Unit 15: Hospitality Marketing Essentials - Analysis and Report

This report delves into the essentials of hospitality marketing, focusing on the key roles and responsibilities of marketing functions within hospitality organizations, using Marriott as a case study. It examines the interrelation of marketing with the broader organizational context, emphasizing the creation of customer experiences, product development, and digital marketing strategies. The report also provides a comparative analysis of the marketing mix, contrasting Hilton and Marriott hotels across product, promotion, price, and place. Furthermore, it discusses the development of marketing plans, highlighting strategic vision, revenue targets, and the importance of digital media. The analysis covers how marketing interrelates with sales, revenue, and HR departments, emphasizing innovation and employee training. The report concludes by synthesizing these elements to offer a comprehensive understanding of effective marketing practices within the hospitality industry.

Unit 15: Hospitality
Marketing Essentials

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
PART 1..................................................................................................................................................4
Key roles and responsibilities of marketing function within hospitality organisations......................4
Marketing interrelation with wider organisation context...................................................................6
Marketing mix comparison analysis..................................................................................................7
Marketing plan of hospitality organisation......................................................................................10
CONCLUSION...................................................................................................................................13
REFRENCES......................................................................................................................................13

INTRODUCTION
Hospitality marketing essentials can be understood to be one of the highly developed
new working grown parameter where competitive aspects of new scale vision grown metrics
are gaining functional pace. Marriot hotel is one of the best brand within industry globally
where there are varied new functional innovative services developed among consumers ,
worked on within new paradigms of best competitive efficacy analysis. The report will be
discussing roles and responsibilities of marketing departments, and its detailed interrelation
with various company long term objectives for gaining informative analysis diversity
functional governance on varied horizons. The report will be further explaining marketing
mix factors within working vision developed among new growth domains, for keeping up
larger growth revenue targets at frame and also to potentially bring on new metrics of
working efficacy among larger goals diversified. The study will be further discussing analysis

of business plan, where vision analysis and new diversified functional parameters of
developed efficacy scenarios will be developed for wider revenue targets (Chawla,
Kowalska-Pyzalsk. and Silveira, 2019
PART 1
Key roles and responsibilities of marketing function within hospitality organisations
There are various roles and responsibilities of marketing function within hospitality
organisations which bring on wider vision oriented growth parameters and larger scale
operational avenues within varied goals to be competitive. Marriot as one of the widely
actively growing hospitality organisation focuses on roles and responsibilities of marketing
function, where main integral focus has been competitively build on bringing best promotion
aspects. Marriot hotel within dynamic developing hospitality industry has to focus on key
roles and responsibilities of marketing functions which are as follows:
 Marketing has role of creating experiences and best diverse relationships with
customers in diverse functional paradigms for enhancing loyalty and experiences
among varied aspects, to bring on larger goal diversion within varied goals.
Marketing inspires customers goodwill among varied scenarios for bringing on
effective arenas to bring on competitive goals, for keeping up best diversion goals
among varied scenarios. Products development is also one of the best goal within
larger arenas to determine higher efficacy aspects on which Marriot hotel has been
competitively developing strategic vision (Dasgupt and Grover, 2019).
 The role of marketing function is also focused on ensuring larger vision among varied
competitive goals and new aspects of larger technical goal diversity, through which
keen connective strengths towards larger productive scenarios are framed on. Digital
marketing has taken varied larger goal efficacy among new quest horizons to be
evolved on varied aspects to be kept on determining pace for larger revenue targets. It
can be also analysed that Marriot hotel aims for varied digital analysis to develop
large goals for bringing on varied new stronger vision.
 There have been variably growing higher functional diversion within marketing for
gaining larger functional domains of elaborated efficacy among corporate horizons, to
be also promoting effective new quest goals for reaching varied targets among
customers. It can be also analysed that varied domains for keeping up larger goals

aspects by which new scale innovative marketing pertains higher growth within
varied goals actively for keenly bringing efficacy horizons for keeping up larger.
 Marriot hotel has been competitively focusing further within business domains for
creative strengths within new functional horizons and for gaining larger new arenas
for developing larger goals actively among new efficacy scenarios by which
marketing force is grown competitively. It can be also analysed that with global
marketing imposing high competitive force and new functional growth metrics there
will be keen potential push on larger informative goals actively, where consumers
have been actively heading within varied domains for wider technical growth among
new scenarios primitively. It has been also analysed that marketing plays wide
dominant role within business horizons for creative functional strengths, new
leveraging wider goals for promotion among varied consumers market effectively.
(Gupta, 2020).
The above discussed factors of marketing enable us to develop varied new
growth efficacy aspects on new functional metrics, within domains for larger efficacy
productive parameters for larger determinants. Hospitality industry goals play varied
efficacy aspects to evolve on new horizons for keeping up best determinants, to keep
up new competencies widely. It can be also developed among new horizons for larger
primitive determinants to bring on various goals efficacy, determine and also to pace
up varied marketing avenues for larger goals promotion.
Marketing interrelation with wider organisation context
The marketing management has high correlation with various aspects on larger goals
among wider business aspects within company larger parameters, for keeping up competitive
paradigms to be innovative and determinants active on varied goals. Marketing interrelation
with company business diverse goals on longer scale efficacy, leveraging new quest horizons
to emerge on scenarios for keeping up quest goals developed on dominant aspects (Hall. and
Williams, 2019).
 Marketing interrelation plays varied role productively within sales management
aspects for gaining informative targets at focus and also to enhance varied aspects on
new scale innovation actively for connecting on varied goals efficacy. It can be also
analysed that Marriot aims to be provide best marketing strategies within digital
networks and also for profound functional working scenarios which has developed it

to be one of the best hospitality brand within new innovation aspects. The
interrelation of marketing within global scenarios has competitively developed as
best horizons networking company goals competitively build on within competitive
determinants and also to promote within wider consumer targets.
 The marketing functional department plays integral role among revenue targets
completion within working avenues and segments for promoting larger diverse
standards of functional standard, which has been giving positive push to varied
efficacy gaols. The integral essential role of marketing within hospitality industry has
given strong push to revenue targets completion aspects, where functional promotion
scenarios have played varied role connecting on new scale targets. Marriot hotel has
been competitively spread among varied consumers within world, with its best
functional strategies and new innovative diverse aspects among larger goal
formulation taking informative shape within new horizons. It ca be also analysed that
by diverse shaping targets of marketing functional scenarios of revenue profitability
has been strongly developing varied new goals among larger horizons (Li and Singal,
2019).
 Marketing role within functional department is also correlated with longer scale
promotion scenarios taking varied shape for gaining informative reach among
consumers, digital shaping of business taking larger shape within varied horizons and
to be potentially taking larger pace among new horizons for building new goals
efficacy targets. Marriot has been competently focusing on varied investments within
digital media for promotional scenarios, using larger efficacy paradigms taking
informative functional pace within new scale determinants and to b competitively
competent. The analysis of this factor has in detailed explained focus on marketing
role interrelation with promotion departments, taking informative goals widely and
bring on new scale functional analysis to be competent and be largely diversified and
also form stronger pace within new space. It can be also analysed that varied goals of
marketing has been competently growing within vision oriented domains among
consumers strength efficacy paradigms taking informative pace and being globally
renowned. There has been also strong shift towards varied new aspects of digital
marketing and promotion strategies taking shape within business horizons, for
bringing on informative goals taking varied pace for stronger customers services and
goodwill rise.

 The marketing function department has stringent flow of innovation and growth
synergy taking stronger pace and working leveraged goals efficacy aspects within HR
departments, new scale efficacy scenarios for technical growth and quest operational
metrics developing varied advanced horizons. Marriot aims to train its employees
with best services for delivery larger pace of competitive scale goodwill among
consumers which has made it one of the best brand within hospitality industry. The
marketing function has varied growth targets to be operated on vision formed on
larger scenarios for taking new quest horizons at shape, also for encompassing larger
working efficacy at frame and to deliver quick return within targets at business goals
widely. The marketing function has been also analysed as one of the best correlated
aspect playing dominant role within bringing best informative training and innovation
among students which have framed best working innovation scenarios for leveraging
larger informative efficacy at frame (Martínez-Pérez, Elche, and García-Villaverde,
2019).
The above discussed factors of marketing functions correlation with various
functional departments of Marriot has been worked on in detail for larger new diversed
competitive avenues and functional targets at frame, for technical growth operational metrics
and to also evolve on new scale efficacy.
Marketing mix comparison analysis
The marketing mix can be understood to be widely one of the most strategic aspects
for bringing on varied aspects of innovation within working operational metrics and new
functional targets , for keeping up larger ken growth domains to be build on and also to
pertain new scale efficacy aspects. There are 4 ps of marketing mix where place, products,
people and promotion enable varied functional shift among varied horizons for taking larger
pace among new scenarios for bringing on new scale development. The marketing mix
comparison will be in detailed developed among varied aspects on larger goals efficacy
where Hilton hotel and Marriot have been analysed as top two brands competitively
developing best strategies (Narayanan and Rajaratnam, 2019).
BASIS Hilton Hotel Marriot hotel
PRODCUT Product mix of Hilton hotel
aims to bring out new
productive domains of
Marriot hotel has been also
largely being dynamic within
working horizons for larger

functional innovation and also
larger vision oriented space
developing larger new pace
within working operations. The
products of Hilton hotel are
widely competitive and also to
leverage new functional goal
diversity within working
horizons.
new functional goal diversity
for creative strengths and
larger goal aspects taking
larger effective strategies
which is also less than Hilton.
Marriot shall also focus on
bringing larger new aspects of
developed strategies to
enhance its competitive
domains of product promotion
within new horizons.
PROMOTIONS Hilton hotel has been largely
heading to focus on brining
innovative digital promotion
scenarios for bringing on larger
reach among customers and
also for pertaining varied focus
on new horizons. This has been
also analysed as one of the new
growth efficacy aspects on
which, there are larger
productive diversion coming
on within its promotional
scenarios actively.
Marriot hotel in comparison
with Hilton hotel has been less
diversified and competent to
bring on new informative goals
widely, for keeping up creative
strengths. There is also less
competent new innovation
within digital pace among
mew horizons on which Hilton
hotel within industry has been
competent and new scale
domains shall be explored for
promotion.
The Hilton Hotel are wider
trained and competent within
working horizons for serving
consumers with best services
and new innovation horizons,
where there are new quest
goals within people services. It
can be also analysed that there
are varied new informative
motivation scenarios widely
The Marriot hotel on other
hand lacks this factor due to
which its marketing factors are
widely lacking, also there shall
be competitive vision formed
on among employees training
for informative analysis, to be
competent and also divergence
active within functional

building new competent focus,
lager vision to be developed
which keeps motivation high
among employees.
horizons.
PRICE The HILTON hotel is more
competitive and newly
advanced with quality, where
prices are based on productive
services with best quality
aspects.
The prices of all services are
reasonable and also affordable
as consumers have been given
strong preference.
PLACE The Hilton hotel has been
lacking active domains of
place mix within its marketing
mix where there are varied new
competency analysed, also
there are various branches of
hotel which has made it one of
the best brand.
The Marriot hotel has on other
hand has to expand on various
domains of functional
strengths, where there are
varied new competitive factors
taking functional pace within
revenue targets and also for
commercial goodwill among
consumers.
The above discussed comparison enables us to analyse in detail that there are varied
growth aspects of stronger innovation, productive scale informative diversity within Hilton
hotel as compared to Marriot and also there is wider working synergy taking stronger pace
among competitive hospitality industry scenarios.
Marketing plan of hospitality organisation
The marketing plan is also one of the most active eesesntila aspect for plannig
further scale growth syergy and to form larger informaytive developemnt within active
promotional apects for marketing, on digital platforms and networking on varied areans
whcih deliver quick growth. Marriot marketing plan will be developed on varied new aspects
of larger fucntioanl growth operational metrics whrere it will further focus on keeping up new
growth metrics within larger sceanarios widley.
AIM of marketing plan: The aim of Marriot marketing plan is based on developing new best
digital marketing efficacy hrorizons and by bringing on new informative apsects of marketing

plan where there are varied working parameters for bringing on larger scale fucntional
enhanced revenue targets.
Vision of marketing plan: The vision of Marriot hotel is based on fact that there is varied
growth developed within longer scale effective new petrformance metrics and varied
dominance wamong new expanded horizosns , where digital marketing will be developing
informative pace.
SMART goals:
 Specific: The marketing plan wil be furtehr focusing on specific fucntional growth
taregts and also for developing digital pace and larger fucntional divetsity within new
edge competitive marketing factors. Specific focus on staretgic vision and larger
informativem aspects have been developed to be widley informative, where digital
aspects of marketing play high essntial role.
 Measubale: The goals willk be able to measured with usage of advanced monitoring
technqieus and new scale functioanl growth effcacy by keenly developing new
aspects of domains efficacy and also for potnetailly focusing on new quest goals.
 Attainaible: The tragets will be attained in period of 6 months by focusing on
innovative new scale promotion scenarios and also potentially focusing for varied
goal efficacy within varied targets. The targets compeltion will be attaind on perios
scale of 6 months.
 Realistic: The goals will be realistic and developed acively on new avenues of
various larger xpertise competency domains, with compettive growth operational
innovation and also upscale effiacy within longer run.
 Time traget: Time target of 6 months will be farmed for keeping up develoed
working efficacy at competitive growth avenues (Mousa and Ayoubi, 2019).
STP:
 Segementing: Marriot hotel by segementing its audiences within marketing plan will
be able to bring on varied larger goal diversity where conumers are targeted furtehr
for bringing on new develoepd work efficacy scenarios where there are operational
metrics. Based on preferences, tastes and operational sceanios Maririott will be able to
pertain active fous on larger vision.

 Targeting: The targeting will be done on basis of segments done by bringing on new
innov ative diverse promotion competencies for larger growth metrics , to develop
higher scale active growth within revenue taregts and goodwill horizons (Podsakoff,.
and Podsakoff, 2019).
 Posoitioning: Marriot hotel by focusing on posiitoning facrtor will be able to yeild
higher keen focus on new strength vision formations and larger scale metrcis of new
competitive efficacy parameters taking informative pace among work horizons for
larger profits.
SWOT analyiss:
 Strengths: Marriot hotel has strength of larger work growth efficacy and new
fucntional innovation among laregr domains of productive goals within business
competitive horiapozns and also for generating best hospitaity standards, also to
potentailly target customers based on new innoative divserse marketing strategies and
informative analysis taking shape.
 Weaknesses: Marriot hotel has less expansion among various areans within global
level, as brand lacks functioanl focus and new creative strength among services for
keeping up larger vision oriented growth domains (Segovia-Pérez, Figueroa-
Domecq, and Muñoz-Mazón, 2019).
 Opportunitues: Marriot hotel has business expawnsion working growth
oppoetiunitues, and aslso stronger working scenarios within business domains of
products and serviecs where digital mareketing shall also be done actively for
recahing on competutive horizons.
 Threat: It can be analysed that there is threat of larger competutive horizons within
hospitlity industr, where there are varied new competencies facing up varied
operations on which there are larger pace keeping up new horizons.
Mareketing mix staretgies:
 Marriot shall focus on new marketing digital strategies for leveraging new growth
horizons for keeping up infomative progression for larger pace on new horizons, to
evolve on determinants for keeping up analysis to be evolved within larger domains. There are various new informative aspects for keeping dynamic hospitality horizons
for evolve on new arenas for developing larger growth goal actively for keeping
infomative effficacy aspects on new length, for keeping up quest horizons.

 Marriot has been competutively growing on varied domains of new edged digital
marketing aspects for bringing up varied domains efficacy aspects ,to evoleve on new
determinants which will bring on keen growth hoizons (Sigala, Rahimi. and
Thelwall, 2019).
Budget:
The budge will be taking detailed analysis on new scenarios within budget areans for keeping
up larger functional analysis, to enable larger arenas for competitive analysis which will
productively deliver.
Monitoring:
There will be use of best monitoring aspects within new scales goals for delivering
new horizons for keeping up varied domains, to evolve on larger evovcative analysis to be
developed on larger avenues for developing best control metrcis. The key bechmarking of
various avenues and new scale efficacy aspcets will potnentaillly deliver analysis of
consumers prefrences within new horizons of competitive goals widley.
CONCLUSION
The report has concluded Marriot hotel analysis of varied efficacy scenarios within
role of marketing where hospitality industry is competitively growing on larger new
innovative divrsed maketing industry aspects. Report has concluded in detail that marketing
has stronegr intrerrelation with company long trem goals on longer run, for keeping up
infotmative diversity among varied goals prodictively and also Mrariot hotel aims to be
productive within dynamic fucntional marketing sceanrios. The report has also conclued in
detail various avenues of marketing mix comparison fcators where there are varied new
productigve goals analysed in comparison with Hilton hotel. Further study has also cocnluded
analysis of marketing plan where therre are larger growth hoizons develoepd on, detailed
analaysis of vision and aim wuithin strategic marketing on digital platforms has been
cocnluded. The report has conlcuded in detail of varied new aspects of largert new productive
diversion for larger productive diversed new metrics within varied scope horizons, to keep
up competent analysis to be levraged within varied aspects on larger scale domains.

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