Marketing Essentials: Roles, Responsibilities, and Interlinked Units

This report provides a detailed overview of marketing essentials, focusing on the roles and responsibilities within marketing functions. It covers key areas such as market information, market planning, sales and advertising, product design and development, physical distribution, standardization, financing, packaging, and customer support. The report also explores how these marketing functions interlink with other functional units within an organization, emphasizing the broader scope of marketing beyond just selling goods. The report references several academic sources to support its analysis of marketing concepts and practices. The report also highlights the significance of these marketing functions and their impact on a business.

Marketing Essentials

P1 Roles And Responsibilities Of Marketing Functions.
Marketing function is a role helping a company identify and source capable successful
products for marketplace they operate on and further promoting them by differentiating
them from identical products. In order to satisfy the needs of consumers Beauty Giant must
apply several marketing functions -

CONTD…
Market Information –
 To identify the needs and requirement of the customers
Helps in assessing internal and external weakness of Beauty Giant
Market Planning –
 The factor will cover the range of production and promotion level
Focusing on achieving marketing objective for Forever Young

CONTD…
Exchange Functions
They focus on boosting sales by promotion, personal selling as well as advertising
Emphasizing on maintaining the trend of their products for long time
Product design and development
Focus is on cost but also consider style, design, shape, sustainability, etc. while taking
production decisions
It analyses current trends while designing products

CONTD…
Physical Distribution –
Effective transportation and storage
It will help in the covering of huge geographic area
Standardization and Grading –
Production of goods on predetermined specifications
Grading systems pertaining to goods under certain criteria like features, price,
specification, etc.

CONTD…
Financing –
It will promote the involvement of credit for customers
The criteria will also cover the recovery
Packaging, labelling and branding –
Attractive product packaging, labelling as well as the endorsement for branding
eco friendly as well as reusable packaging patterns
Customer Support –
pre sales counselling,
after sales services, credit services, maintenance services and consumer services as well.

P2 Roles And Responsibilities Of Marketing Interlinked With
Other Functional Units In Organization
Marketing in an organization holds broader view than that of selling goods as it comprises
entire business. Although marketing function is operated by specialized department but it
on the other hand comprise the entire organization (Larson and Draper, 2015). The
interlink of other functional units in the organization with marketing -

REFERENCES
Armstrong, G.M. and et.al., 2018. Marketing: an introduction. Pearson UK.
Larson, J. and Draper, S., 2015. Internet marketing essentials. Idaho Falls, ID: Stukent Incorporated.
Baker, M.J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge.
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural paradoxes. SAGE Publications
Limited.
Kotler, P. and et.al., 2017. Marketing for hospitality and tourism.
Kotler, P. and et.al., 2018. Marketing management: an Asian perspective. Pearson.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
Perreault, W.D. 2018. Essentials of marketing. New York: Mc Graw Hill.
Pike, S., 2015. Destination marketing: essentials. Routledge.
Malhotra, N.K., 2015. Essentials of marketing research: A hands-on orientation. Essex: Pearson.
Babin, B.J. and Zikmund, W.G., 2015. Essentials of marketing research. Nelson Education.