Marketing Essentials: Roles, Responsibilities, and Trends Report

This report delves into the core concepts of marketing, emphasizing the crucial roles and responsibilities within a marketing function. It begins with an introduction to marketing techniques, focusing on how organizations cater to buyer perspectives to enhance sales and maintain customer relationships through various strategies such as advertising and after-sales services. The report then outlines the key roles and responsibilities of marketing functions, including market research, marketing trends, and the marketing process. It further explores the significance of different marketing departments, like research, finance, human resources, and consumer-friendly departments. The report highlights how these departments contribute to a firm's success, using Tesco as a case study. The conclusion underscores Tesco's success and the advantages gained through integrating different departments. The report also includes references to support the analysis.

Marketing Essentials

Table of Content
 Introduction
 Key roles and responsibilities of marketing function
 Roles and responsibilities of marketing
 Conclusion
 References

Introduction
The techniques of marketing comprises of the process that the organisation attempts to cater the
point of view of the buyers in regards to enhance the promotion of buying and selling in the
market and keep up to the good relations in regards to the operations. It comprises of the
advertisement techniques, sales technique and sales services after sales to keep up with the
customers. Marketing plan is followed according to the targets and objectives framed by the
decision making authority of the organisation whether for a week, month, quarter or year.

Key roles and responsibilities of the
marketing functions
The process of marketing details the idea which includes the interchange of ideas, importance and
advantages of the product or service. This even guides Tesco to reach its potential customers and make
the firm earn effectively and efficiently.
Concept of Marketing:
In regards to this, the company meets the requirements of the buyers and take the approximate decisions
that cater the expectations of the buyers. Marketing team focuses on improvisation of the products and the
services offered by them. The team of marketing of Tesco is offering a good revenue to the firm.

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Marketing Trends: Market is continuously evolving and the industry is ongoing the change. For this Tesco
launches new chain stores and new range of clothing to serve the market change. It spends a large amount
on advertising to create a powerful impact on the customers. Tesco is trying its best to monitor and execute
the needs at a good pace.
Marketing Process: The team of marketing generates market research on timely basis to monitor the
requirements of the customers. They also look to the complaints and feedbacks regarding any product or
service and takes efforts to rectify them. The staff at the stores also takes feedbacks from the customers at
the same time.

Roles and responsibilities of marketing
Every firm is mandatory to build different types of manufacturing units where production is carried out, which
enables the working easy for the organisation. Without establishing a marketing department, the firm can not
work with an ease and meet the pre determined targets.
Research Marketing department:
Every department has its own significance and are not able to be neglect. The department of marketing and
research in any firm undertakes the research and development and provides advice regarding the issues like
investment sectors which can provide good funds at a low rate, the design of the product which can attract
more and more number of customers, economic changes and so on.

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Finance Marketing department:
Finance is the blood of the company and no operations can be executed without the funds. The finance
department deals with the study of monetary terms like funds, assets, liabilities, banking, investments
in capital markets and much more.
Human Resource Marketing department:
The department which looks into the responsibilities of recruiting, hiring, interviewing and selecting
talented and high skilled people in an organisation leads to enhance the growth and profitability of
Tesco in the market.

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Consumer Friendly department:
The customers are the king of the market and they should be focused mainly. This division of
marketing works for the welfare of customer friendly goods and build up customer loyalty. As
the firm has global reach in few parts of the world, the marketing mix helps in widening the
market reach. Tesco also focuses on bringing pocket friendly products and attractive
packaging to make buyers glad and increase publicity. Tesco even try to captures the
upcoming needs in new market by diversifying the market portfolio.

Conclusion
There is no if and but which can argue the fact that Tesco has emerged as the successful and
leading brand in UK and neighbouring countries. As expressed in the above assessment it can
be concluded that when Tesco has linked different departments of its organisation, it becomes
transparent that the operational divisions of the organisation has captured the vast
opportunities which has helped it gained lot of advantages over its competing parties.

References
Yawson and Yamoah 2020. Understanding utility essentials of e-learning management
systems in higher education: a multi-generational cohort perspective. Open Learning: The
Journal of Open, Distance and e-Learning.pp.1-17.
Simmons 2020. The_InstaPrEP_Project: A Social Marketing Intervention on
Instagram to Increase Oral HIV Prophylaxis in Black Men Who Have Sex with Men (Doctoral
dissertation, UCLA).
Diehl 2020. An Evaluation of Social Marketing Delivery Modes Aimed at Teen
Smartphone Use while Driving Behavior: An Application of the Theory of Planned Behavior
(Doctoral dissertation, Indiana University of Pennsylvania).
Hanz 2020. Exploring the eSports environment: A marketing-oriented analysis of the
biggest unnoticed sponsoring channel.

Thank You