Marketing Essentials Report: Marketing Roles, Functions, and Strategy

This report provides an overview of marketing essentials, including an introduction to the core concepts and the roles and responsibilities within a marketing department. It explores the significance of marketing functions within the broader organizational context, emphasizing the interrelation between marketing and other departments, such as HR. The report examines the importance of setting market strategies, the impact of marketing on customer satisfaction, and the current trends in marketing. It also discusses the value and importance of the marketing role in the context of an organization. The report concludes by emphasizing the importance of marketing for business growth and success, highlighting the need to understand customer needs and to implement effective marketing strategies. It references several academic sources to support its claims. This report can be a valuable resource for students looking to understand marketing principles and apply them in a business setting.

Marketing Essentials
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Content
 Introduction
 Roles and responsibilities of marketing department/function
 Roles and responsibilities of marketing relate to the wide
organisational context
 Significance of interrelation among various functions
 Conclusion
 References

Introduction
Marketing are those set of activities that has been operating and producing
various offerings over the customer needs with requirements. In business
organization promotion and advertising is done for the product with
different channels and large number of persons is required to acknowledge
through services in proper manner.

Concept of Marketing
Production concept: According to
such concept this has to be prefer
over that products which is easily
affordable and available. There
should be easy accessibility of
products in Nestle and absence of
this results into shifting of
customers to other companies.

Current and Future trends in Marketing
Different trends is there which has been existing over market in
modern time. Such trends are more focused over digital and social
media for promoting of product possible. This makes advertisement
possible on facebook, Instagram that makes advertisement trough video
possible. This makes organization like Nestle to have sales upliftment
through personalized recommendations over the product

Roles and responsibility of marketing manager
• Supervision and coordination of business activities: Role of
marketing manager is to form appropriate coordination with various
business activities. This helps Nestle in enhancing efficiency with
satisfaction of customers to be achieved.

Roles and responsibilities of marketing
function
• Setting market strategy: Attaining of desired objectives and
targets of organization makes essential formulation possible with
appropriate strategy. Functions of marketing helps Nestle in setting
of strategy. If they are not applied in proper manner then revenue is
affected in negative manner (Crutchfield, 2017).

Roles and responsibilities of marketing
function with other functional units
• Marketing and HR department: This department has very
important role to play within an organization. They handles hiring
and selecting of quality employees to make task accomplishment
possible. In relation to HR department advertise over vacant
position is to maximize number of candidates. Advertisement
related to job is being circulated by department of Nestle.

Value and importance of marketing role in
context with organisation
• Marketing has an important role for working of business
organization. This is an important procedure that makes promotion,
selling about services that is high in demand. Key procedures helps
in appropriate marketing, attention of customers can be gained in a
proper manner

Significance of interrelation among various
functions
• For achieving of goals and targets of Nestle in proper manner this
makes important department of an organization. Interrelation among
various functions is there to assure appropriate interaction and
communication possible with overall productivity of an
organization in considerable manner.

Conclusion
From the above report it can be concluded that high business growth is
required bye an organization and is required to perform its
promotion in proper way. In relation to this various ways has to be
there over assessing the needs of customer, strategy and satisfaction
of client proper way.

References
O'Cass, A. and Morrish, S., 2016. Anatomy of entrepreneurial
marketing. Journal of Strategic Marketing .24(1). pp.2-4.
Aprilia, A., 2015. Customer Retention & Customer Relationship
Marketing: Strategi Pemasaran yang Potensial. Jurnal Manajemen
Maranatha .4(1).
Mihart, C., 2012. Impact of integrated marketing communication on
consumer behaviour: Effects on consumer decision-making
process. International Journal of Marketing Studies. 4(2). p.121.