Marketing Essentials Report: Analysis of Marks and Spencer's Strategy

This report provides a comprehensive overview of marketing essentials, focusing on the roles and responsibilities of the marketing function within an organization, specifically using Marks and Spencer as a case study. It explores the marketing mix, covering the 7 Ps, and delves into the development of a marketing plan for the organization, including an overview of the company, its mission, vision, and values. The report also examines the STP approach (Segmentation, Targeting, and Positioning), a SWOT analysis, and a marketing budget to illustrate practical application of marketing strategies. The report references key academic sources to support its findings and analysis, providing a well-rounded understanding of marketing principles and their application in a real-world business context.

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1 ...........................................................................................................................................3
P1 Explain the key roles and responsibilities of the marketing function. ..................................3
P2 Roles and responsibilities of marketing that relate to wider context of organisation............5
TASK 2 .........................................................................................................................................7
P3 Marketing mix of 7P'S...........................................................................................................7
Marketing Mix (7 P'S) ...................................................................................................................7
TASK 3..........................................................................................................................................10
P4 Marketing plan for an organisation......................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is the procedure of taking likely clients and consumer that are interested in the
products of the organisation. Marketing involve researching, , promoting of products ,
advertising, trading of the products and services. Marketing essentials means requirements and
desires of the customer what types of services and products they want. Marks and Spencer
organisation is British multinational retails company situated in London, England. Marks and
Spencer sells clothing, home appliances, food products mostly their sell products by their own
labels. This report explained the roles and responsibilities of marketing function and also analyse
this. This report also show the Company marketing mix of 7 P'S and also normal plan of the
organisation also covered(Blythe and Martin, 2019).
TASK 1
1P1 Explain the key roles and responsibilities of the marketing function. (COVERED IN PPT)
P2 Roles and responsibilities of marketing that relate to wider context of organisation
(COVERED IN PPT)
TASK 3
1P4 Marketing plan for an organisation
Marketing plan mention to the specific organisation plan to create various kinds of
marketing scheme for completing whole demand of enterprise within small time of period. On
the further part, it is also known as blueprint papers which is really accommodating for
marketing groups towards company that every time show several kinds of marketing functions
to utilize on fresh thoughts and opinion for the improvement of upcoming. Include with this,
organisation can normally analyse total worth of their goods and also capable to make such
types of product which is craved by consumers at agonistic industry. It gain the organisation
maturation by observing neutral and positive features of environment. Marks and Spencer,
marketing director are always capable to develop appropriate strategies of marketing to carry on
at outlet for lengthy time of period so that they can immediately accomplish their mark aims
without lining any problems. Marks and Spencer Marketing plan are mentioned in below:
Overview of Firm

Marks and Spencer is British international merchant with headquarters in London,
England, that particularise in merchandising clothing, home products and food products,
generally of its personal label. Marks&Spencer has turn into one of the finest -known brands on
the high environment helping ever increasing rates of customer desires. Marks& Spencer has a
broad assortment of challenger, from the chief supermarket units, to expert clothing fashion and
home clothing traders(Stanford, 2017).
Mission
Marks and Spencer organisation want to produce great quality of products and services
that are very reachable to others.
Vision
Mark and Spencer want to create a framework and structure for the company that is help
them to achieve their goals and objectives with full of opportunities and by completing the entire
desires and wants of the consumer as well as the employees.
Values
They want to create best quality products and services that will help create more
customer base.
They want to increase their profits and revenues also.
STP Approach:
This approach stands for Segmenting, Targeting and positioning. This approach is used
by different and many organisations to create finest strategy of marketing to accomplish
enterprise aims in a qualify way. It is most appreciable portion of an system which is divided in
various kinds of collection to examine various types of goods and services in an suitable manner.
This approaches and their three phase has been mentioned below:
Segmentation: Marks and Spencer primarily use Magnetic segmentation to separate its
industry. According to the position and place of Marks and Spencer outlets. Market separation is
gainful and sizeable that is very advantageous to share huge amounts of products and services in
an impressive manner(Piñeiro-Otero and Martínez-Rolán, 2016).
Targeting: This strategy mention to those plans that support the company deflect
partitioning variation and also point out total market with impelling and innovative services, it
also focusing on ordinary wants of individuals instead of the deviation.

Positioning: This strategy advert to the act of scheming various kinds of products and
services that are provide by Marks and Spencer to create foremost point in the point out
market. That is why ,the primary goals of this company is to create their goods precious within
the customers head to raise possible welfare towards company.
SWOT Analysis of Marks and Spencer
Strength Weakness
 Marks and Spencer is top most clothing
retailer in UK so that, They has
advanced income and revenue as
analyse to the other chains
 They implanted many types of stores
and outlets according to customer needs
and desires and lifestyles.
 Because of broad credit and debt card
susceptibility, Marks and Spencer
business performance of financial year
has been impacted.
Cheap rates strategy of Marks and Spencer
leads to reduce net profit edge.
Opportunities Threats
 Marks and Spencer business provide
new discounted outlets and offers that
defined their primary maturation. Thus,
they have various possibility to raise (
 They provide very high competition in
the market and many varieties to the
customers so theses ideas and strategies
create best opportunities for them.
 Economic juncture is one of the major
threat that include lawful and tax and
norms that is create by the government
create a threat for the organisation.
 Marks and Spencer has huge amount of
rival like ALDI , Zara Etc. so they also
can be threat for the organisation.
Marketing budget
Particulars 1st year 2nd year 3rd year 4th year
Investment 10000 10000 6000 5000
Initial money 10000 5000 5000 5000

Total 20000 15000 11000 10000
Marketing
outlay
15000 1000 3000 5000
Sales
publicity
2000 2000 1000 1000
Direct selling 4000 3000 1000 1000
Promotion 4000 1000 5000 2000
Total 25000 7000 10000 9000
Monitoring and Control
According to this marketing budget of Marks and Spencer, marketing administrator of
this organisation has duty to manage total activity everyday(Mishra, 2016).
CONCLUSION
From the above report it has been concluded that for better growth and development a
organisation need to focus on the market strategy that will support the organisation to promote
their productivities very effectively also the marketing sectors also plays a vital role in the
organisation for achieving more growth of business with facing any problems. better relation
with various kinds of functional group a organisation is capable to accomplish target with
success. : Marketing. Essentials

REFERENCES
1Books and journals
Blythe, J. and Martin, J., 2019.Essentials of marketing. Pearson UK.
Perreault, W.D., 2018.Essentials of marketing. New York: Mc Graw Hill.
Berkowitz, E.N., 2016.Essentials of health care marketing. Jones & Bartlett Learning.
Cooper, C., 2020.Essentials of tourism. SAGE Publications Limited.
Pride, W.M. and Ferrell, O.C., 2016.Foundations of marketing. Cengage Learning.
Stanford, D., 2017. Destination Marketing Essentials, S. Pike, Routledge, Abingdon (2016), 344
pp.,(Pbk.),£ 36.99, ISBN: 9781138912908.
Piñeiro-Otero, T. and Martínez-Rolán, X., 2016. Understanding digital marketing—basics and
actions. InMBA(pp. 37-74). Springer, Cham.
Mishra, A., 2016. Product differentiation.
Muralidharan, K. and Raval, N., 2017. Six Sigma marketing and productivity improvement.A
Quarterly Journal of the National Productivity Council,58(1), pp.107-114.
Uncles, M.D., 2018. Directions in higher education: A marketing perspective.Australasian
Marketing Journal (AMJ),26(2), pp.187-193.