Marketing Function: Roles, Responsibilities, and Interrelation

This report delves into the core of marketing, outlining the roles and responsibilities of the marketing function within a business context, using Morrison's as a case study. It identifies key aspects such as identifying customer needs, product development, and customer service. The report emphasizes the importance of monitoring competition and fostering innovation. Furthermore, it explores the interrelationships between the marketing department and other vital business functions, including finance, human resources, and production. The report highlights how effective coordination between these departments contributes to achieving a company's overall goals. The content is supported by academic references, offering a comprehensive understanding of marketing principles and their practical application.

MARKETING ESSENTIALS

TABLE OF CONTENT
 INTRODUCTION
 Role and Responsibilities of marketing function
 Various Role and Responsibilities of marketing
 Interrelationship between marketing and various other functions
 Significance of interrelationship
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing refers to the action of the business in
selling and promoting goods and services of a
company which includes market research and
advertising of the same.
 It is very essential as it serves as the backbone of for
the functioning of various business operations.
 Morrisons is the fourth largest chain of supermarket
in UK which provides wide variety of products and
services in range of food, clothing and various other.

ROLE AND RESPONSIBILITIES OF MARKETING
FUNCTION
 Identifying the needs of the customers- It relates to the role
of marketing in Morrison which relates to identifying the
needs and wants of potential customer and making products
and services accordingly which satisfy the same
 Product development- This relates to after doing proper
marketing research company marketing department needs to
communicate it with the research and development
department and lays down various guides, data about the new
product development which will serves as meeting with the
requirements of serving the potential customers
 Customer service and support- The main role of marketing
in Morrison is regards with providing better customer's
support services.

CONTINUE…
Responsibilities
 Monitoring competition and tracking trend- It states that marketing department should
continuously monitor it competition and accounts to what business strategy it adopts to
capture target market
 Innovation- It states that creation of new products and services which satisfy the need
and wants of the target customers and helps the company to survive in the marketplace.

INTERRELATIONSHIP BETWEEN MARKETING AND
VARIOUS OTHER FUNCTIONS
There is interrelationship between marketing and various other functional units as it helps in coordinating
efforts of various departments which serves as meeting the common desired goal of the company.
Interrelationship between Marketing and Finance department
It states that finance department has a complete brief of the company that states companies operations are
within the capabilities and budget of the company to achieve its common desired goals. It ensures all
department work within the allocated budget where it assists marketing department to carry out there
promotional activities within the laid down budget which states that company accounts to smooth functioning
of the business.
Interrelationship between Marketing and Human resource
Marketing department closely work with human resource department as it helps in ensuring right candidate
with appropriate skills and knowledge being placed at the right place.

CONTINUE…
Interrelationship between Marketing and
production
Operation or production department helps in
manufacturing of goods and services of Marks
and Spencer, it relates to various inputs to the
factors of production to various outputs of goods
and services which includes factors such as land,
labour, capital and natural resources.

CONCLUSION
 From the above report it is being understood that there
are various roles and responsibilities of marketing
function that accounts to identifying needs and wants of
target customers and satisfying the same by developing
new products and services and various others which
helps the company to achieve desired goals.
 It also laid to the understanding of marketing functions
are interrelated with various other functions in company
such as human resource, finance and others.

REFERENCES
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Research. 95 pp.401-407.
Laurie, S. and Mortimer, K., 2019. How to achieve true integration: the impact of integrated marketing
communication on the client/agency relationship. Journal of Marketing Management,.35(3-4). pp.231-252.
Maciver, F., 2016. Reversing the Design-Marketing Hierarchy: Mapping New Roles and Responsibilities in
‘Designer-Led’New Product Development. The Design Journal. 19(4). pp.625-646.
Moorman, C. and Day, G.S., 2016. Organizing for marketing excellence. Journal of Marketing, 80(6). pp.6-
35.
Pappas, N., 2016. Marketing strategies, perceived risks, and consumer trust in online buying
behaviour. Journal of Retailing and Consumer Services. 29.pp.92-103.
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