, A., 2020. The entrepreneurship marketing environment. In Entrepreneurship
Marketing (pp. 46-71). Routledge.
 Sertel, E., 2017. Customer Satisfaction, Loyalty, and Financial Performance in the Tourism and
Hospitality Industry: Evidence from North Cyprus. International Journal of Economic
Perspectives, 11(4).