Marketing Essentials: An Overview of Marketing Functions in the UK

This presentation provides an overview of marketing essentials, focusing on the roles and responsibilities within the marketing function. It begins by defining the concept of marketing and its various activities, including research, promotion, and distribution. The presentation then delves into the specific roles and responsibilities of the marketing function, emphasizing the importance of market research for understanding customer needs and preferences, particularly in the context of Hilton UK. It highlights the significance of marketing in relation to environmental sustainability and the interrelationships between the marketing department and other organizational functions, such as production and human resources. The presentation concludes by summarizing the key takeaways and emphasizing the crucial role of marketing in achieving organizational growth and success by influencing consumer behavior. References from academic journals are also included.

Marketing
Essentials
Task 1

Content
 Introduction
 Concept of Marketing
 Roles and responsibilities of marketing function in Hilton
UK
 Roles and responsibilities of marketing related to
organisational functions
 Conclusion
 References

This presentation summarises the concept of Marketing which includes
various activities adopted by an organisation for attracting the customers
in their products and services. In the marketing process various activities
are included such as researching, promoting, selling, and distributing.
Introduction

Concept of Marketing
Marketing can be understand by those activities or functions which are
adopting by a business to introduce more customers with their
products and services. There are various kind of marketing
functions like marketing research, marketing plan, product and
market development, advertising etc.

Roles and responsibilities of the
marketing function
Marketing functions have an important role and responsibilities in the
business which are mentioned below:
Market research: This is the main responsibility of marketing
department to do an effective marketing research which will helps
them to know about their customers needs and preferences. . As
marketing department of Hilton UK needs to do proper research for
determining the customers requirements, competitors strategies,
market segments etc. which will give assurance to them get more
success and sustainability.

Roles and responsibilities of the
marketing towards the environment
Marketing is essential for every kind of business not only for
increasing their sales and profitability but also for maintaining the
environment positive. By adopting effective marketing strategies for
their business as well as environment they can increase their brand
value and customers belief.

Roles and responsibilities of marketing
related to organisational functions
Marketing plays an important role in the every function of the
organisation as it is responsible for the growth and success of the
organisation. It is necessary for any organisation to build the
relationship in the marketing and other operational department of
the company so they able to perform effectively.

Continue…
Production department and Marketing: These both departments
helps an organisation to create healthy environment in the
organisation. As production department is related to produce the
goods and services, in this process marketing department will help
them to do proper research about the market and customers that
which products they should produce so they able to meet the needs
their customers present and future needs.

Significance of interrelationships
between marketing and other functional
units
The relationship between all the departments have huge benefits to the
Hilton UK. As they are leading in the hospitality industry, so they
needs to maintain a health and positive environment in their
organisation which will helps them to attract more customers
towards their services. Togetherness of all the departments inspire
the proper communication between all the departments due to which
every staff member can convey their message, opinions and issues
to the higher authority easily.

Conclusion
It has been concluded from the present PPT that marketing plays an
important role for an organization to achieve its growth and success
by attracting and influencing the buying behavior of targeted
customers. Along with this, marketing department performs crucial
roles and responsibilities with the help of taking support from other
departments such as finance, HR, Production etc.

References
Okumus, B. and Cetin, G., 2018. Marketing Istanbul as a culinary
destination. Journal of Destination Marketing & Management. 9.
pp.340-346.
Pappas, N., 2016. Marketing strategies, perceived risks, and consumer
trust in online buying behaviour. Journal of Retailing and Consumer
Services. 29. pp.92-103.
Pike, S. and Page, S. J., 2014. Destination Marketing Organizations and
destination marketing: A narrative analysis of the literature. Tourism
management. 41. pp.202-227.

Thank You