This report delves into the core concepts of marketing, beginning with an introduction that emphasizes the importance of understanding consumer needs and the role of marketing in achieving business objectives. It explores the roles and responsibilities of the marketing function, highlighting the significance of market research, promotion, product development, and market potential identification. The report then examines the marketing mix, focusing on the 7Ps (product, price, place, promotion, people, process, and physical evidence), and applies this framework to analyze the marketing strategies of ALDI, a German supermarket chain. Further, the report provides a comparative analysis of the marketing mix of ALDI and Toyota, a multinational automotive manufacturer, presented in a PowerPoint format, offering insights into product, pricing, distribution, and promotional strategies. This analysis helps to understand how the marketing strategies are applied in different industries and what factors contribute to their success.
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